REAL ESTATE Leveraging The Power of Social
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REAL ESTATE Leveraging The Power of Social
YOUR AUDIENCE
at least some of them…..
Total Population
1.4 M+
1.36 MActive Internet Users Active Social Media Users
650 K+
44%Percentage of Total
Population using Social Media
Total Population
31.5 M+
18.3 MActive Internet Users Active Social Media Users
9.2 M
29%Percentage of Total
Population using Social Media
Total Population
3.4 M+
3 MActive Internet Users Active Social Media Users
1.5 M
50%Percentage of Total
Population using Social Media
SOCIAL CHANNELS
10 REASONSTO GO SOCIAL
● COMMUNITY BUILDINGFoster a community, rather than being monolithic and imposing
● MARKET RESEARCHTo find out customer feedback about your completed or an upcoming project
● CUSTOMER SERVICEBe proactive, and provide customer service on the online front
● DIGITAL & SOCIAL SELLINGBuild awareness around the entire line of projects/properties
● LISTENINGMonitor and listen to what existing or prospective customers have to say
● ENGAGE WITH GENERATION-Y98% of the younger audience prefers communicating over Social platforms, and they are your future customers!!
● BE TRANSPARENTGoing social would also mean being transparent with your customer base
● SWIFT RESPONSE RATEAddress inquiries at a faster pace, via the platforms
● PR & COMMUNICATIONSFor instance, if you issue a statement about a new facility/project.
● EDUCATEProvide value added information - Like Interior Decor Ideas, Property Rates, etc..
and, some content ideas...
● Show off your Listings
● Highlight local Events & Happenings
● Engage with Contests
● Expert tips on Property
● Decor Ideas
What according to you would be a great
social conversation starter?
THANK YOU
/TheSoorajDas
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