Stark ReAlity Check @AmyStark #ILFannual12 #SRC Leveraging the Power of Social Media
Nov 29, 2014
Stark ReAlity CheckAmyStarkILFannual12 SRC
Leveraging the Power of Social Media
bull Survey Resultsbull Social Media Concernsbull Social Media Successbull Engagement and Contentbull Almanac Giveaway
ASK ME TOUGH QUESTIONS
YouTube
Other PlatformsBeing able to share your content EASILY is a key ingredient of engagement ILFannual12 SRC
Admin Access
Time Spent Now
Time You Could Spend
Difference
Engagement and Content
httpcindyshanleywordpresscomtagreputation
The only defense against misinformation is flooding the space with truth ILFannual12 SRC
Very Few thought
social media fundraising
was most important
Standing Out Socially Making Your Public Library Shine on Facebook
and Other Social Media Sites
httpwwwcal-websorgfiles57527834pdf
httppinterestcomAmyStarkReality --- Research Board
Concernsc
o n
c e
r n s
ldquoAlmost EVERYTHING is blocked at school Staff has been told NOT to have any
contactfriends with any students on social mediardquo
I am in a high school library and most social media sites are blocked from our patrons Additionally our school board policy regarding any internet use is very outdated and prohibitive
My elementary school library does not have access to most they are blocked by our corporation
Not open by my school
As a school we are not encouraged to use these and these sites are actually blocked on our school network
Our campus President dislikes social media and we have not been able to convince her that we (the Library along with several other Academic and Student-related departments) need to use these resources for outreach and other legitimate school-related activities
School Library Resources
httpwwwusnewscomeducationblogshigh-school-notes20120514facebook-edutopia-collaborate-on-social-media-guide
httpwwwalaorgaaslguidelinesandstandardslearningstandardsgdoutline
httpedudemiccom201206school-social-media-policy
httpwwweschoolnewscom20120327developing-sound-social-media-policies-for-schools
How to Create Social Media Guidelines for Your School
httpwwwedutopiaorghow-to-create-social-media-guidelines-school
ldquoReturn for investment of staff timerdquo
ldquoNot enough time Not enough time Not enough time Im lsquoitrsquo for 1850 students amp 10 teachersrdquo
ldquoOnly a few staff members are involved in our social media I would like more
people to be involved At the same time if more people were involved I would have to worry more about organization guidelines permissions etc The nice part about only having a few people involved is that I
know them well and I can trust them to appropriately represent our organizational brandrdquo
Decentralization of Social Media Duties
Does NOT mean
Loss of control over brand
Total control over your brand message was lost with the
dawn of social media ILFannual12 SRC
ldquohellipfree speech issue not being viewed as limiting speech or
comments but keeping the
comments on trackhelliprdquo
ldquoWe are striving to become more
consistent to keep our audience engaged
We dont want to lose followersrdquo
Forget about numbers Sustained organic growth = Social Media Success ILFannual12 SRC
ldquohellip lack of knowledge of what to post besides announcements of events I would like our Facebook activity to be more interactive with the library staff posting interesting and creative text helliprdquo
ldquohellipcopyright infringement and legality of customer postscommentshelliprdquo
Generally you will not be found liable if someone NOT from your organization posts a public comment on your Facebook Wall
Three Prong Test
If you knowingly Share copyrighted or libelous material from another source you may be held liable
Thanks for the Legal Tip KLFLegal ILFannual12 SRC
In analyzing the availability of the immunity offered by this provision courts generally apply a three-prong test A defendant must satisfy each of the three prongs to gain the benefit of the immunity
1) The defendant must be a provider or user of an interactive computer serviceldquo
2) The cause of action asserted by the plaintiff must treat the defendant as the publisher or speaker of the harmful information at issue
3) The information must be provided by another information content provider ie
the defendant must not be the information content provider of the harmful information at issue
Section 230 of the Communications Decency Act
Three prong test -- Quoted from Wikipedia httpenwikipediaorgwikiSection_230_of_the_Communications_Decency_ActDefamatory_information
ldquoMy biggest concern is the
negativity that can sometimes occur
from nasty comments or
unhappy staffrdquo
httpwwwwashingtonpostcombusinesstechnologyantisec-claims-the-fbi-has-12-million-apple-device-ids2012090498868584-f68e-11e1-8b93-c4f4ab1c8d13_storyhtml
s u
c c
e s
sSuccess
Conversations are GREAT content ILFannual12 SRC
ldquoTwo Letters ndash PRrdquos
u c
c e
s s
Printed marketing materials make a great source for social media content ILFannual12 SRC
ldquohellip One of the main goals of any literary institution is the proliferation of information in all forms and social media allows us to bridge the gap between books and information in print and digitalhelliprdquo
ldquohellip The IT guy controls that and they dont want to have a lsquorun inrsquo with himrdquo
ldquohellipissues with the webpage hellip our patrons [can still check] Facebook hellip phones go down we send a tweethelliprdquo
ldquohellipprovide up-to-the-minute information when needed (closures because of weather etc)helliprdquo
Connect with news organizations ILFannual12 SRC
ldquohellipmore engagement from fanshellip If people just pick up a paper calendarhellip I dont know if they threw it away or are actually using it hellip create an event on Facebook and people can respond if they are planning on attendinghelliprdquo
ldquo ldquohellipour customers become ambassadors advocates and our word-of-mouth marketingrdquo
Ask library friends to spread the word and make it EASY to share ILFannual12 SRC
ldquohellip connect with library users in the digital realm hellipopening a line of communication to discover what they wanthelliprdquo
ASK open ended questions that strike an emotional chord or memory ILFannual12 SRC
wwwflickrcomphotoslibrary_mistress
Games Contests Trivia
Ann Arbor District Library httpplayaadlorg
httpwwwsldirectorycomlibsfresfhumorhtml
httpwwwdmozorgReferenceLibrariesLibrary_and_Information_ScienceLibrarianaHumor
httpwwwyoutubecomwatchv=CrE8X7bH7Ic httpwwwlibraryhumorcompathfinderhtml
Stark ReAlity CheckAmyStark
Thank YouKarma and Gratitude are underlying principles of SocialMedia Success
ILFannual12 SRC
bull Survey Resultsbull Social Media Concernsbull Social Media Successbull Engagement and Contentbull Almanac Giveaway
ASK ME TOUGH QUESTIONS
YouTube
Other PlatformsBeing able to share your content EASILY is a key ingredient of engagement ILFannual12 SRC
Admin Access
Time Spent Now
Time You Could Spend
Difference
Engagement and Content
httpcindyshanleywordpresscomtagreputation
The only defense against misinformation is flooding the space with truth ILFannual12 SRC
Very Few thought
social media fundraising
was most important
Standing Out Socially Making Your Public Library Shine on Facebook
and Other Social Media Sites
httpwwwcal-websorgfiles57527834pdf
httppinterestcomAmyStarkReality --- Research Board
Concernsc
o n
c e
r n s
ldquoAlmost EVERYTHING is blocked at school Staff has been told NOT to have any
contactfriends with any students on social mediardquo
I am in a high school library and most social media sites are blocked from our patrons Additionally our school board policy regarding any internet use is very outdated and prohibitive
My elementary school library does not have access to most they are blocked by our corporation
Not open by my school
As a school we are not encouraged to use these and these sites are actually blocked on our school network
Our campus President dislikes social media and we have not been able to convince her that we (the Library along with several other Academic and Student-related departments) need to use these resources for outreach and other legitimate school-related activities
School Library Resources
httpwwwusnewscomeducationblogshigh-school-notes20120514facebook-edutopia-collaborate-on-social-media-guide
httpwwwalaorgaaslguidelinesandstandardslearningstandardsgdoutline
httpedudemiccom201206school-social-media-policy
httpwwweschoolnewscom20120327developing-sound-social-media-policies-for-schools
How to Create Social Media Guidelines for Your School
httpwwwedutopiaorghow-to-create-social-media-guidelines-school
ldquoReturn for investment of staff timerdquo
ldquoNot enough time Not enough time Not enough time Im lsquoitrsquo for 1850 students amp 10 teachersrdquo
ldquoOnly a few staff members are involved in our social media I would like more
people to be involved At the same time if more people were involved I would have to worry more about organization guidelines permissions etc The nice part about only having a few people involved is that I
know them well and I can trust them to appropriately represent our organizational brandrdquo
Decentralization of Social Media Duties
Does NOT mean
Loss of control over brand
Total control over your brand message was lost with the
dawn of social media ILFannual12 SRC
ldquohellipfree speech issue not being viewed as limiting speech or
comments but keeping the
comments on trackhelliprdquo
ldquoWe are striving to become more
consistent to keep our audience engaged
We dont want to lose followersrdquo
Forget about numbers Sustained organic growth = Social Media Success ILFannual12 SRC
ldquohellip lack of knowledge of what to post besides announcements of events I would like our Facebook activity to be more interactive with the library staff posting interesting and creative text helliprdquo
ldquohellipcopyright infringement and legality of customer postscommentshelliprdquo
Generally you will not be found liable if someone NOT from your organization posts a public comment on your Facebook Wall
Three Prong Test
If you knowingly Share copyrighted or libelous material from another source you may be held liable
Thanks for the Legal Tip KLFLegal ILFannual12 SRC
In analyzing the availability of the immunity offered by this provision courts generally apply a three-prong test A defendant must satisfy each of the three prongs to gain the benefit of the immunity
1) The defendant must be a provider or user of an interactive computer serviceldquo
2) The cause of action asserted by the plaintiff must treat the defendant as the publisher or speaker of the harmful information at issue
3) The information must be provided by another information content provider ie
the defendant must not be the information content provider of the harmful information at issue
Section 230 of the Communications Decency Act
Three prong test -- Quoted from Wikipedia httpenwikipediaorgwikiSection_230_of_the_Communications_Decency_ActDefamatory_information
ldquoMy biggest concern is the
negativity that can sometimes occur
from nasty comments or
unhappy staffrdquo
httpwwwwashingtonpostcombusinesstechnologyantisec-claims-the-fbi-has-12-million-apple-device-ids2012090498868584-f68e-11e1-8b93-c4f4ab1c8d13_storyhtml
s u
c c
e s
sSuccess
Conversations are GREAT content ILFannual12 SRC
ldquoTwo Letters ndash PRrdquos
u c
c e
s s
Printed marketing materials make a great source for social media content ILFannual12 SRC
ldquohellip One of the main goals of any literary institution is the proliferation of information in all forms and social media allows us to bridge the gap between books and information in print and digitalhelliprdquo
ldquohellip The IT guy controls that and they dont want to have a lsquorun inrsquo with himrdquo
ldquohellipissues with the webpage hellip our patrons [can still check] Facebook hellip phones go down we send a tweethelliprdquo
ldquohellipprovide up-to-the-minute information when needed (closures because of weather etc)helliprdquo
Connect with news organizations ILFannual12 SRC
ldquohellipmore engagement from fanshellip If people just pick up a paper calendarhellip I dont know if they threw it away or are actually using it hellip create an event on Facebook and people can respond if they are planning on attendinghelliprdquo
ldquo ldquohellipour customers become ambassadors advocates and our word-of-mouth marketingrdquo
Ask library friends to spread the word and make it EASY to share ILFannual12 SRC
ldquohellip connect with library users in the digital realm hellipopening a line of communication to discover what they wanthelliprdquo
ASK open ended questions that strike an emotional chord or memory ILFannual12 SRC
wwwflickrcomphotoslibrary_mistress
Games Contests Trivia
Ann Arbor District Library httpplayaadlorg
httpwwwsldirectorycomlibsfresfhumorhtml
httpwwwdmozorgReferenceLibrariesLibrary_and_Information_ScienceLibrarianaHumor
httpwwwyoutubecomwatchv=CrE8X7bH7Ic httpwwwlibraryhumorcompathfinderhtml
Stark ReAlity CheckAmyStark
Thank YouKarma and Gratitude are underlying principles of SocialMedia Success
ILFannual12 SRC
YouTube
Other PlatformsBeing able to share your content EASILY is a key ingredient of engagement ILFannual12 SRC
Admin Access
Time Spent Now
Time You Could Spend
Difference
Engagement and Content
httpcindyshanleywordpresscomtagreputation
The only defense against misinformation is flooding the space with truth ILFannual12 SRC
Very Few thought
social media fundraising
was most important
Standing Out Socially Making Your Public Library Shine on Facebook
and Other Social Media Sites
httpwwwcal-websorgfiles57527834pdf
httppinterestcomAmyStarkReality --- Research Board
Concernsc
o n
c e
r n s
ldquoAlmost EVERYTHING is blocked at school Staff has been told NOT to have any
contactfriends with any students on social mediardquo
I am in a high school library and most social media sites are blocked from our patrons Additionally our school board policy regarding any internet use is very outdated and prohibitive
My elementary school library does not have access to most they are blocked by our corporation
Not open by my school
As a school we are not encouraged to use these and these sites are actually blocked on our school network
Our campus President dislikes social media and we have not been able to convince her that we (the Library along with several other Academic and Student-related departments) need to use these resources for outreach and other legitimate school-related activities
School Library Resources
httpwwwusnewscomeducationblogshigh-school-notes20120514facebook-edutopia-collaborate-on-social-media-guide
httpwwwalaorgaaslguidelinesandstandardslearningstandardsgdoutline
httpedudemiccom201206school-social-media-policy
httpwwweschoolnewscom20120327developing-sound-social-media-policies-for-schools
How to Create Social Media Guidelines for Your School
httpwwwedutopiaorghow-to-create-social-media-guidelines-school
ldquoReturn for investment of staff timerdquo
ldquoNot enough time Not enough time Not enough time Im lsquoitrsquo for 1850 students amp 10 teachersrdquo
ldquoOnly a few staff members are involved in our social media I would like more
people to be involved At the same time if more people were involved I would have to worry more about organization guidelines permissions etc The nice part about only having a few people involved is that I
know them well and I can trust them to appropriately represent our organizational brandrdquo
Decentralization of Social Media Duties
Does NOT mean
Loss of control over brand
Total control over your brand message was lost with the
dawn of social media ILFannual12 SRC
ldquohellipfree speech issue not being viewed as limiting speech or
comments but keeping the
comments on trackhelliprdquo
ldquoWe are striving to become more
consistent to keep our audience engaged
We dont want to lose followersrdquo
Forget about numbers Sustained organic growth = Social Media Success ILFannual12 SRC
ldquohellip lack of knowledge of what to post besides announcements of events I would like our Facebook activity to be more interactive with the library staff posting interesting and creative text helliprdquo
ldquohellipcopyright infringement and legality of customer postscommentshelliprdquo
Generally you will not be found liable if someone NOT from your organization posts a public comment on your Facebook Wall
Three Prong Test
If you knowingly Share copyrighted or libelous material from another source you may be held liable
Thanks for the Legal Tip KLFLegal ILFannual12 SRC
In analyzing the availability of the immunity offered by this provision courts generally apply a three-prong test A defendant must satisfy each of the three prongs to gain the benefit of the immunity
1) The defendant must be a provider or user of an interactive computer serviceldquo
2) The cause of action asserted by the plaintiff must treat the defendant as the publisher or speaker of the harmful information at issue
3) The information must be provided by another information content provider ie
the defendant must not be the information content provider of the harmful information at issue
Section 230 of the Communications Decency Act
Three prong test -- Quoted from Wikipedia httpenwikipediaorgwikiSection_230_of_the_Communications_Decency_ActDefamatory_information
ldquoMy biggest concern is the
negativity that can sometimes occur
from nasty comments or
unhappy staffrdquo
httpwwwwashingtonpostcombusinesstechnologyantisec-claims-the-fbi-has-12-million-apple-device-ids2012090498868584-f68e-11e1-8b93-c4f4ab1c8d13_storyhtml
s u
c c
e s
sSuccess
Conversations are GREAT content ILFannual12 SRC
ldquoTwo Letters ndash PRrdquos
u c
c e
s s
Printed marketing materials make a great source for social media content ILFannual12 SRC
ldquohellip One of the main goals of any literary institution is the proliferation of information in all forms and social media allows us to bridge the gap between books and information in print and digitalhelliprdquo
ldquohellip The IT guy controls that and they dont want to have a lsquorun inrsquo with himrdquo
ldquohellipissues with the webpage hellip our patrons [can still check] Facebook hellip phones go down we send a tweethelliprdquo
ldquohellipprovide up-to-the-minute information when needed (closures because of weather etc)helliprdquo
Connect with news organizations ILFannual12 SRC
ldquohellipmore engagement from fanshellip If people just pick up a paper calendarhellip I dont know if they threw it away or are actually using it hellip create an event on Facebook and people can respond if they are planning on attendinghelliprdquo
ldquo ldquohellipour customers become ambassadors advocates and our word-of-mouth marketingrdquo
Ask library friends to spread the word and make it EASY to share ILFannual12 SRC
ldquohellip connect with library users in the digital realm hellipopening a line of communication to discover what they wanthelliprdquo
ASK open ended questions that strike an emotional chord or memory ILFannual12 SRC
wwwflickrcomphotoslibrary_mistress
Games Contests Trivia
Ann Arbor District Library httpplayaadlorg
httpwwwsldirectorycomlibsfresfhumorhtml
httpwwwdmozorgReferenceLibrariesLibrary_and_Information_ScienceLibrarianaHumor
httpwwwyoutubecomwatchv=CrE8X7bH7Ic httpwwwlibraryhumorcompathfinderhtml
Stark ReAlity CheckAmyStark
Thank YouKarma and Gratitude are underlying principles of SocialMedia Success
ILFannual12 SRC
YouTube
Other PlatformsBeing able to share your content EASILY is a key ingredient of engagement ILFannual12 SRC
Admin Access
Time Spent Now
Time You Could Spend
Difference
Engagement and Content
httpcindyshanleywordpresscomtagreputation
The only defense against misinformation is flooding the space with truth ILFannual12 SRC
Very Few thought
social media fundraising
was most important
Standing Out Socially Making Your Public Library Shine on Facebook
and Other Social Media Sites
httpwwwcal-websorgfiles57527834pdf
httppinterestcomAmyStarkReality --- Research Board
Concernsc
o n
c e
r n s
ldquoAlmost EVERYTHING is blocked at school Staff has been told NOT to have any
contactfriends with any students on social mediardquo
I am in a high school library and most social media sites are blocked from our patrons Additionally our school board policy regarding any internet use is very outdated and prohibitive
My elementary school library does not have access to most they are blocked by our corporation
Not open by my school
As a school we are not encouraged to use these and these sites are actually blocked on our school network
Our campus President dislikes social media and we have not been able to convince her that we (the Library along with several other Academic and Student-related departments) need to use these resources for outreach and other legitimate school-related activities
School Library Resources
httpwwwusnewscomeducationblogshigh-school-notes20120514facebook-edutopia-collaborate-on-social-media-guide
httpwwwalaorgaaslguidelinesandstandardslearningstandardsgdoutline
httpedudemiccom201206school-social-media-policy
httpwwweschoolnewscom20120327developing-sound-social-media-policies-for-schools
How to Create Social Media Guidelines for Your School
httpwwwedutopiaorghow-to-create-social-media-guidelines-school
ldquoReturn for investment of staff timerdquo
ldquoNot enough time Not enough time Not enough time Im lsquoitrsquo for 1850 students amp 10 teachersrdquo
ldquoOnly a few staff members are involved in our social media I would like more
people to be involved At the same time if more people were involved I would have to worry more about organization guidelines permissions etc The nice part about only having a few people involved is that I
know them well and I can trust them to appropriately represent our organizational brandrdquo
Decentralization of Social Media Duties
Does NOT mean
Loss of control over brand
Total control over your brand message was lost with the
dawn of social media ILFannual12 SRC
ldquohellipfree speech issue not being viewed as limiting speech or
comments but keeping the
comments on trackhelliprdquo
ldquoWe are striving to become more
consistent to keep our audience engaged
We dont want to lose followersrdquo
Forget about numbers Sustained organic growth = Social Media Success ILFannual12 SRC
ldquohellip lack of knowledge of what to post besides announcements of events I would like our Facebook activity to be more interactive with the library staff posting interesting and creative text helliprdquo
ldquohellipcopyright infringement and legality of customer postscommentshelliprdquo
Generally you will not be found liable if someone NOT from your organization posts a public comment on your Facebook Wall
Three Prong Test
If you knowingly Share copyrighted or libelous material from another source you may be held liable
Thanks for the Legal Tip KLFLegal ILFannual12 SRC
In analyzing the availability of the immunity offered by this provision courts generally apply a three-prong test A defendant must satisfy each of the three prongs to gain the benefit of the immunity
1) The defendant must be a provider or user of an interactive computer serviceldquo
2) The cause of action asserted by the plaintiff must treat the defendant as the publisher or speaker of the harmful information at issue
3) The information must be provided by another information content provider ie
the defendant must not be the information content provider of the harmful information at issue
Section 230 of the Communications Decency Act
Three prong test -- Quoted from Wikipedia httpenwikipediaorgwikiSection_230_of_the_Communications_Decency_ActDefamatory_information
ldquoMy biggest concern is the
negativity that can sometimes occur
from nasty comments or
unhappy staffrdquo
httpwwwwashingtonpostcombusinesstechnologyantisec-claims-the-fbi-has-12-million-apple-device-ids2012090498868584-f68e-11e1-8b93-c4f4ab1c8d13_storyhtml
s u
c c
e s
sSuccess
Conversations are GREAT content ILFannual12 SRC
ldquoTwo Letters ndash PRrdquos
u c
c e
s s
Printed marketing materials make a great source for social media content ILFannual12 SRC
ldquohellip One of the main goals of any literary institution is the proliferation of information in all forms and social media allows us to bridge the gap between books and information in print and digitalhelliprdquo
ldquohellip The IT guy controls that and they dont want to have a lsquorun inrsquo with himrdquo
ldquohellipissues with the webpage hellip our patrons [can still check] Facebook hellip phones go down we send a tweethelliprdquo
ldquohellipprovide up-to-the-minute information when needed (closures because of weather etc)helliprdquo
Connect with news organizations ILFannual12 SRC
ldquohellipmore engagement from fanshellip If people just pick up a paper calendarhellip I dont know if they threw it away or are actually using it hellip create an event on Facebook and people can respond if they are planning on attendinghelliprdquo
ldquo ldquohellipour customers become ambassadors advocates and our word-of-mouth marketingrdquo
Ask library friends to spread the word and make it EASY to share ILFannual12 SRC
ldquohellip connect with library users in the digital realm hellipopening a line of communication to discover what they wanthelliprdquo
ASK open ended questions that strike an emotional chord or memory ILFannual12 SRC
wwwflickrcomphotoslibrary_mistress
Games Contests Trivia
Ann Arbor District Library httpplayaadlorg
httpwwwsldirectorycomlibsfresfhumorhtml
httpwwwdmozorgReferenceLibrariesLibrary_and_Information_ScienceLibrarianaHumor
httpwwwyoutubecomwatchv=CrE8X7bH7Ic httpwwwlibraryhumorcompathfinderhtml
Stark ReAlity CheckAmyStark
Thank YouKarma and Gratitude are underlying principles of SocialMedia Success
ILFannual12 SRC
Other PlatformsBeing able to share your content EASILY is a key ingredient of engagement ILFannual12 SRC
Admin Access
Time Spent Now
Time You Could Spend
Difference
Engagement and Content
httpcindyshanleywordpresscomtagreputation
The only defense against misinformation is flooding the space with truth ILFannual12 SRC
Very Few thought
social media fundraising
was most important
Standing Out Socially Making Your Public Library Shine on Facebook
and Other Social Media Sites
httpwwwcal-websorgfiles57527834pdf
httppinterestcomAmyStarkReality --- Research Board
Concernsc
o n
c e
r n s
ldquoAlmost EVERYTHING is blocked at school Staff has been told NOT to have any
contactfriends with any students on social mediardquo
I am in a high school library and most social media sites are blocked from our patrons Additionally our school board policy regarding any internet use is very outdated and prohibitive
My elementary school library does not have access to most they are blocked by our corporation
Not open by my school
As a school we are not encouraged to use these and these sites are actually blocked on our school network
Our campus President dislikes social media and we have not been able to convince her that we (the Library along with several other Academic and Student-related departments) need to use these resources for outreach and other legitimate school-related activities
School Library Resources
httpwwwusnewscomeducationblogshigh-school-notes20120514facebook-edutopia-collaborate-on-social-media-guide
httpwwwalaorgaaslguidelinesandstandardslearningstandardsgdoutline
httpedudemiccom201206school-social-media-policy
httpwwweschoolnewscom20120327developing-sound-social-media-policies-for-schools
How to Create Social Media Guidelines for Your School
httpwwwedutopiaorghow-to-create-social-media-guidelines-school
ldquoReturn for investment of staff timerdquo
ldquoNot enough time Not enough time Not enough time Im lsquoitrsquo for 1850 students amp 10 teachersrdquo
ldquoOnly a few staff members are involved in our social media I would like more
people to be involved At the same time if more people were involved I would have to worry more about organization guidelines permissions etc The nice part about only having a few people involved is that I
know them well and I can trust them to appropriately represent our organizational brandrdquo
Decentralization of Social Media Duties
Does NOT mean
Loss of control over brand
Total control over your brand message was lost with the
dawn of social media ILFannual12 SRC
ldquohellipfree speech issue not being viewed as limiting speech or
comments but keeping the
comments on trackhelliprdquo
ldquoWe are striving to become more
consistent to keep our audience engaged
We dont want to lose followersrdquo
Forget about numbers Sustained organic growth = Social Media Success ILFannual12 SRC
ldquohellip lack of knowledge of what to post besides announcements of events I would like our Facebook activity to be more interactive with the library staff posting interesting and creative text helliprdquo
ldquohellipcopyright infringement and legality of customer postscommentshelliprdquo
Generally you will not be found liable if someone NOT from your organization posts a public comment on your Facebook Wall
Three Prong Test
If you knowingly Share copyrighted or libelous material from another source you may be held liable
Thanks for the Legal Tip KLFLegal ILFannual12 SRC
In analyzing the availability of the immunity offered by this provision courts generally apply a three-prong test A defendant must satisfy each of the three prongs to gain the benefit of the immunity
1) The defendant must be a provider or user of an interactive computer serviceldquo
2) The cause of action asserted by the plaintiff must treat the defendant as the publisher or speaker of the harmful information at issue
3) The information must be provided by another information content provider ie
the defendant must not be the information content provider of the harmful information at issue
Section 230 of the Communications Decency Act
Three prong test -- Quoted from Wikipedia httpenwikipediaorgwikiSection_230_of_the_Communications_Decency_ActDefamatory_information
ldquoMy biggest concern is the
negativity that can sometimes occur
from nasty comments or
unhappy staffrdquo
httpwwwwashingtonpostcombusinesstechnologyantisec-claims-the-fbi-has-12-million-apple-device-ids2012090498868584-f68e-11e1-8b93-c4f4ab1c8d13_storyhtml
s u
c c
e s
sSuccess
Conversations are GREAT content ILFannual12 SRC
ldquoTwo Letters ndash PRrdquos
u c
c e
s s
Printed marketing materials make a great source for social media content ILFannual12 SRC
ldquohellip One of the main goals of any literary institution is the proliferation of information in all forms and social media allows us to bridge the gap between books and information in print and digitalhelliprdquo
ldquohellip The IT guy controls that and they dont want to have a lsquorun inrsquo with himrdquo
ldquohellipissues with the webpage hellip our patrons [can still check] Facebook hellip phones go down we send a tweethelliprdquo
ldquohellipprovide up-to-the-minute information when needed (closures because of weather etc)helliprdquo
Connect with news organizations ILFannual12 SRC
ldquohellipmore engagement from fanshellip If people just pick up a paper calendarhellip I dont know if they threw it away or are actually using it hellip create an event on Facebook and people can respond if they are planning on attendinghelliprdquo
ldquo ldquohellipour customers become ambassadors advocates and our word-of-mouth marketingrdquo
Ask library friends to spread the word and make it EASY to share ILFannual12 SRC
ldquohellip connect with library users in the digital realm hellipopening a line of communication to discover what they wanthelliprdquo
ASK open ended questions that strike an emotional chord or memory ILFannual12 SRC
wwwflickrcomphotoslibrary_mistress
Games Contests Trivia
Ann Arbor District Library httpplayaadlorg
httpwwwsldirectorycomlibsfresfhumorhtml
httpwwwdmozorgReferenceLibrariesLibrary_and_Information_ScienceLibrarianaHumor
httpwwwyoutubecomwatchv=CrE8X7bH7Ic httpwwwlibraryhumorcompathfinderhtml
Stark ReAlity CheckAmyStark
Thank YouKarma and Gratitude are underlying principles of SocialMedia Success
ILFannual12 SRC
Other PlatformsBeing able to share your content EASILY is a key ingredient of engagement ILFannual12 SRC
Admin Access
Time Spent Now
Time You Could Spend
Difference
Engagement and Content
httpcindyshanleywordpresscomtagreputation
The only defense against misinformation is flooding the space with truth ILFannual12 SRC
Very Few thought
social media fundraising
was most important
Standing Out Socially Making Your Public Library Shine on Facebook
and Other Social Media Sites
httpwwwcal-websorgfiles57527834pdf
httppinterestcomAmyStarkReality --- Research Board
Concernsc
o n
c e
r n s
ldquoAlmost EVERYTHING is blocked at school Staff has been told NOT to have any
contactfriends with any students on social mediardquo
I am in a high school library and most social media sites are blocked from our patrons Additionally our school board policy regarding any internet use is very outdated and prohibitive
My elementary school library does not have access to most they are blocked by our corporation
Not open by my school
As a school we are not encouraged to use these and these sites are actually blocked on our school network
Our campus President dislikes social media and we have not been able to convince her that we (the Library along with several other Academic and Student-related departments) need to use these resources for outreach and other legitimate school-related activities
School Library Resources
httpwwwusnewscomeducationblogshigh-school-notes20120514facebook-edutopia-collaborate-on-social-media-guide
httpwwwalaorgaaslguidelinesandstandardslearningstandardsgdoutline
httpedudemiccom201206school-social-media-policy
httpwwweschoolnewscom20120327developing-sound-social-media-policies-for-schools
How to Create Social Media Guidelines for Your School
httpwwwedutopiaorghow-to-create-social-media-guidelines-school
ldquoReturn for investment of staff timerdquo
ldquoNot enough time Not enough time Not enough time Im lsquoitrsquo for 1850 students amp 10 teachersrdquo
ldquoOnly a few staff members are involved in our social media I would like more
people to be involved At the same time if more people were involved I would have to worry more about organization guidelines permissions etc The nice part about only having a few people involved is that I
know them well and I can trust them to appropriately represent our organizational brandrdquo
Decentralization of Social Media Duties
Does NOT mean
Loss of control over brand
Total control over your brand message was lost with the
dawn of social media ILFannual12 SRC
ldquohellipfree speech issue not being viewed as limiting speech or
comments but keeping the
comments on trackhelliprdquo
ldquoWe are striving to become more
consistent to keep our audience engaged
We dont want to lose followersrdquo
Forget about numbers Sustained organic growth = Social Media Success ILFannual12 SRC
ldquohellip lack of knowledge of what to post besides announcements of events I would like our Facebook activity to be more interactive with the library staff posting interesting and creative text helliprdquo
ldquohellipcopyright infringement and legality of customer postscommentshelliprdquo
Generally you will not be found liable if someone NOT from your organization posts a public comment on your Facebook Wall
Three Prong Test
If you knowingly Share copyrighted or libelous material from another source you may be held liable
Thanks for the Legal Tip KLFLegal ILFannual12 SRC
In analyzing the availability of the immunity offered by this provision courts generally apply a three-prong test A defendant must satisfy each of the three prongs to gain the benefit of the immunity
1) The defendant must be a provider or user of an interactive computer serviceldquo
2) The cause of action asserted by the plaintiff must treat the defendant as the publisher or speaker of the harmful information at issue
3) The information must be provided by another information content provider ie
the defendant must not be the information content provider of the harmful information at issue
Section 230 of the Communications Decency Act
Three prong test -- Quoted from Wikipedia httpenwikipediaorgwikiSection_230_of_the_Communications_Decency_ActDefamatory_information
ldquoMy biggest concern is the
negativity that can sometimes occur
from nasty comments or
unhappy staffrdquo
httpwwwwashingtonpostcombusinesstechnologyantisec-claims-the-fbi-has-12-million-apple-device-ids2012090498868584-f68e-11e1-8b93-c4f4ab1c8d13_storyhtml
s u
c c
e s
sSuccess
Conversations are GREAT content ILFannual12 SRC
ldquoTwo Letters ndash PRrdquos
u c
c e
s s
Printed marketing materials make a great source for social media content ILFannual12 SRC
ldquohellip One of the main goals of any literary institution is the proliferation of information in all forms and social media allows us to bridge the gap between books and information in print and digitalhelliprdquo
ldquohellip The IT guy controls that and they dont want to have a lsquorun inrsquo with himrdquo
ldquohellipissues with the webpage hellip our patrons [can still check] Facebook hellip phones go down we send a tweethelliprdquo
ldquohellipprovide up-to-the-minute information when needed (closures because of weather etc)helliprdquo
Connect with news organizations ILFannual12 SRC
ldquohellipmore engagement from fanshellip If people just pick up a paper calendarhellip I dont know if they threw it away or are actually using it hellip create an event on Facebook and people can respond if they are planning on attendinghelliprdquo
ldquo ldquohellipour customers become ambassadors advocates and our word-of-mouth marketingrdquo
Ask library friends to spread the word and make it EASY to share ILFannual12 SRC
ldquohellip connect with library users in the digital realm hellipopening a line of communication to discover what they wanthelliprdquo
ASK open ended questions that strike an emotional chord or memory ILFannual12 SRC
wwwflickrcomphotoslibrary_mistress
Games Contests Trivia
Ann Arbor District Library httpplayaadlorg
httpwwwsldirectorycomlibsfresfhumorhtml
httpwwwdmozorgReferenceLibrariesLibrary_and_Information_ScienceLibrarianaHumor
httpwwwyoutubecomwatchv=CrE8X7bH7Ic httpwwwlibraryhumorcompathfinderhtml
Stark ReAlity CheckAmyStark
Thank YouKarma and Gratitude are underlying principles of SocialMedia Success
ILFannual12 SRC
Admin Access
Time Spent Now
Time You Could Spend
Difference
Engagement and Content
httpcindyshanleywordpresscomtagreputation
The only defense against misinformation is flooding the space with truth ILFannual12 SRC
Very Few thought
social media fundraising
was most important
Standing Out Socially Making Your Public Library Shine on Facebook
and Other Social Media Sites
httpwwwcal-websorgfiles57527834pdf
httppinterestcomAmyStarkReality --- Research Board
Concernsc
o n
c e
r n s
ldquoAlmost EVERYTHING is blocked at school Staff has been told NOT to have any
contactfriends with any students on social mediardquo
I am in a high school library and most social media sites are blocked from our patrons Additionally our school board policy regarding any internet use is very outdated and prohibitive
My elementary school library does not have access to most they are blocked by our corporation
Not open by my school
As a school we are not encouraged to use these and these sites are actually blocked on our school network
Our campus President dislikes social media and we have not been able to convince her that we (the Library along with several other Academic and Student-related departments) need to use these resources for outreach and other legitimate school-related activities
School Library Resources
httpwwwusnewscomeducationblogshigh-school-notes20120514facebook-edutopia-collaborate-on-social-media-guide
httpwwwalaorgaaslguidelinesandstandardslearningstandardsgdoutline
httpedudemiccom201206school-social-media-policy
httpwwweschoolnewscom20120327developing-sound-social-media-policies-for-schools
How to Create Social Media Guidelines for Your School
httpwwwedutopiaorghow-to-create-social-media-guidelines-school
ldquoReturn for investment of staff timerdquo
ldquoNot enough time Not enough time Not enough time Im lsquoitrsquo for 1850 students amp 10 teachersrdquo
ldquoOnly a few staff members are involved in our social media I would like more
people to be involved At the same time if more people were involved I would have to worry more about organization guidelines permissions etc The nice part about only having a few people involved is that I
know them well and I can trust them to appropriately represent our organizational brandrdquo
Decentralization of Social Media Duties
Does NOT mean
Loss of control over brand
Total control over your brand message was lost with the
dawn of social media ILFannual12 SRC
ldquohellipfree speech issue not being viewed as limiting speech or
comments but keeping the
comments on trackhelliprdquo
ldquoWe are striving to become more
consistent to keep our audience engaged
We dont want to lose followersrdquo
Forget about numbers Sustained organic growth = Social Media Success ILFannual12 SRC
ldquohellip lack of knowledge of what to post besides announcements of events I would like our Facebook activity to be more interactive with the library staff posting interesting and creative text helliprdquo
ldquohellipcopyright infringement and legality of customer postscommentshelliprdquo
Generally you will not be found liable if someone NOT from your organization posts a public comment on your Facebook Wall
Three Prong Test
If you knowingly Share copyrighted or libelous material from another source you may be held liable
Thanks for the Legal Tip KLFLegal ILFannual12 SRC
In analyzing the availability of the immunity offered by this provision courts generally apply a three-prong test A defendant must satisfy each of the three prongs to gain the benefit of the immunity
1) The defendant must be a provider or user of an interactive computer serviceldquo
2) The cause of action asserted by the plaintiff must treat the defendant as the publisher or speaker of the harmful information at issue
3) The information must be provided by another information content provider ie
the defendant must not be the information content provider of the harmful information at issue
Section 230 of the Communications Decency Act
Three prong test -- Quoted from Wikipedia httpenwikipediaorgwikiSection_230_of_the_Communications_Decency_ActDefamatory_information
ldquoMy biggest concern is the
negativity that can sometimes occur
from nasty comments or
unhappy staffrdquo
httpwwwwashingtonpostcombusinesstechnologyantisec-claims-the-fbi-has-12-million-apple-device-ids2012090498868584-f68e-11e1-8b93-c4f4ab1c8d13_storyhtml
s u
c c
e s
sSuccess
Conversations are GREAT content ILFannual12 SRC
ldquoTwo Letters ndash PRrdquos
u c
c e
s s
Printed marketing materials make a great source for social media content ILFannual12 SRC
ldquohellip One of the main goals of any literary institution is the proliferation of information in all forms and social media allows us to bridge the gap between books and information in print and digitalhelliprdquo
ldquohellip The IT guy controls that and they dont want to have a lsquorun inrsquo with himrdquo
ldquohellipissues with the webpage hellip our patrons [can still check] Facebook hellip phones go down we send a tweethelliprdquo
ldquohellipprovide up-to-the-minute information when needed (closures because of weather etc)helliprdquo
Connect with news organizations ILFannual12 SRC
ldquohellipmore engagement from fanshellip If people just pick up a paper calendarhellip I dont know if they threw it away or are actually using it hellip create an event on Facebook and people can respond if they are planning on attendinghelliprdquo
ldquo ldquohellipour customers become ambassadors advocates and our word-of-mouth marketingrdquo
Ask library friends to spread the word and make it EASY to share ILFannual12 SRC
ldquohellip connect with library users in the digital realm hellipopening a line of communication to discover what they wanthelliprdquo
ASK open ended questions that strike an emotional chord or memory ILFannual12 SRC
wwwflickrcomphotoslibrary_mistress
Games Contests Trivia
Ann Arbor District Library httpplayaadlorg
httpwwwsldirectorycomlibsfresfhumorhtml
httpwwwdmozorgReferenceLibrariesLibrary_and_Information_ScienceLibrarianaHumor
httpwwwyoutubecomwatchv=CrE8X7bH7Ic httpwwwlibraryhumorcompathfinderhtml
Stark ReAlity CheckAmyStark
Thank YouKarma and Gratitude are underlying principles of SocialMedia Success
ILFannual12 SRC
Time Spent Now
Time You Could Spend
Difference
Engagement and Content
httpcindyshanleywordpresscomtagreputation
The only defense against misinformation is flooding the space with truth ILFannual12 SRC
Very Few thought
social media fundraising
was most important
Standing Out Socially Making Your Public Library Shine on Facebook
and Other Social Media Sites
httpwwwcal-websorgfiles57527834pdf
httppinterestcomAmyStarkReality --- Research Board
Concernsc
o n
c e
r n s
ldquoAlmost EVERYTHING is blocked at school Staff has been told NOT to have any
contactfriends with any students on social mediardquo
I am in a high school library and most social media sites are blocked from our patrons Additionally our school board policy regarding any internet use is very outdated and prohibitive
My elementary school library does not have access to most they are blocked by our corporation
Not open by my school
As a school we are not encouraged to use these and these sites are actually blocked on our school network
Our campus President dislikes social media and we have not been able to convince her that we (the Library along with several other Academic and Student-related departments) need to use these resources for outreach and other legitimate school-related activities
School Library Resources
httpwwwusnewscomeducationblogshigh-school-notes20120514facebook-edutopia-collaborate-on-social-media-guide
httpwwwalaorgaaslguidelinesandstandardslearningstandardsgdoutline
httpedudemiccom201206school-social-media-policy
httpwwweschoolnewscom20120327developing-sound-social-media-policies-for-schools
How to Create Social Media Guidelines for Your School
httpwwwedutopiaorghow-to-create-social-media-guidelines-school
ldquoReturn for investment of staff timerdquo
ldquoNot enough time Not enough time Not enough time Im lsquoitrsquo for 1850 students amp 10 teachersrdquo
ldquoOnly a few staff members are involved in our social media I would like more
people to be involved At the same time if more people were involved I would have to worry more about organization guidelines permissions etc The nice part about only having a few people involved is that I
know them well and I can trust them to appropriately represent our organizational brandrdquo
Decentralization of Social Media Duties
Does NOT mean
Loss of control over brand
Total control over your brand message was lost with the
dawn of social media ILFannual12 SRC
ldquohellipfree speech issue not being viewed as limiting speech or
comments but keeping the
comments on trackhelliprdquo
ldquoWe are striving to become more
consistent to keep our audience engaged
We dont want to lose followersrdquo
Forget about numbers Sustained organic growth = Social Media Success ILFannual12 SRC
ldquohellip lack of knowledge of what to post besides announcements of events I would like our Facebook activity to be more interactive with the library staff posting interesting and creative text helliprdquo
ldquohellipcopyright infringement and legality of customer postscommentshelliprdquo
Generally you will not be found liable if someone NOT from your organization posts a public comment on your Facebook Wall
Three Prong Test
If you knowingly Share copyrighted or libelous material from another source you may be held liable
Thanks for the Legal Tip KLFLegal ILFannual12 SRC
In analyzing the availability of the immunity offered by this provision courts generally apply a three-prong test A defendant must satisfy each of the three prongs to gain the benefit of the immunity
1) The defendant must be a provider or user of an interactive computer serviceldquo
2) The cause of action asserted by the plaintiff must treat the defendant as the publisher or speaker of the harmful information at issue
3) The information must be provided by another information content provider ie
the defendant must not be the information content provider of the harmful information at issue
Section 230 of the Communications Decency Act
Three prong test -- Quoted from Wikipedia httpenwikipediaorgwikiSection_230_of_the_Communications_Decency_ActDefamatory_information
ldquoMy biggest concern is the
negativity that can sometimes occur
from nasty comments or
unhappy staffrdquo
httpwwwwashingtonpostcombusinesstechnologyantisec-claims-the-fbi-has-12-million-apple-device-ids2012090498868584-f68e-11e1-8b93-c4f4ab1c8d13_storyhtml
s u
c c
e s
sSuccess
Conversations are GREAT content ILFannual12 SRC
ldquoTwo Letters ndash PRrdquos
u c
c e
s s
Printed marketing materials make a great source for social media content ILFannual12 SRC
ldquohellip One of the main goals of any literary institution is the proliferation of information in all forms and social media allows us to bridge the gap between books and information in print and digitalhelliprdquo
ldquohellip The IT guy controls that and they dont want to have a lsquorun inrsquo with himrdquo
ldquohellipissues with the webpage hellip our patrons [can still check] Facebook hellip phones go down we send a tweethelliprdquo
ldquohellipprovide up-to-the-minute information when needed (closures because of weather etc)helliprdquo
Connect with news organizations ILFannual12 SRC
ldquohellipmore engagement from fanshellip If people just pick up a paper calendarhellip I dont know if they threw it away or are actually using it hellip create an event on Facebook and people can respond if they are planning on attendinghelliprdquo
ldquo ldquohellipour customers become ambassadors advocates and our word-of-mouth marketingrdquo
Ask library friends to spread the word and make it EASY to share ILFannual12 SRC
ldquohellip connect with library users in the digital realm hellipopening a line of communication to discover what they wanthelliprdquo
ASK open ended questions that strike an emotional chord or memory ILFannual12 SRC
wwwflickrcomphotoslibrary_mistress
Games Contests Trivia
Ann Arbor District Library httpplayaadlorg
httpwwwsldirectorycomlibsfresfhumorhtml
httpwwwdmozorgReferenceLibrariesLibrary_and_Information_ScienceLibrarianaHumor
httpwwwyoutubecomwatchv=CrE8X7bH7Ic httpwwwlibraryhumorcompathfinderhtml
Stark ReAlity CheckAmyStark
Thank YouKarma and Gratitude are underlying principles of SocialMedia Success
ILFannual12 SRC
Time You Could Spend
Difference
Engagement and Content
httpcindyshanleywordpresscomtagreputation
The only defense against misinformation is flooding the space with truth ILFannual12 SRC
Very Few thought
social media fundraising
was most important
Standing Out Socially Making Your Public Library Shine on Facebook
and Other Social Media Sites
httpwwwcal-websorgfiles57527834pdf
httppinterestcomAmyStarkReality --- Research Board
Concernsc
o n
c e
r n s
ldquoAlmost EVERYTHING is blocked at school Staff has been told NOT to have any
contactfriends with any students on social mediardquo
I am in a high school library and most social media sites are blocked from our patrons Additionally our school board policy regarding any internet use is very outdated and prohibitive
My elementary school library does not have access to most they are blocked by our corporation
Not open by my school
As a school we are not encouraged to use these and these sites are actually blocked on our school network
Our campus President dislikes social media and we have not been able to convince her that we (the Library along with several other Academic and Student-related departments) need to use these resources for outreach and other legitimate school-related activities
School Library Resources
httpwwwusnewscomeducationblogshigh-school-notes20120514facebook-edutopia-collaborate-on-social-media-guide
httpwwwalaorgaaslguidelinesandstandardslearningstandardsgdoutline
httpedudemiccom201206school-social-media-policy
httpwwweschoolnewscom20120327developing-sound-social-media-policies-for-schools
How to Create Social Media Guidelines for Your School
httpwwwedutopiaorghow-to-create-social-media-guidelines-school
ldquoReturn for investment of staff timerdquo
ldquoNot enough time Not enough time Not enough time Im lsquoitrsquo for 1850 students amp 10 teachersrdquo
ldquoOnly a few staff members are involved in our social media I would like more
people to be involved At the same time if more people were involved I would have to worry more about organization guidelines permissions etc The nice part about only having a few people involved is that I
know them well and I can trust them to appropriately represent our organizational brandrdquo
Decentralization of Social Media Duties
Does NOT mean
Loss of control over brand
Total control over your brand message was lost with the
dawn of social media ILFannual12 SRC
ldquohellipfree speech issue not being viewed as limiting speech or
comments but keeping the
comments on trackhelliprdquo
ldquoWe are striving to become more
consistent to keep our audience engaged
We dont want to lose followersrdquo
Forget about numbers Sustained organic growth = Social Media Success ILFannual12 SRC
ldquohellip lack of knowledge of what to post besides announcements of events I would like our Facebook activity to be more interactive with the library staff posting interesting and creative text helliprdquo
ldquohellipcopyright infringement and legality of customer postscommentshelliprdquo
Generally you will not be found liable if someone NOT from your organization posts a public comment on your Facebook Wall
Three Prong Test
If you knowingly Share copyrighted or libelous material from another source you may be held liable
Thanks for the Legal Tip KLFLegal ILFannual12 SRC
In analyzing the availability of the immunity offered by this provision courts generally apply a three-prong test A defendant must satisfy each of the three prongs to gain the benefit of the immunity
1) The defendant must be a provider or user of an interactive computer serviceldquo
2) The cause of action asserted by the plaintiff must treat the defendant as the publisher or speaker of the harmful information at issue
3) The information must be provided by another information content provider ie
the defendant must not be the information content provider of the harmful information at issue
Section 230 of the Communications Decency Act
Three prong test -- Quoted from Wikipedia httpenwikipediaorgwikiSection_230_of_the_Communications_Decency_ActDefamatory_information
ldquoMy biggest concern is the
negativity that can sometimes occur
from nasty comments or
unhappy staffrdquo
httpwwwwashingtonpostcombusinesstechnologyantisec-claims-the-fbi-has-12-million-apple-device-ids2012090498868584-f68e-11e1-8b93-c4f4ab1c8d13_storyhtml
s u
c c
e s
sSuccess
Conversations are GREAT content ILFannual12 SRC
ldquoTwo Letters ndash PRrdquos
u c
c e
s s
Printed marketing materials make a great source for social media content ILFannual12 SRC
ldquohellip One of the main goals of any literary institution is the proliferation of information in all forms and social media allows us to bridge the gap between books and information in print and digitalhelliprdquo
ldquohellip The IT guy controls that and they dont want to have a lsquorun inrsquo with himrdquo
ldquohellipissues with the webpage hellip our patrons [can still check] Facebook hellip phones go down we send a tweethelliprdquo
ldquohellipprovide up-to-the-minute information when needed (closures because of weather etc)helliprdquo
Connect with news organizations ILFannual12 SRC
ldquohellipmore engagement from fanshellip If people just pick up a paper calendarhellip I dont know if they threw it away or are actually using it hellip create an event on Facebook and people can respond if they are planning on attendinghelliprdquo
ldquo ldquohellipour customers become ambassadors advocates and our word-of-mouth marketingrdquo
Ask library friends to spread the word and make it EASY to share ILFannual12 SRC
ldquohellip connect with library users in the digital realm hellipopening a line of communication to discover what they wanthelliprdquo
ASK open ended questions that strike an emotional chord or memory ILFannual12 SRC
wwwflickrcomphotoslibrary_mistress
Games Contests Trivia
Ann Arbor District Library httpplayaadlorg
httpwwwsldirectorycomlibsfresfhumorhtml
httpwwwdmozorgReferenceLibrariesLibrary_and_Information_ScienceLibrarianaHumor
httpwwwyoutubecomwatchv=CrE8X7bH7Ic httpwwwlibraryhumorcompathfinderhtml
Stark ReAlity CheckAmyStark
Thank YouKarma and Gratitude are underlying principles of SocialMedia Success
ILFannual12 SRC
Difference
Engagement and Content
httpcindyshanleywordpresscomtagreputation
The only defense against misinformation is flooding the space with truth ILFannual12 SRC
Very Few thought
social media fundraising
was most important
Standing Out Socially Making Your Public Library Shine on Facebook
and Other Social Media Sites
httpwwwcal-websorgfiles57527834pdf
httppinterestcomAmyStarkReality --- Research Board
Concernsc
o n
c e
r n s
ldquoAlmost EVERYTHING is blocked at school Staff has been told NOT to have any
contactfriends with any students on social mediardquo
I am in a high school library and most social media sites are blocked from our patrons Additionally our school board policy regarding any internet use is very outdated and prohibitive
My elementary school library does not have access to most they are blocked by our corporation
Not open by my school
As a school we are not encouraged to use these and these sites are actually blocked on our school network
Our campus President dislikes social media and we have not been able to convince her that we (the Library along with several other Academic and Student-related departments) need to use these resources for outreach and other legitimate school-related activities
School Library Resources
httpwwwusnewscomeducationblogshigh-school-notes20120514facebook-edutopia-collaborate-on-social-media-guide
httpwwwalaorgaaslguidelinesandstandardslearningstandardsgdoutline
httpedudemiccom201206school-social-media-policy
httpwwweschoolnewscom20120327developing-sound-social-media-policies-for-schools
How to Create Social Media Guidelines for Your School
httpwwwedutopiaorghow-to-create-social-media-guidelines-school
ldquoReturn for investment of staff timerdquo
ldquoNot enough time Not enough time Not enough time Im lsquoitrsquo for 1850 students amp 10 teachersrdquo
ldquoOnly a few staff members are involved in our social media I would like more
people to be involved At the same time if more people were involved I would have to worry more about organization guidelines permissions etc The nice part about only having a few people involved is that I
know them well and I can trust them to appropriately represent our organizational brandrdquo
Decentralization of Social Media Duties
Does NOT mean
Loss of control over brand
Total control over your brand message was lost with the
dawn of social media ILFannual12 SRC
ldquohellipfree speech issue not being viewed as limiting speech or
comments but keeping the
comments on trackhelliprdquo
ldquoWe are striving to become more
consistent to keep our audience engaged
We dont want to lose followersrdquo
Forget about numbers Sustained organic growth = Social Media Success ILFannual12 SRC
ldquohellip lack of knowledge of what to post besides announcements of events I would like our Facebook activity to be more interactive with the library staff posting interesting and creative text helliprdquo
ldquohellipcopyright infringement and legality of customer postscommentshelliprdquo
Generally you will not be found liable if someone NOT from your organization posts a public comment on your Facebook Wall
Three Prong Test
If you knowingly Share copyrighted or libelous material from another source you may be held liable
Thanks for the Legal Tip KLFLegal ILFannual12 SRC
In analyzing the availability of the immunity offered by this provision courts generally apply a three-prong test A defendant must satisfy each of the three prongs to gain the benefit of the immunity
1) The defendant must be a provider or user of an interactive computer serviceldquo
2) The cause of action asserted by the plaintiff must treat the defendant as the publisher or speaker of the harmful information at issue
3) The information must be provided by another information content provider ie
the defendant must not be the information content provider of the harmful information at issue
Section 230 of the Communications Decency Act
Three prong test -- Quoted from Wikipedia httpenwikipediaorgwikiSection_230_of_the_Communications_Decency_ActDefamatory_information
ldquoMy biggest concern is the
negativity that can sometimes occur
from nasty comments or
unhappy staffrdquo
httpwwwwashingtonpostcombusinesstechnologyantisec-claims-the-fbi-has-12-million-apple-device-ids2012090498868584-f68e-11e1-8b93-c4f4ab1c8d13_storyhtml
s u
c c
e s
sSuccess
Conversations are GREAT content ILFannual12 SRC
ldquoTwo Letters ndash PRrdquos
u c
c e
s s
Printed marketing materials make a great source for social media content ILFannual12 SRC
ldquohellip One of the main goals of any literary institution is the proliferation of information in all forms and social media allows us to bridge the gap between books and information in print and digitalhelliprdquo
ldquohellip The IT guy controls that and they dont want to have a lsquorun inrsquo with himrdquo
ldquohellipissues with the webpage hellip our patrons [can still check] Facebook hellip phones go down we send a tweethelliprdquo
ldquohellipprovide up-to-the-minute information when needed (closures because of weather etc)helliprdquo
Connect with news organizations ILFannual12 SRC
ldquohellipmore engagement from fanshellip If people just pick up a paper calendarhellip I dont know if they threw it away or are actually using it hellip create an event on Facebook and people can respond if they are planning on attendinghelliprdquo
ldquo ldquohellipour customers become ambassadors advocates and our word-of-mouth marketingrdquo
Ask library friends to spread the word and make it EASY to share ILFannual12 SRC
ldquohellip connect with library users in the digital realm hellipopening a line of communication to discover what they wanthelliprdquo
ASK open ended questions that strike an emotional chord or memory ILFannual12 SRC
wwwflickrcomphotoslibrary_mistress
Games Contests Trivia
Ann Arbor District Library httpplayaadlorg
httpwwwsldirectorycomlibsfresfhumorhtml
httpwwwdmozorgReferenceLibrariesLibrary_and_Information_ScienceLibrarianaHumor
httpwwwyoutubecomwatchv=CrE8X7bH7Ic httpwwwlibraryhumorcompathfinderhtml
Stark ReAlity CheckAmyStark
Thank YouKarma and Gratitude are underlying principles of SocialMedia Success
ILFannual12 SRC
Engagement and Content
httpcindyshanleywordpresscomtagreputation
The only defense against misinformation is flooding the space with truth ILFannual12 SRC
Very Few thought
social media fundraising
was most important
Standing Out Socially Making Your Public Library Shine on Facebook
and Other Social Media Sites
httpwwwcal-websorgfiles57527834pdf
httppinterestcomAmyStarkReality --- Research Board
Concernsc
o n
c e
r n s
ldquoAlmost EVERYTHING is blocked at school Staff has been told NOT to have any
contactfriends with any students on social mediardquo
I am in a high school library and most social media sites are blocked from our patrons Additionally our school board policy regarding any internet use is very outdated and prohibitive
My elementary school library does not have access to most they are blocked by our corporation
Not open by my school
As a school we are not encouraged to use these and these sites are actually blocked on our school network
Our campus President dislikes social media and we have not been able to convince her that we (the Library along with several other Academic and Student-related departments) need to use these resources for outreach and other legitimate school-related activities
School Library Resources
httpwwwusnewscomeducationblogshigh-school-notes20120514facebook-edutopia-collaborate-on-social-media-guide
httpwwwalaorgaaslguidelinesandstandardslearningstandardsgdoutline
httpedudemiccom201206school-social-media-policy
httpwwweschoolnewscom20120327developing-sound-social-media-policies-for-schools
How to Create Social Media Guidelines for Your School
httpwwwedutopiaorghow-to-create-social-media-guidelines-school
ldquoReturn for investment of staff timerdquo
ldquoNot enough time Not enough time Not enough time Im lsquoitrsquo for 1850 students amp 10 teachersrdquo
ldquoOnly a few staff members are involved in our social media I would like more
people to be involved At the same time if more people were involved I would have to worry more about organization guidelines permissions etc The nice part about only having a few people involved is that I
know them well and I can trust them to appropriately represent our organizational brandrdquo
Decentralization of Social Media Duties
Does NOT mean
Loss of control over brand
Total control over your brand message was lost with the
dawn of social media ILFannual12 SRC
ldquohellipfree speech issue not being viewed as limiting speech or
comments but keeping the
comments on trackhelliprdquo
ldquoWe are striving to become more
consistent to keep our audience engaged
We dont want to lose followersrdquo
Forget about numbers Sustained organic growth = Social Media Success ILFannual12 SRC
ldquohellip lack of knowledge of what to post besides announcements of events I would like our Facebook activity to be more interactive with the library staff posting interesting and creative text helliprdquo
ldquohellipcopyright infringement and legality of customer postscommentshelliprdquo
Generally you will not be found liable if someone NOT from your organization posts a public comment on your Facebook Wall
Three Prong Test
If you knowingly Share copyrighted or libelous material from another source you may be held liable
Thanks for the Legal Tip KLFLegal ILFannual12 SRC
In analyzing the availability of the immunity offered by this provision courts generally apply a three-prong test A defendant must satisfy each of the three prongs to gain the benefit of the immunity
1) The defendant must be a provider or user of an interactive computer serviceldquo
2) The cause of action asserted by the plaintiff must treat the defendant as the publisher or speaker of the harmful information at issue
3) The information must be provided by another information content provider ie
the defendant must not be the information content provider of the harmful information at issue
Section 230 of the Communications Decency Act
Three prong test -- Quoted from Wikipedia httpenwikipediaorgwikiSection_230_of_the_Communications_Decency_ActDefamatory_information
ldquoMy biggest concern is the
negativity that can sometimes occur
from nasty comments or
unhappy staffrdquo
httpwwwwashingtonpostcombusinesstechnologyantisec-claims-the-fbi-has-12-million-apple-device-ids2012090498868584-f68e-11e1-8b93-c4f4ab1c8d13_storyhtml
s u
c c
e s
sSuccess
Conversations are GREAT content ILFannual12 SRC
ldquoTwo Letters ndash PRrdquos
u c
c e
s s
Printed marketing materials make a great source for social media content ILFannual12 SRC
ldquohellip One of the main goals of any literary institution is the proliferation of information in all forms and social media allows us to bridge the gap between books and information in print and digitalhelliprdquo
ldquohellip The IT guy controls that and they dont want to have a lsquorun inrsquo with himrdquo
ldquohellipissues with the webpage hellip our patrons [can still check] Facebook hellip phones go down we send a tweethelliprdquo
ldquohellipprovide up-to-the-minute information when needed (closures because of weather etc)helliprdquo
Connect with news organizations ILFannual12 SRC
ldquohellipmore engagement from fanshellip If people just pick up a paper calendarhellip I dont know if they threw it away or are actually using it hellip create an event on Facebook and people can respond if they are planning on attendinghelliprdquo
ldquo ldquohellipour customers become ambassadors advocates and our word-of-mouth marketingrdquo
Ask library friends to spread the word and make it EASY to share ILFannual12 SRC
ldquohellip connect with library users in the digital realm hellipopening a line of communication to discover what they wanthelliprdquo
ASK open ended questions that strike an emotional chord or memory ILFannual12 SRC
wwwflickrcomphotoslibrary_mistress
Games Contests Trivia
Ann Arbor District Library httpplayaadlorg
httpwwwsldirectorycomlibsfresfhumorhtml
httpwwwdmozorgReferenceLibrariesLibrary_and_Information_ScienceLibrarianaHumor
httpwwwyoutubecomwatchv=CrE8X7bH7Ic httpwwwlibraryhumorcompathfinderhtml
Stark ReAlity CheckAmyStark
Thank YouKarma and Gratitude are underlying principles of SocialMedia Success
ILFannual12 SRC
httpcindyshanleywordpresscomtagreputation
The only defense against misinformation is flooding the space with truth ILFannual12 SRC
Very Few thought
social media fundraising
was most important
Standing Out Socially Making Your Public Library Shine on Facebook
and Other Social Media Sites
httpwwwcal-websorgfiles57527834pdf
httppinterestcomAmyStarkReality --- Research Board
Concernsc
o n
c e
r n s
ldquoAlmost EVERYTHING is blocked at school Staff has been told NOT to have any
contactfriends with any students on social mediardquo
I am in a high school library and most social media sites are blocked from our patrons Additionally our school board policy regarding any internet use is very outdated and prohibitive
My elementary school library does not have access to most they are blocked by our corporation
Not open by my school
As a school we are not encouraged to use these and these sites are actually blocked on our school network
Our campus President dislikes social media and we have not been able to convince her that we (the Library along with several other Academic and Student-related departments) need to use these resources for outreach and other legitimate school-related activities
School Library Resources
httpwwwusnewscomeducationblogshigh-school-notes20120514facebook-edutopia-collaborate-on-social-media-guide
httpwwwalaorgaaslguidelinesandstandardslearningstandardsgdoutline
httpedudemiccom201206school-social-media-policy
httpwwweschoolnewscom20120327developing-sound-social-media-policies-for-schools
How to Create Social Media Guidelines for Your School
httpwwwedutopiaorghow-to-create-social-media-guidelines-school
ldquoReturn for investment of staff timerdquo
ldquoNot enough time Not enough time Not enough time Im lsquoitrsquo for 1850 students amp 10 teachersrdquo
ldquoOnly a few staff members are involved in our social media I would like more
people to be involved At the same time if more people were involved I would have to worry more about organization guidelines permissions etc The nice part about only having a few people involved is that I
know them well and I can trust them to appropriately represent our organizational brandrdquo
Decentralization of Social Media Duties
Does NOT mean
Loss of control over brand
Total control over your brand message was lost with the
dawn of social media ILFannual12 SRC
ldquohellipfree speech issue not being viewed as limiting speech or
comments but keeping the
comments on trackhelliprdquo
ldquoWe are striving to become more
consistent to keep our audience engaged
We dont want to lose followersrdquo
Forget about numbers Sustained organic growth = Social Media Success ILFannual12 SRC
ldquohellip lack of knowledge of what to post besides announcements of events I would like our Facebook activity to be more interactive with the library staff posting interesting and creative text helliprdquo
ldquohellipcopyright infringement and legality of customer postscommentshelliprdquo
Generally you will not be found liable if someone NOT from your organization posts a public comment on your Facebook Wall
Three Prong Test
If you knowingly Share copyrighted or libelous material from another source you may be held liable
Thanks for the Legal Tip KLFLegal ILFannual12 SRC
In analyzing the availability of the immunity offered by this provision courts generally apply a three-prong test A defendant must satisfy each of the three prongs to gain the benefit of the immunity
1) The defendant must be a provider or user of an interactive computer serviceldquo
2) The cause of action asserted by the plaintiff must treat the defendant as the publisher or speaker of the harmful information at issue
3) The information must be provided by another information content provider ie
the defendant must not be the information content provider of the harmful information at issue
Section 230 of the Communications Decency Act
Three prong test -- Quoted from Wikipedia httpenwikipediaorgwikiSection_230_of_the_Communications_Decency_ActDefamatory_information
ldquoMy biggest concern is the
negativity that can sometimes occur
from nasty comments or
unhappy staffrdquo
httpwwwwashingtonpostcombusinesstechnologyantisec-claims-the-fbi-has-12-million-apple-device-ids2012090498868584-f68e-11e1-8b93-c4f4ab1c8d13_storyhtml
s u
c c
e s
sSuccess
Conversations are GREAT content ILFannual12 SRC
ldquoTwo Letters ndash PRrdquos
u c
c e
s s
Printed marketing materials make a great source for social media content ILFannual12 SRC
ldquohellip One of the main goals of any literary institution is the proliferation of information in all forms and social media allows us to bridge the gap between books and information in print and digitalhelliprdquo
ldquohellip The IT guy controls that and they dont want to have a lsquorun inrsquo with himrdquo
ldquohellipissues with the webpage hellip our patrons [can still check] Facebook hellip phones go down we send a tweethelliprdquo
ldquohellipprovide up-to-the-minute information when needed (closures because of weather etc)helliprdquo
Connect with news organizations ILFannual12 SRC
ldquohellipmore engagement from fanshellip If people just pick up a paper calendarhellip I dont know if they threw it away or are actually using it hellip create an event on Facebook and people can respond if they are planning on attendinghelliprdquo
ldquo ldquohellipour customers become ambassadors advocates and our word-of-mouth marketingrdquo
Ask library friends to spread the word and make it EASY to share ILFannual12 SRC
ldquohellip connect with library users in the digital realm hellipopening a line of communication to discover what they wanthelliprdquo
ASK open ended questions that strike an emotional chord or memory ILFannual12 SRC
wwwflickrcomphotoslibrary_mistress
Games Contests Trivia
Ann Arbor District Library httpplayaadlorg
httpwwwsldirectorycomlibsfresfhumorhtml
httpwwwdmozorgReferenceLibrariesLibrary_and_Information_ScienceLibrarianaHumor
httpwwwyoutubecomwatchv=CrE8X7bH7Ic httpwwwlibraryhumorcompathfinderhtml
Stark ReAlity CheckAmyStark
Thank YouKarma and Gratitude are underlying principles of SocialMedia Success
ILFannual12 SRC
Very Few thought
social media fundraising
was most important
Standing Out Socially Making Your Public Library Shine on Facebook
and Other Social Media Sites
httpwwwcal-websorgfiles57527834pdf
httppinterestcomAmyStarkReality --- Research Board
Concernsc
o n
c e
r n s
ldquoAlmost EVERYTHING is blocked at school Staff has been told NOT to have any
contactfriends with any students on social mediardquo
I am in a high school library and most social media sites are blocked from our patrons Additionally our school board policy regarding any internet use is very outdated and prohibitive
My elementary school library does not have access to most they are blocked by our corporation
Not open by my school
As a school we are not encouraged to use these and these sites are actually blocked on our school network
Our campus President dislikes social media and we have not been able to convince her that we (the Library along with several other Academic and Student-related departments) need to use these resources for outreach and other legitimate school-related activities
School Library Resources
httpwwwusnewscomeducationblogshigh-school-notes20120514facebook-edutopia-collaborate-on-social-media-guide
httpwwwalaorgaaslguidelinesandstandardslearningstandardsgdoutline
httpedudemiccom201206school-social-media-policy
httpwwweschoolnewscom20120327developing-sound-social-media-policies-for-schools
How to Create Social Media Guidelines for Your School
httpwwwedutopiaorghow-to-create-social-media-guidelines-school
ldquoReturn for investment of staff timerdquo
ldquoNot enough time Not enough time Not enough time Im lsquoitrsquo for 1850 students amp 10 teachersrdquo
ldquoOnly a few staff members are involved in our social media I would like more
people to be involved At the same time if more people were involved I would have to worry more about organization guidelines permissions etc The nice part about only having a few people involved is that I
know them well and I can trust them to appropriately represent our organizational brandrdquo
Decentralization of Social Media Duties
Does NOT mean
Loss of control over brand
Total control over your brand message was lost with the
dawn of social media ILFannual12 SRC
ldquohellipfree speech issue not being viewed as limiting speech or
comments but keeping the
comments on trackhelliprdquo
ldquoWe are striving to become more
consistent to keep our audience engaged
We dont want to lose followersrdquo
Forget about numbers Sustained organic growth = Social Media Success ILFannual12 SRC
ldquohellip lack of knowledge of what to post besides announcements of events I would like our Facebook activity to be more interactive with the library staff posting interesting and creative text helliprdquo
ldquohellipcopyright infringement and legality of customer postscommentshelliprdquo
Generally you will not be found liable if someone NOT from your organization posts a public comment on your Facebook Wall
Three Prong Test
If you knowingly Share copyrighted or libelous material from another source you may be held liable
Thanks for the Legal Tip KLFLegal ILFannual12 SRC
In analyzing the availability of the immunity offered by this provision courts generally apply a three-prong test A defendant must satisfy each of the three prongs to gain the benefit of the immunity
1) The defendant must be a provider or user of an interactive computer serviceldquo
2) The cause of action asserted by the plaintiff must treat the defendant as the publisher or speaker of the harmful information at issue
3) The information must be provided by another information content provider ie
the defendant must not be the information content provider of the harmful information at issue
Section 230 of the Communications Decency Act
Three prong test -- Quoted from Wikipedia httpenwikipediaorgwikiSection_230_of_the_Communications_Decency_ActDefamatory_information
ldquoMy biggest concern is the
negativity that can sometimes occur
from nasty comments or
unhappy staffrdquo
httpwwwwashingtonpostcombusinesstechnologyantisec-claims-the-fbi-has-12-million-apple-device-ids2012090498868584-f68e-11e1-8b93-c4f4ab1c8d13_storyhtml
s u
c c
e s
sSuccess
Conversations are GREAT content ILFannual12 SRC
ldquoTwo Letters ndash PRrdquos
u c
c e
s s
Printed marketing materials make a great source for social media content ILFannual12 SRC
ldquohellip One of the main goals of any literary institution is the proliferation of information in all forms and social media allows us to bridge the gap between books and information in print and digitalhelliprdquo
ldquohellip The IT guy controls that and they dont want to have a lsquorun inrsquo with himrdquo
ldquohellipissues with the webpage hellip our patrons [can still check] Facebook hellip phones go down we send a tweethelliprdquo
ldquohellipprovide up-to-the-minute information when needed (closures because of weather etc)helliprdquo
Connect with news organizations ILFannual12 SRC
ldquohellipmore engagement from fanshellip If people just pick up a paper calendarhellip I dont know if they threw it away or are actually using it hellip create an event on Facebook and people can respond if they are planning on attendinghelliprdquo
ldquo ldquohellipour customers become ambassadors advocates and our word-of-mouth marketingrdquo
Ask library friends to spread the word and make it EASY to share ILFannual12 SRC
ldquohellip connect with library users in the digital realm hellipopening a line of communication to discover what they wanthelliprdquo
ASK open ended questions that strike an emotional chord or memory ILFannual12 SRC
wwwflickrcomphotoslibrary_mistress
Games Contests Trivia
Ann Arbor District Library httpplayaadlorg
httpwwwsldirectorycomlibsfresfhumorhtml
httpwwwdmozorgReferenceLibrariesLibrary_and_Information_ScienceLibrarianaHumor
httpwwwyoutubecomwatchv=CrE8X7bH7Ic httpwwwlibraryhumorcompathfinderhtml
Stark ReAlity CheckAmyStark
Thank YouKarma and Gratitude are underlying principles of SocialMedia Success
ILFannual12 SRC
Standing Out Socially Making Your Public Library Shine on Facebook
and Other Social Media Sites
httpwwwcal-websorgfiles57527834pdf
httppinterestcomAmyStarkReality --- Research Board
Concernsc
o n
c e
r n s
ldquoAlmost EVERYTHING is blocked at school Staff has been told NOT to have any
contactfriends with any students on social mediardquo
I am in a high school library and most social media sites are blocked from our patrons Additionally our school board policy regarding any internet use is very outdated and prohibitive
My elementary school library does not have access to most they are blocked by our corporation
Not open by my school
As a school we are not encouraged to use these and these sites are actually blocked on our school network
Our campus President dislikes social media and we have not been able to convince her that we (the Library along with several other Academic and Student-related departments) need to use these resources for outreach and other legitimate school-related activities
School Library Resources
httpwwwusnewscomeducationblogshigh-school-notes20120514facebook-edutopia-collaborate-on-social-media-guide
httpwwwalaorgaaslguidelinesandstandardslearningstandardsgdoutline
httpedudemiccom201206school-social-media-policy
httpwwweschoolnewscom20120327developing-sound-social-media-policies-for-schools
How to Create Social Media Guidelines for Your School
httpwwwedutopiaorghow-to-create-social-media-guidelines-school
ldquoReturn for investment of staff timerdquo
ldquoNot enough time Not enough time Not enough time Im lsquoitrsquo for 1850 students amp 10 teachersrdquo
ldquoOnly a few staff members are involved in our social media I would like more
people to be involved At the same time if more people were involved I would have to worry more about organization guidelines permissions etc The nice part about only having a few people involved is that I
know them well and I can trust them to appropriately represent our organizational brandrdquo
Decentralization of Social Media Duties
Does NOT mean
Loss of control over brand
Total control over your brand message was lost with the
dawn of social media ILFannual12 SRC
ldquohellipfree speech issue not being viewed as limiting speech or
comments but keeping the
comments on trackhelliprdquo
ldquoWe are striving to become more
consistent to keep our audience engaged
We dont want to lose followersrdquo
Forget about numbers Sustained organic growth = Social Media Success ILFannual12 SRC
ldquohellip lack of knowledge of what to post besides announcements of events I would like our Facebook activity to be more interactive with the library staff posting interesting and creative text helliprdquo
ldquohellipcopyright infringement and legality of customer postscommentshelliprdquo
Generally you will not be found liable if someone NOT from your organization posts a public comment on your Facebook Wall
Three Prong Test
If you knowingly Share copyrighted or libelous material from another source you may be held liable
Thanks for the Legal Tip KLFLegal ILFannual12 SRC
In analyzing the availability of the immunity offered by this provision courts generally apply a three-prong test A defendant must satisfy each of the three prongs to gain the benefit of the immunity
1) The defendant must be a provider or user of an interactive computer serviceldquo
2) The cause of action asserted by the plaintiff must treat the defendant as the publisher or speaker of the harmful information at issue
3) The information must be provided by another information content provider ie
the defendant must not be the information content provider of the harmful information at issue
Section 230 of the Communications Decency Act
Three prong test -- Quoted from Wikipedia httpenwikipediaorgwikiSection_230_of_the_Communications_Decency_ActDefamatory_information
ldquoMy biggest concern is the
negativity that can sometimes occur
from nasty comments or
unhappy staffrdquo
httpwwwwashingtonpostcombusinesstechnologyantisec-claims-the-fbi-has-12-million-apple-device-ids2012090498868584-f68e-11e1-8b93-c4f4ab1c8d13_storyhtml
s u
c c
e s
sSuccess
Conversations are GREAT content ILFannual12 SRC
ldquoTwo Letters ndash PRrdquos
u c
c e
s s
Printed marketing materials make a great source for social media content ILFannual12 SRC
ldquohellip One of the main goals of any literary institution is the proliferation of information in all forms and social media allows us to bridge the gap between books and information in print and digitalhelliprdquo
ldquohellip The IT guy controls that and they dont want to have a lsquorun inrsquo with himrdquo
ldquohellipissues with the webpage hellip our patrons [can still check] Facebook hellip phones go down we send a tweethelliprdquo
ldquohellipprovide up-to-the-minute information when needed (closures because of weather etc)helliprdquo
Connect with news organizations ILFannual12 SRC
ldquohellipmore engagement from fanshellip If people just pick up a paper calendarhellip I dont know if they threw it away or are actually using it hellip create an event on Facebook and people can respond if they are planning on attendinghelliprdquo
ldquo ldquohellipour customers become ambassadors advocates and our word-of-mouth marketingrdquo
Ask library friends to spread the word and make it EASY to share ILFannual12 SRC
ldquohellip connect with library users in the digital realm hellipopening a line of communication to discover what they wanthelliprdquo
ASK open ended questions that strike an emotional chord or memory ILFannual12 SRC
wwwflickrcomphotoslibrary_mistress
Games Contests Trivia
Ann Arbor District Library httpplayaadlorg
httpwwwsldirectorycomlibsfresfhumorhtml
httpwwwdmozorgReferenceLibrariesLibrary_and_Information_ScienceLibrarianaHumor
httpwwwyoutubecomwatchv=CrE8X7bH7Ic httpwwwlibraryhumorcompathfinderhtml
Stark ReAlity CheckAmyStark
Thank YouKarma and Gratitude are underlying principles of SocialMedia Success
ILFannual12 SRC
Concernsc
o n
c e
r n s
ldquoAlmost EVERYTHING is blocked at school Staff has been told NOT to have any
contactfriends with any students on social mediardquo
I am in a high school library and most social media sites are blocked from our patrons Additionally our school board policy regarding any internet use is very outdated and prohibitive
My elementary school library does not have access to most they are blocked by our corporation
Not open by my school
As a school we are not encouraged to use these and these sites are actually blocked on our school network
Our campus President dislikes social media and we have not been able to convince her that we (the Library along with several other Academic and Student-related departments) need to use these resources for outreach and other legitimate school-related activities
School Library Resources
httpwwwusnewscomeducationblogshigh-school-notes20120514facebook-edutopia-collaborate-on-social-media-guide
httpwwwalaorgaaslguidelinesandstandardslearningstandardsgdoutline
httpedudemiccom201206school-social-media-policy
httpwwweschoolnewscom20120327developing-sound-social-media-policies-for-schools
How to Create Social Media Guidelines for Your School
httpwwwedutopiaorghow-to-create-social-media-guidelines-school
ldquoReturn for investment of staff timerdquo
ldquoNot enough time Not enough time Not enough time Im lsquoitrsquo for 1850 students amp 10 teachersrdquo
ldquoOnly a few staff members are involved in our social media I would like more
people to be involved At the same time if more people were involved I would have to worry more about organization guidelines permissions etc The nice part about only having a few people involved is that I
know them well and I can trust them to appropriately represent our organizational brandrdquo
Decentralization of Social Media Duties
Does NOT mean
Loss of control over brand
Total control over your brand message was lost with the
dawn of social media ILFannual12 SRC
ldquohellipfree speech issue not being viewed as limiting speech or
comments but keeping the
comments on trackhelliprdquo
ldquoWe are striving to become more
consistent to keep our audience engaged
We dont want to lose followersrdquo
Forget about numbers Sustained organic growth = Social Media Success ILFannual12 SRC
ldquohellip lack of knowledge of what to post besides announcements of events I would like our Facebook activity to be more interactive with the library staff posting interesting and creative text helliprdquo
ldquohellipcopyright infringement and legality of customer postscommentshelliprdquo
Generally you will not be found liable if someone NOT from your organization posts a public comment on your Facebook Wall
Three Prong Test
If you knowingly Share copyrighted or libelous material from another source you may be held liable
Thanks for the Legal Tip KLFLegal ILFannual12 SRC
In analyzing the availability of the immunity offered by this provision courts generally apply a three-prong test A defendant must satisfy each of the three prongs to gain the benefit of the immunity
1) The defendant must be a provider or user of an interactive computer serviceldquo
2) The cause of action asserted by the plaintiff must treat the defendant as the publisher or speaker of the harmful information at issue
3) The information must be provided by another information content provider ie
the defendant must not be the information content provider of the harmful information at issue
Section 230 of the Communications Decency Act
Three prong test -- Quoted from Wikipedia httpenwikipediaorgwikiSection_230_of_the_Communications_Decency_ActDefamatory_information
ldquoMy biggest concern is the
negativity that can sometimes occur
from nasty comments or
unhappy staffrdquo
httpwwwwashingtonpostcombusinesstechnologyantisec-claims-the-fbi-has-12-million-apple-device-ids2012090498868584-f68e-11e1-8b93-c4f4ab1c8d13_storyhtml
s u
c c
e s
sSuccess
Conversations are GREAT content ILFannual12 SRC
ldquoTwo Letters ndash PRrdquos
u c
c e
s s
Printed marketing materials make a great source for social media content ILFannual12 SRC
ldquohellip One of the main goals of any literary institution is the proliferation of information in all forms and social media allows us to bridge the gap between books and information in print and digitalhelliprdquo
ldquohellip The IT guy controls that and they dont want to have a lsquorun inrsquo with himrdquo
ldquohellipissues with the webpage hellip our patrons [can still check] Facebook hellip phones go down we send a tweethelliprdquo
ldquohellipprovide up-to-the-minute information when needed (closures because of weather etc)helliprdquo
Connect with news organizations ILFannual12 SRC
ldquohellipmore engagement from fanshellip If people just pick up a paper calendarhellip I dont know if they threw it away or are actually using it hellip create an event on Facebook and people can respond if they are planning on attendinghelliprdquo
ldquo ldquohellipour customers become ambassadors advocates and our word-of-mouth marketingrdquo
Ask library friends to spread the word and make it EASY to share ILFannual12 SRC
ldquohellip connect with library users in the digital realm hellipopening a line of communication to discover what they wanthelliprdquo
ASK open ended questions that strike an emotional chord or memory ILFannual12 SRC
wwwflickrcomphotoslibrary_mistress
Games Contests Trivia
Ann Arbor District Library httpplayaadlorg
httpwwwsldirectorycomlibsfresfhumorhtml
httpwwwdmozorgReferenceLibrariesLibrary_and_Information_ScienceLibrarianaHumor
httpwwwyoutubecomwatchv=CrE8X7bH7Ic httpwwwlibraryhumorcompathfinderhtml
Stark ReAlity CheckAmyStark
Thank YouKarma and Gratitude are underlying principles of SocialMedia Success
ILFannual12 SRC
ldquoAlmost EVERYTHING is blocked at school Staff has been told NOT to have any
contactfriends with any students on social mediardquo
I am in a high school library and most social media sites are blocked from our patrons Additionally our school board policy regarding any internet use is very outdated and prohibitive
My elementary school library does not have access to most they are blocked by our corporation
Not open by my school
As a school we are not encouraged to use these and these sites are actually blocked on our school network
Our campus President dislikes social media and we have not been able to convince her that we (the Library along with several other Academic and Student-related departments) need to use these resources for outreach and other legitimate school-related activities
School Library Resources
httpwwwusnewscomeducationblogshigh-school-notes20120514facebook-edutopia-collaborate-on-social-media-guide
httpwwwalaorgaaslguidelinesandstandardslearningstandardsgdoutline
httpedudemiccom201206school-social-media-policy
httpwwweschoolnewscom20120327developing-sound-social-media-policies-for-schools
How to Create Social Media Guidelines for Your School
httpwwwedutopiaorghow-to-create-social-media-guidelines-school
ldquoReturn for investment of staff timerdquo
ldquoNot enough time Not enough time Not enough time Im lsquoitrsquo for 1850 students amp 10 teachersrdquo
ldquoOnly a few staff members are involved in our social media I would like more
people to be involved At the same time if more people were involved I would have to worry more about organization guidelines permissions etc The nice part about only having a few people involved is that I
know them well and I can trust them to appropriately represent our organizational brandrdquo
Decentralization of Social Media Duties
Does NOT mean
Loss of control over brand
Total control over your brand message was lost with the
dawn of social media ILFannual12 SRC
ldquohellipfree speech issue not being viewed as limiting speech or
comments but keeping the
comments on trackhelliprdquo
ldquoWe are striving to become more
consistent to keep our audience engaged
We dont want to lose followersrdquo
Forget about numbers Sustained organic growth = Social Media Success ILFannual12 SRC
ldquohellip lack of knowledge of what to post besides announcements of events I would like our Facebook activity to be more interactive with the library staff posting interesting and creative text helliprdquo
ldquohellipcopyright infringement and legality of customer postscommentshelliprdquo
Generally you will not be found liable if someone NOT from your organization posts a public comment on your Facebook Wall
Three Prong Test
If you knowingly Share copyrighted or libelous material from another source you may be held liable
Thanks for the Legal Tip KLFLegal ILFannual12 SRC
In analyzing the availability of the immunity offered by this provision courts generally apply a three-prong test A defendant must satisfy each of the three prongs to gain the benefit of the immunity
1) The defendant must be a provider or user of an interactive computer serviceldquo
2) The cause of action asserted by the plaintiff must treat the defendant as the publisher or speaker of the harmful information at issue
3) The information must be provided by another information content provider ie
the defendant must not be the information content provider of the harmful information at issue
Section 230 of the Communications Decency Act
Three prong test -- Quoted from Wikipedia httpenwikipediaorgwikiSection_230_of_the_Communications_Decency_ActDefamatory_information
ldquoMy biggest concern is the
negativity that can sometimes occur
from nasty comments or
unhappy staffrdquo
httpwwwwashingtonpostcombusinesstechnologyantisec-claims-the-fbi-has-12-million-apple-device-ids2012090498868584-f68e-11e1-8b93-c4f4ab1c8d13_storyhtml
s u
c c
e s
sSuccess
Conversations are GREAT content ILFannual12 SRC
ldquoTwo Letters ndash PRrdquos
u c
c e
s s
Printed marketing materials make a great source for social media content ILFannual12 SRC
ldquohellip One of the main goals of any literary institution is the proliferation of information in all forms and social media allows us to bridge the gap between books and information in print and digitalhelliprdquo
ldquohellip The IT guy controls that and they dont want to have a lsquorun inrsquo with himrdquo
ldquohellipissues with the webpage hellip our patrons [can still check] Facebook hellip phones go down we send a tweethelliprdquo
ldquohellipprovide up-to-the-minute information when needed (closures because of weather etc)helliprdquo
Connect with news organizations ILFannual12 SRC
ldquohellipmore engagement from fanshellip If people just pick up a paper calendarhellip I dont know if they threw it away or are actually using it hellip create an event on Facebook and people can respond if they are planning on attendinghelliprdquo
ldquo ldquohellipour customers become ambassadors advocates and our word-of-mouth marketingrdquo
Ask library friends to spread the word and make it EASY to share ILFannual12 SRC
ldquohellip connect with library users in the digital realm hellipopening a line of communication to discover what they wanthelliprdquo
ASK open ended questions that strike an emotional chord or memory ILFannual12 SRC
wwwflickrcomphotoslibrary_mistress
Games Contests Trivia
Ann Arbor District Library httpplayaadlorg
httpwwwsldirectorycomlibsfresfhumorhtml
httpwwwdmozorgReferenceLibrariesLibrary_and_Information_ScienceLibrarianaHumor
httpwwwyoutubecomwatchv=CrE8X7bH7Ic httpwwwlibraryhumorcompathfinderhtml
Stark ReAlity CheckAmyStark
Thank YouKarma and Gratitude are underlying principles of SocialMedia Success
ILFannual12 SRC
School Library Resources
httpwwwusnewscomeducationblogshigh-school-notes20120514facebook-edutopia-collaborate-on-social-media-guide
httpwwwalaorgaaslguidelinesandstandardslearningstandardsgdoutline
httpedudemiccom201206school-social-media-policy
httpwwweschoolnewscom20120327developing-sound-social-media-policies-for-schools
How to Create Social Media Guidelines for Your School
httpwwwedutopiaorghow-to-create-social-media-guidelines-school
ldquoReturn for investment of staff timerdquo
ldquoNot enough time Not enough time Not enough time Im lsquoitrsquo for 1850 students amp 10 teachersrdquo
ldquoOnly a few staff members are involved in our social media I would like more
people to be involved At the same time if more people were involved I would have to worry more about organization guidelines permissions etc The nice part about only having a few people involved is that I
know them well and I can trust them to appropriately represent our organizational brandrdquo
Decentralization of Social Media Duties
Does NOT mean
Loss of control over brand
Total control over your brand message was lost with the
dawn of social media ILFannual12 SRC
ldquohellipfree speech issue not being viewed as limiting speech or
comments but keeping the
comments on trackhelliprdquo
ldquoWe are striving to become more
consistent to keep our audience engaged
We dont want to lose followersrdquo
Forget about numbers Sustained organic growth = Social Media Success ILFannual12 SRC
ldquohellip lack of knowledge of what to post besides announcements of events I would like our Facebook activity to be more interactive with the library staff posting interesting and creative text helliprdquo
ldquohellipcopyright infringement and legality of customer postscommentshelliprdquo
Generally you will not be found liable if someone NOT from your organization posts a public comment on your Facebook Wall
Three Prong Test
If you knowingly Share copyrighted or libelous material from another source you may be held liable
Thanks for the Legal Tip KLFLegal ILFannual12 SRC
In analyzing the availability of the immunity offered by this provision courts generally apply a three-prong test A defendant must satisfy each of the three prongs to gain the benefit of the immunity
1) The defendant must be a provider or user of an interactive computer serviceldquo
2) The cause of action asserted by the plaintiff must treat the defendant as the publisher or speaker of the harmful information at issue
3) The information must be provided by another information content provider ie
the defendant must not be the information content provider of the harmful information at issue
Section 230 of the Communications Decency Act
Three prong test -- Quoted from Wikipedia httpenwikipediaorgwikiSection_230_of_the_Communications_Decency_ActDefamatory_information
ldquoMy biggest concern is the
negativity that can sometimes occur
from nasty comments or
unhappy staffrdquo
httpwwwwashingtonpostcombusinesstechnologyantisec-claims-the-fbi-has-12-million-apple-device-ids2012090498868584-f68e-11e1-8b93-c4f4ab1c8d13_storyhtml
s u
c c
e s
sSuccess
Conversations are GREAT content ILFannual12 SRC
ldquoTwo Letters ndash PRrdquos
u c
c e
s s
Printed marketing materials make a great source for social media content ILFannual12 SRC
ldquohellip One of the main goals of any literary institution is the proliferation of information in all forms and social media allows us to bridge the gap between books and information in print and digitalhelliprdquo
ldquohellip The IT guy controls that and they dont want to have a lsquorun inrsquo with himrdquo
ldquohellipissues with the webpage hellip our patrons [can still check] Facebook hellip phones go down we send a tweethelliprdquo
ldquohellipprovide up-to-the-minute information when needed (closures because of weather etc)helliprdquo
Connect with news organizations ILFannual12 SRC
ldquohellipmore engagement from fanshellip If people just pick up a paper calendarhellip I dont know if they threw it away or are actually using it hellip create an event on Facebook and people can respond if they are planning on attendinghelliprdquo
ldquo ldquohellipour customers become ambassadors advocates and our word-of-mouth marketingrdquo
Ask library friends to spread the word and make it EASY to share ILFannual12 SRC
ldquohellip connect with library users in the digital realm hellipopening a line of communication to discover what they wanthelliprdquo
ASK open ended questions that strike an emotional chord or memory ILFannual12 SRC
wwwflickrcomphotoslibrary_mistress
Games Contests Trivia
Ann Arbor District Library httpplayaadlorg
httpwwwsldirectorycomlibsfresfhumorhtml
httpwwwdmozorgReferenceLibrariesLibrary_and_Information_ScienceLibrarianaHumor
httpwwwyoutubecomwatchv=CrE8X7bH7Ic httpwwwlibraryhumorcompathfinderhtml
Stark ReAlity CheckAmyStark
Thank YouKarma and Gratitude are underlying principles of SocialMedia Success
ILFannual12 SRC
ldquoReturn for investment of staff timerdquo
ldquoNot enough time Not enough time Not enough time Im lsquoitrsquo for 1850 students amp 10 teachersrdquo
ldquoOnly a few staff members are involved in our social media I would like more
people to be involved At the same time if more people were involved I would have to worry more about organization guidelines permissions etc The nice part about only having a few people involved is that I
know them well and I can trust them to appropriately represent our organizational brandrdquo
Decentralization of Social Media Duties
Does NOT mean
Loss of control over brand
Total control over your brand message was lost with the
dawn of social media ILFannual12 SRC
ldquohellipfree speech issue not being viewed as limiting speech or
comments but keeping the
comments on trackhelliprdquo
ldquoWe are striving to become more
consistent to keep our audience engaged
We dont want to lose followersrdquo
Forget about numbers Sustained organic growth = Social Media Success ILFannual12 SRC
ldquohellip lack of knowledge of what to post besides announcements of events I would like our Facebook activity to be more interactive with the library staff posting interesting and creative text helliprdquo
ldquohellipcopyright infringement and legality of customer postscommentshelliprdquo
Generally you will not be found liable if someone NOT from your organization posts a public comment on your Facebook Wall
Three Prong Test
If you knowingly Share copyrighted or libelous material from another source you may be held liable
Thanks for the Legal Tip KLFLegal ILFannual12 SRC
In analyzing the availability of the immunity offered by this provision courts generally apply a three-prong test A defendant must satisfy each of the three prongs to gain the benefit of the immunity
1) The defendant must be a provider or user of an interactive computer serviceldquo
2) The cause of action asserted by the plaintiff must treat the defendant as the publisher or speaker of the harmful information at issue
3) The information must be provided by another information content provider ie
the defendant must not be the information content provider of the harmful information at issue
Section 230 of the Communications Decency Act
Three prong test -- Quoted from Wikipedia httpenwikipediaorgwikiSection_230_of_the_Communications_Decency_ActDefamatory_information
ldquoMy biggest concern is the
negativity that can sometimes occur
from nasty comments or
unhappy staffrdquo
httpwwwwashingtonpostcombusinesstechnologyantisec-claims-the-fbi-has-12-million-apple-device-ids2012090498868584-f68e-11e1-8b93-c4f4ab1c8d13_storyhtml
s u
c c
e s
sSuccess
Conversations are GREAT content ILFannual12 SRC
ldquoTwo Letters ndash PRrdquos
u c
c e
s s
Printed marketing materials make a great source for social media content ILFannual12 SRC
ldquohellip One of the main goals of any literary institution is the proliferation of information in all forms and social media allows us to bridge the gap between books and information in print and digitalhelliprdquo
ldquohellip The IT guy controls that and they dont want to have a lsquorun inrsquo with himrdquo
ldquohellipissues with the webpage hellip our patrons [can still check] Facebook hellip phones go down we send a tweethelliprdquo
ldquohellipprovide up-to-the-minute information when needed (closures because of weather etc)helliprdquo
Connect with news organizations ILFannual12 SRC
ldquohellipmore engagement from fanshellip If people just pick up a paper calendarhellip I dont know if they threw it away or are actually using it hellip create an event on Facebook and people can respond if they are planning on attendinghelliprdquo
ldquo ldquohellipour customers become ambassadors advocates and our word-of-mouth marketingrdquo
Ask library friends to spread the word and make it EASY to share ILFannual12 SRC
ldquohellip connect with library users in the digital realm hellipopening a line of communication to discover what they wanthelliprdquo
ASK open ended questions that strike an emotional chord or memory ILFannual12 SRC
wwwflickrcomphotoslibrary_mistress
Games Contests Trivia
Ann Arbor District Library httpplayaadlorg
httpwwwsldirectorycomlibsfresfhumorhtml
httpwwwdmozorgReferenceLibrariesLibrary_and_Information_ScienceLibrarianaHumor
httpwwwyoutubecomwatchv=CrE8X7bH7Ic httpwwwlibraryhumorcompathfinderhtml
Stark ReAlity CheckAmyStark
Thank YouKarma and Gratitude are underlying principles of SocialMedia Success
ILFannual12 SRC
ldquoNot enough time Not enough time Not enough time Im lsquoitrsquo for 1850 students amp 10 teachersrdquo
ldquoOnly a few staff members are involved in our social media I would like more
people to be involved At the same time if more people were involved I would have to worry more about organization guidelines permissions etc The nice part about only having a few people involved is that I
know them well and I can trust them to appropriately represent our organizational brandrdquo
Decentralization of Social Media Duties
Does NOT mean
Loss of control over brand
Total control over your brand message was lost with the
dawn of social media ILFannual12 SRC
ldquohellipfree speech issue not being viewed as limiting speech or
comments but keeping the
comments on trackhelliprdquo
ldquoWe are striving to become more
consistent to keep our audience engaged
We dont want to lose followersrdquo
Forget about numbers Sustained organic growth = Social Media Success ILFannual12 SRC
ldquohellip lack of knowledge of what to post besides announcements of events I would like our Facebook activity to be more interactive with the library staff posting interesting and creative text helliprdquo
ldquohellipcopyright infringement and legality of customer postscommentshelliprdquo
Generally you will not be found liable if someone NOT from your organization posts a public comment on your Facebook Wall
Three Prong Test
If you knowingly Share copyrighted or libelous material from another source you may be held liable
Thanks for the Legal Tip KLFLegal ILFannual12 SRC
In analyzing the availability of the immunity offered by this provision courts generally apply a three-prong test A defendant must satisfy each of the three prongs to gain the benefit of the immunity
1) The defendant must be a provider or user of an interactive computer serviceldquo
2) The cause of action asserted by the plaintiff must treat the defendant as the publisher or speaker of the harmful information at issue
3) The information must be provided by another information content provider ie
the defendant must not be the information content provider of the harmful information at issue
Section 230 of the Communications Decency Act
Three prong test -- Quoted from Wikipedia httpenwikipediaorgwikiSection_230_of_the_Communications_Decency_ActDefamatory_information
ldquoMy biggest concern is the
negativity that can sometimes occur
from nasty comments or
unhappy staffrdquo
httpwwwwashingtonpostcombusinesstechnologyantisec-claims-the-fbi-has-12-million-apple-device-ids2012090498868584-f68e-11e1-8b93-c4f4ab1c8d13_storyhtml
s u
c c
e s
sSuccess
Conversations are GREAT content ILFannual12 SRC
ldquoTwo Letters ndash PRrdquos
u c
c e
s s
Printed marketing materials make a great source for social media content ILFannual12 SRC
ldquohellip One of the main goals of any literary institution is the proliferation of information in all forms and social media allows us to bridge the gap between books and information in print and digitalhelliprdquo
ldquohellip The IT guy controls that and they dont want to have a lsquorun inrsquo with himrdquo
ldquohellipissues with the webpage hellip our patrons [can still check] Facebook hellip phones go down we send a tweethelliprdquo
ldquohellipprovide up-to-the-minute information when needed (closures because of weather etc)helliprdquo
Connect with news organizations ILFannual12 SRC
ldquohellipmore engagement from fanshellip If people just pick up a paper calendarhellip I dont know if they threw it away or are actually using it hellip create an event on Facebook and people can respond if they are planning on attendinghelliprdquo
ldquo ldquohellipour customers become ambassadors advocates and our word-of-mouth marketingrdquo
Ask library friends to spread the word and make it EASY to share ILFannual12 SRC
ldquohellip connect with library users in the digital realm hellipopening a line of communication to discover what they wanthelliprdquo
ASK open ended questions that strike an emotional chord or memory ILFannual12 SRC
wwwflickrcomphotoslibrary_mistress
Games Contests Trivia
Ann Arbor District Library httpplayaadlorg
httpwwwsldirectorycomlibsfresfhumorhtml
httpwwwdmozorgReferenceLibrariesLibrary_and_Information_ScienceLibrarianaHumor
httpwwwyoutubecomwatchv=CrE8X7bH7Ic httpwwwlibraryhumorcompathfinderhtml
Stark ReAlity CheckAmyStark
Thank YouKarma and Gratitude are underlying principles of SocialMedia Success
ILFannual12 SRC
ldquoOnly a few staff members are involved in our social media I would like more
people to be involved At the same time if more people were involved I would have to worry more about organization guidelines permissions etc The nice part about only having a few people involved is that I
know them well and I can trust them to appropriately represent our organizational brandrdquo
Decentralization of Social Media Duties
Does NOT mean
Loss of control over brand
Total control over your brand message was lost with the
dawn of social media ILFannual12 SRC
ldquohellipfree speech issue not being viewed as limiting speech or
comments but keeping the
comments on trackhelliprdquo
ldquoWe are striving to become more
consistent to keep our audience engaged
We dont want to lose followersrdquo
Forget about numbers Sustained organic growth = Social Media Success ILFannual12 SRC
ldquohellip lack of knowledge of what to post besides announcements of events I would like our Facebook activity to be more interactive with the library staff posting interesting and creative text helliprdquo
ldquohellipcopyright infringement and legality of customer postscommentshelliprdquo
Generally you will not be found liable if someone NOT from your organization posts a public comment on your Facebook Wall
Three Prong Test
If you knowingly Share copyrighted or libelous material from another source you may be held liable
Thanks for the Legal Tip KLFLegal ILFannual12 SRC
In analyzing the availability of the immunity offered by this provision courts generally apply a three-prong test A defendant must satisfy each of the three prongs to gain the benefit of the immunity
1) The defendant must be a provider or user of an interactive computer serviceldquo
2) The cause of action asserted by the plaintiff must treat the defendant as the publisher or speaker of the harmful information at issue
3) The information must be provided by another information content provider ie
the defendant must not be the information content provider of the harmful information at issue
Section 230 of the Communications Decency Act
Three prong test -- Quoted from Wikipedia httpenwikipediaorgwikiSection_230_of_the_Communications_Decency_ActDefamatory_information
ldquoMy biggest concern is the
negativity that can sometimes occur
from nasty comments or
unhappy staffrdquo
httpwwwwashingtonpostcombusinesstechnologyantisec-claims-the-fbi-has-12-million-apple-device-ids2012090498868584-f68e-11e1-8b93-c4f4ab1c8d13_storyhtml
s u
c c
e s
sSuccess
Conversations are GREAT content ILFannual12 SRC
ldquoTwo Letters ndash PRrdquos
u c
c e
s s
Printed marketing materials make a great source for social media content ILFannual12 SRC
ldquohellip One of the main goals of any literary institution is the proliferation of information in all forms and social media allows us to bridge the gap between books and information in print and digitalhelliprdquo
ldquohellip The IT guy controls that and they dont want to have a lsquorun inrsquo with himrdquo
ldquohellipissues with the webpage hellip our patrons [can still check] Facebook hellip phones go down we send a tweethelliprdquo
ldquohellipprovide up-to-the-minute information when needed (closures because of weather etc)helliprdquo
Connect with news organizations ILFannual12 SRC
ldquohellipmore engagement from fanshellip If people just pick up a paper calendarhellip I dont know if they threw it away or are actually using it hellip create an event on Facebook and people can respond if they are planning on attendinghelliprdquo
ldquo ldquohellipour customers become ambassadors advocates and our word-of-mouth marketingrdquo
Ask library friends to spread the word and make it EASY to share ILFannual12 SRC
ldquohellip connect with library users in the digital realm hellipopening a line of communication to discover what they wanthelliprdquo
ASK open ended questions that strike an emotional chord or memory ILFannual12 SRC
wwwflickrcomphotoslibrary_mistress
Games Contests Trivia
Ann Arbor District Library httpplayaadlorg
httpwwwsldirectorycomlibsfresfhumorhtml
httpwwwdmozorgReferenceLibrariesLibrary_and_Information_ScienceLibrarianaHumor
httpwwwyoutubecomwatchv=CrE8X7bH7Ic httpwwwlibraryhumorcompathfinderhtml
Stark ReAlity CheckAmyStark
Thank YouKarma and Gratitude are underlying principles of SocialMedia Success
ILFannual12 SRC
Decentralization of Social Media Duties
Does NOT mean
Loss of control over brand
Total control over your brand message was lost with the
dawn of social media ILFannual12 SRC
ldquohellipfree speech issue not being viewed as limiting speech or
comments but keeping the
comments on trackhelliprdquo
ldquoWe are striving to become more
consistent to keep our audience engaged
We dont want to lose followersrdquo
Forget about numbers Sustained organic growth = Social Media Success ILFannual12 SRC
ldquohellip lack of knowledge of what to post besides announcements of events I would like our Facebook activity to be more interactive with the library staff posting interesting and creative text helliprdquo
ldquohellipcopyright infringement and legality of customer postscommentshelliprdquo
Generally you will not be found liable if someone NOT from your organization posts a public comment on your Facebook Wall
Three Prong Test
If you knowingly Share copyrighted or libelous material from another source you may be held liable
Thanks for the Legal Tip KLFLegal ILFannual12 SRC
In analyzing the availability of the immunity offered by this provision courts generally apply a three-prong test A defendant must satisfy each of the three prongs to gain the benefit of the immunity
1) The defendant must be a provider or user of an interactive computer serviceldquo
2) The cause of action asserted by the plaintiff must treat the defendant as the publisher or speaker of the harmful information at issue
3) The information must be provided by another information content provider ie
the defendant must not be the information content provider of the harmful information at issue
Section 230 of the Communications Decency Act
Three prong test -- Quoted from Wikipedia httpenwikipediaorgwikiSection_230_of_the_Communications_Decency_ActDefamatory_information
ldquoMy biggest concern is the
negativity that can sometimes occur
from nasty comments or
unhappy staffrdquo
httpwwwwashingtonpostcombusinesstechnologyantisec-claims-the-fbi-has-12-million-apple-device-ids2012090498868584-f68e-11e1-8b93-c4f4ab1c8d13_storyhtml
s u
c c
e s
sSuccess
Conversations are GREAT content ILFannual12 SRC
ldquoTwo Letters ndash PRrdquos
u c
c e
s s
Printed marketing materials make a great source for social media content ILFannual12 SRC
ldquohellip One of the main goals of any literary institution is the proliferation of information in all forms and social media allows us to bridge the gap between books and information in print and digitalhelliprdquo
ldquohellip The IT guy controls that and they dont want to have a lsquorun inrsquo with himrdquo
ldquohellipissues with the webpage hellip our patrons [can still check] Facebook hellip phones go down we send a tweethelliprdquo
ldquohellipprovide up-to-the-minute information when needed (closures because of weather etc)helliprdquo
Connect with news organizations ILFannual12 SRC
ldquohellipmore engagement from fanshellip If people just pick up a paper calendarhellip I dont know if they threw it away or are actually using it hellip create an event on Facebook and people can respond if they are planning on attendinghelliprdquo
ldquo ldquohellipour customers become ambassadors advocates and our word-of-mouth marketingrdquo
Ask library friends to spread the word and make it EASY to share ILFannual12 SRC
ldquohellip connect with library users in the digital realm hellipopening a line of communication to discover what they wanthelliprdquo
ASK open ended questions that strike an emotional chord or memory ILFannual12 SRC
wwwflickrcomphotoslibrary_mistress
Games Contests Trivia
Ann Arbor District Library httpplayaadlorg
httpwwwsldirectorycomlibsfresfhumorhtml
httpwwwdmozorgReferenceLibrariesLibrary_and_Information_ScienceLibrarianaHumor
httpwwwyoutubecomwatchv=CrE8X7bH7Ic httpwwwlibraryhumorcompathfinderhtml
Stark ReAlity CheckAmyStark
Thank YouKarma and Gratitude are underlying principles of SocialMedia Success
ILFannual12 SRC
ldquohellipfree speech issue not being viewed as limiting speech or
comments but keeping the
comments on trackhelliprdquo
ldquoWe are striving to become more
consistent to keep our audience engaged
We dont want to lose followersrdquo
Forget about numbers Sustained organic growth = Social Media Success ILFannual12 SRC
ldquohellip lack of knowledge of what to post besides announcements of events I would like our Facebook activity to be more interactive with the library staff posting interesting and creative text helliprdquo
ldquohellipcopyright infringement and legality of customer postscommentshelliprdquo
Generally you will not be found liable if someone NOT from your organization posts a public comment on your Facebook Wall
Three Prong Test
If you knowingly Share copyrighted or libelous material from another source you may be held liable
Thanks for the Legal Tip KLFLegal ILFannual12 SRC
In analyzing the availability of the immunity offered by this provision courts generally apply a three-prong test A defendant must satisfy each of the three prongs to gain the benefit of the immunity
1) The defendant must be a provider or user of an interactive computer serviceldquo
2) The cause of action asserted by the plaintiff must treat the defendant as the publisher or speaker of the harmful information at issue
3) The information must be provided by another information content provider ie
the defendant must not be the information content provider of the harmful information at issue
Section 230 of the Communications Decency Act
Three prong test -- Quoted from Wikipedia httpenwikipediaorgwikiSection_230_of_the_Communications_Decency_ActDefamatory_information
ldquoMy biggest concern is the
negativity that can sometimes occur
from nasty comments or
unhappy staffrdquo
httpwwwwashingtonpostcombusinesstechnologyantisec-claims-the-fbi-has-12-million-apple-device-ids2012090498868584-f68e-11e1-8b93-c4f4ab1c8d13_storyhtml
s u
c c
e s
sSuccess
Conversations are GREAT content ILFannual12 SRC
ldquoTwo Letters ndash PRrdquos
u c
c e
s s
Printed marketing materials make a great source for social media content ILFannual12 SRC
ldquohellip One of the main goals of any literary institution is the proliferation of information in all forms and social media allows us to bridge the gap between books and information in print and digitalhelliprdquo
ldquohellip The IT guy controls that and they dont want to have a lsquorun inrsquo with himrdquo
ldquohellipissues with the webpage hellip our patrons [can still check] Facebook hellip phones go down we send a tweethelliprdquo
ldquohellipprovide up-to-the-minute information when needed (closures because of weather etc)helliprdquo
Connect with news organizations ILFannual12 SRC
ldquohellipmore engagement from fanshellip If people just pick up a paper calendarhellip I dont know if they threw it away or are actually using it hellip create an event on Facebook and people can respond if they are planning on attendinghelliprdquo
ldquo ldquohellipour customers become ambassadors advocates and our word-of-mouth marketingrdquo
Ask library friends to spread the word and make it EASY to share ILFannual12 SRC
ldquohellip connect with library users in the digital realm hellipopening a line of communication to discover what they wanthelliprdquo
ASK open ended questions that strike an emotional chord or memory ILFannual12 SRC
wwwflickrcomphotoslibrary_mistress
Games Contests Trivia
Ann Arbor District Library httpplayaadlorg
httpwwwsldirectorycomlibsfresfhumorhtml
httpwwwdmozorgReferenceLibrariesLibrary_and_Information_ScienceLibrarianaHumor
httpwwwyoutubecomwatchv=CrE8X7bH7Ic httpwwwlibraryhumorcompathfinderhtml
Stark ReAlity CheckAmyStark
Thank YouKarma and Gratitude are underlying principles of SocialMedia Success
ILFannual12 SRC
ldquoWe are striving to become more
consistent to keep our audience engaged
We dont want to lose followersrdquo
Forget about numbers Sustained organic growth = Social Media Success ILFannual12 SRC
ldquohellip lack of knowledge of what to post besides announcements of events I would like our Facebook activity to be more interactive with the library staff posting interesting and creative text helliprdquo
ldquohellipcopyright infringement and legality of customer postscommentshelliprdquo
Generally you will not be found liable if someone NOT from your organization posts a public comment on your Facebook Wall
Three Prong Test
If you knowingly Share copyrighted or libelous material from another source you may be held liable
Thanks for the Legal Tip KLFLegal ILFannual12 SRC
In analyzing the availability of the immunity offered by this provision courts generally apply a three-prong test A defendant must satisfy each of the three prongs to gain the benefit of the immunity
1) The defendant must be a provider or user of an interactive computer serviceldquo
2) The cause of action asserted by the plaintiff must treat the defendant as the publisher or speaker of the harmful information at issue
3) The information must be provided by another information content provider ie
the defendant must not be the information content provider of the harmful information at issue
Section 230 of the Communications Decency Act
Three prong test -- Quoted from Wikipedia httpenwikipediaorgwikiSection_230_of_the_Communications_Decency_ActDefamatory_information
ldquoMy biggest concern is the
negativity that can sometimes occur
from nasty comments or
unhappy staffrdquo
httpwwwwashingtonpostcombusinesstechnologyantisec-claims-the-fbi-has-12-million-apple-device-ids2012090498868584-f68e-11e1-8b93-c4f4ab1c8d13_storyhtml
s u
c c
e s
sSuccess
Conversations are GREAT content ILFannual12 SRC
ldquoTwo Letters ndash PRrdquos
u c
c e
s s
Printed marketing materials make a great source for social media content ILFannual12 SRC
ldquohellip One of the main goals of any literary institution is the proliferation of information in all forms and social media allows us to bridge the gap between books and information in print and digitalhelliprdquo
ldquohellip The IT guy controls that and they dont want to have a lsquorun inrsquo with himrdquo
ldquohellipissues with the webpage hellip our patrons [can still check] Facebook hellip phones go down we send a tweethelliprdquo
ldquohellipprovide up-to-the-minute information when needed (closures because of weather etc)helliprdquo
Connect with news organizations ILFannual12 SRC
ldquohellipmore engagement from fanshellip If people just pick up a paper calendarhellip I dont know if they threw it away or are actually using it hellip create an event on Facebook and people can respond if they are planning on attendinghelliprdquo
ldquo ldquohellipour customers become ambassadors advocates and our word-of-mouth marketingrdquo
Ask library friends to spread the word and make it EASY to share ILFannual12 SRC
ldquohellip connect with library users in the digital realm hellipopening a line of communication to discover what they wanthelliprdquo
ASK open ended questions that strike an emotional chord or memory ILFannual12 SRC
wwwflickrcomphotoslibrary_mistress
Games Contests Trivia
Ann Arbor District Library httpplayaadlorg
httpwwwsldirectorycomlibsfresfhumorhtml
httpwwwdmozorgReferenceLibrariesLibrary_and_Information_ScienceLibrarianaHumor
httpwwwyoutubecomwatchv=CrE8X7bH7Ic httpwwwlibraryhumorcompathfinderhtml
Stark ReAlity CheckAmyStark
Thank YouKarma and Gratitude are underlying principles of SocialMedia Success
ILFannual12 SRC
ldquohellip lack of knowledge of what to post besides announcements of events I would like our Facebook activity to be more interactive with the library staff posting interesting and creative text helliprdquo
ldquohellipcopyright infringement and legality of customer postscommentshelliprdquo
Generally you will not be found liable if someone NOT from your organization posts a public comment on your Facebook Wall
Three Prong Test
If you knowingly Share copyrighted or libelous material from another source you may be held liable
Thanks for the Legal Tip KLFLegal ILFannual12 SRC
In analyzing the availability of the immunity offered by this provision courts generally apply a three-prong test A defendant must satisfy each of the three prongs to gain the benefit of the immunity
1) The defendant must be a provider or user of an interactive computer serviceldquo
2) The cause of action asserted by the plaintiff must treat the defendant as the publisher or speaker of the harmful information at issue
3) The information must be provided by another information content provider ie
the defendant must not be the information content provider of the harmful information at issue
Section 230 of the Communications Decency Act
Three prong test -- Quoted from Wikipedia httpenwikipediaorgwikiSection_230_of_the_Communications_Decency_ActDefamatory_information
ldquoMy biggest concern is the
negativity that can sometimes occur
from nasty comments or
unhappy staffrdquo
httpwwwwashingtonpostcombusinesstechnologyantisec-claims-the-fbi-has-12-million-apple-device-ids2012090498868584-f68e-11e1-8b93-c4f4ab1c8d13_storyhtml
s u
c c
e s
sSuccess
Conversations are GREAT content ILFannual12 SRC
ldquoTwo Letters ndash PRrdquos
u c
c e
s s
Printed marketing materials make a great source for social media content ILFannual12 SRC
ldquohellip One of the main goals of any literary institution is the proliferation of information in all forms and social media allows us to bridge the gap between books and information in print and digitalhelliprdquo
ldquohellip The IT guy controls that and they dont want to have a lsquorun inrsquo with himrdquo
ldquohellipissues with the webpage hellip our patrons [can still check] Facebook hellip phones go down we send a tweethelliprdquo
ldquohellipprovide up-to-the-minute information when needed (closures because of weather etc)helliprdquo
Connect with news organizations ILFannual12 SRC
ldquohellipmore engagement from fanshellip If people just pick up a paper calendarhellip I dont know if they threw it away or are actually using it hellip create an event on Facebook and people can respond if they are planning on attendinghelliprdquo
ldquo ldquohellipour customers become ambassadors advocates and our word-of-mouth marketingrdquo
Ask library friends to spread the word and make it EASY to share ILFannual12 SRC
ldquohellip connect with library users in the digital realm hellipopening a line of communication to discover what they wanthelliprdquo
ASK open ended questions that strike an emotional chord or memory ILFannual12 SRC
wwwflickrcomphotoslibrary_mistress
Games Contests Trivia
Ann Arbor District Library httpplayaadlorg
httpwwwsldirectorycomlibsfresfhumorhtml
httpwwwdmozorgReferenceLibrariesLibrary_and_Information_ScienceLibrarianaHumor
httpwwwyoutubecomwatchv=CrE8X7bH7Ic httpwwwlibraryhumorcompathfinderhtml
Stark ReAlity CheckAmyStark
Thank YouKarma and Gratitude are underlying principles of SocialMedia Success
ILFannual12 SRC
ldquohellipcopyright infringement and legality of customer postscommentshelliprdquo
Generally you will not be found liable if someone NOT from your organization posts a public comment on your Facebook Wall
Three Prong Test
If you knowingly Share copyrighted or libelous material from another source you may be held liable
Thanks for the Legal Tip KLFLegal ILFannual12 SRC
In analyzing the availability of the immunity offered by this provision courts generally apply a three-prong test A defendant must satisfy each of the three prongs to gain the benefit of the immunity
1) The defendant must be a provider or user of an interactive computer serviceldquo
2) The cause of action asserted by the plaintiff must treat the defendant as the publisher or speaker of the harmful information at issue
3) The information must be provided by another information content provider ie
the defendant must not be the information content provider of the harmful information at issue
Section 230 of the Communications Decency Act
Three prong test -- Quoted from Wikipedia httpenwikipediaorgwikiSection_230_of_the_Communications_Decency_ActDefamatory_information
ldquoMy biggest concern is the
negativity that can sometimes occur
from nasty comments or
unhappy staffrdquo
httpwwwwashingtonpostcombusinesstechnologyantisec-claims-the-fbi-has-12-million-apple-device-ids2012090498868584-f68e-11e1-8b93-c4f4ab1c8d13_storyhtml
s u
c c
e s
sSuccess
Conversations are GREAT content ILFannual12 SRC
ldquoTwo Letters ndash PRrdquos
u c
c e
s s
Printed marketing materials make a great source for social media content ILFannual12 SRC
ldquohellip One of the main goals of any literary institution is the proliferation of information in all forms and social media allows us to bridge the gap between books and information in print and digitalhelliprdquo
ldquohellip The IT guy controls that and they dont want to have a lsquorun inrsquo with himrdquo
ldquohellipissues with the webpage hellip our patrons [can still check] Facebook hellip phones go down we send a tweethelliprdquo
ldquohellipprovide up-to-the-minute information when needed (closures because of weather etc)helliprdquo
Connect with news organizations ILFannual12 SRC
ldquohellipmore engagement from fanshellip If people just pick up a paper calendarhellip I dont know if they threw it away or are actually using it hellip create an event on Facebook and people can respond if they are planning on attendinghelliprdquo
ldquo ldquohellipour customers become ambassadors advocates and our word-of-mouth marketingrdquo
Ask library friends to spread the word and make it EASY to share ILFannual12 SRC
ldquohellip connect with library users in the digital realm hellipopening a line of communication to discover what they wanthelliprdquo
ASK open ended questions that strike an emotional chord or memory ILFannual12 SRC
wwwflickrcomphotoslibrary_mistress
Games Contests Trivia
Ann Arbor District Library httpplayaadlorg
httpwwwsldirectorycomlibsfresfhumorhtml
httpwwwdmozorgReferenceLibrariesLibrary_and_Information_ScienceLibrarianaHumor
httpwwwyoutubecomwatchv=CrE8X7bH7Ic httpwwwlibraryhumorcompathfinderhtml
Stark ReAlity CheckAmyStark
Thank YouKarma and Gratitude are underlying principles of SocialMedia Success
ILFannual12 SRC
In analyzing the availability of the immunity offered by this provision courts generally apply a three-prong test A defendant must satisfy each of the three prongs to gain the benefit of the immunity
1) The defendant must be a provider or user of an interactive computer serviceldquo
2) The cause of action asserted by the plaintiff must treat the defendant as the publisher or speaker of the harmful information at issue
3) The information must be provided by another information content provider ie
the defendant must not be the information content provider of the harmful information at issue
Section 230 of the Communications Decency Act
Three prong test -- Quoted from Wikipedia httpenwikipediaorgwikiSection_230_of_the_Communications_Decency_ActDefamatory_information
ldquoMy biggest concern is the
negativity that can sometimes occur
from nasty comments or
unhappy staffrdquo
httpwwwwashingtonpostcombusinesstechnologyantisec-claims-the-fbi-has-12-million-apple-device-ids2012090498868584-f68e-11e1-8b93-c4f4ab1c8d13_storyhtml
s u
c c
e s
sSuccess
Conversations are GREAT content ILFannual12 SRC
ldquoTwo Letters ndash PRrdquos
u c
c e
s s
Printed marketing materials make a great source for social media content ILFannual12 SRC
ldquohellip One of the main goals of any literary institution is the proliferation of information in all forms and social media allows us to bridge the gap between books and information in print and digitalhelliprdquo
ldquohellip The IT guy controls that and they dont want to have a lsquorun inrsquo with himrdquo
ldquohellipissues with the webpage hellip our patrons [can still check] Facebook hellip phones go down we send a tweethelliprdquo
ldquohellipprovide up-to-the-minute information when needed (closures because of weather etc)helliprdquo
Connect with news organizations ILFannual12 SRC
ldquohellipmore engagement from fanshellip If people just pick up a paper calendarhellip I dont know if they threw it away or are actually using it hellip create an event on Facebook and people can respond if they are planning on attendinghelliprdquo
ldquo ldquohellipour customers become ambassadors advocates and our word-of-mouth marketingrdquo
Ask library friends to spread the word and make it EASY to share ILFannual12 SRC
ldquohellip connect with library users in the digital realm hellipopening a line of communication to discover what they wanthelliprdquo
ASK open ended questions that strike an emotional chord or memory ILFannual12 SRC
wwwflickrcomphotoslibrary_mistress
Games Contests Trivia
Ann Arbor District Library httpplayaadlorg
httpwwwsldirectorycomlibsfresfhumorhtml
httpwwwdmozorgReferenceLibrariesLibrary_and_Information_ScienceLibrarianaHumor
httpwwwyoutubecomwatchv=CrE8X7bH7Ic httpwwwlibraryhumorcompathfinderhtml
Stark ReAlity CheckAmyStark
Thank YouKarma and Gratitude are underlying principles of SocialMedia Success
ILFannual12 SRC
ldquoMy biggest concern is the
negativity that can sometimes occur
from nasty comments or
unhappy staffrdquo
httpwwwwashingtonpostcombusinesstechnologyantisec-claims-the-fbi-has-12-million-apple-device-ids2012090498868584-f68e-11e1-8b93-c4f4ab1c8d13_storyhtml
s u
c c
e s
sSuccess
Conversations are GREAT content ILFannual12 SRC
ldquoTwo Letters ndash PRrdquos
u c
c e
s s
Printed marketing materials make a great source for social media content ILFannual12 SRC
ldquohellip One of the main goals of any literary institution is the proliferation of information in all forms and social media allows us to bridge the gap between books and information in print and digitalhelliprdquo
ldquohellip The IT guy controls that and they dont want to have a lsquorun inrsquo with himrdquo
ldquohellipissues with the webpage hellip our patrons [can still check] Facebook hellip phones go down we send a tweethelliprdquo
ldquohellipprovide up-to-the-minute information when needed (closures because of weather etc)helliprdquo
Connect with news organizations ILFannual12 SRC
ldquohellipmore engagement from fanshellip If people just pick up a paper calendarhellip I dont know if they threw it away or are actually using it hellip create an event on Facebook and people can respond if they are planning on attendinghelliprdquo
ldquo ldquohellipour customers become ambassadors advocates and our word-of-mouth marketingrdquo
Ask library friends to spread the word and make it EASY to share ILFannual12 SRC
ldquohellip connect with library users in the digital realm hellipopening a line of communication to discover what they wanthelliprdquo
ASK open ended questions that strike an emotional chord or memory ILFannual12 SRC
wwwflickrcomphotoslibrary_mistress
Games Contests Trivia
Ann Arbor District Library httpplayaadlorg
httpwwwsldirectorycomlibsfresfhumorhtml
httpwwwdmozorgReferenceLibrariesLibrary_and_Information_ScienceLibrarianaHumor
httpwwwyoutubecomwatchv=CrE8X7bH7Ic httpwwwlibraryhumorcompathfinderhtml
Stark ReAlity CheckAmyStark
Thank YouKarma and Gratitude are underlying principles of SocialMedia Success
ILFannual12 SRC
s u
c c
e s
sSuccess
Conversations are GREAT content ILFannual12 SRC
ldquoTwo Letters ndash PRrdquos
u c
c e
s s
Printed marketing materials make a great source for social media content ILFannual12 SRC
ldquohellip One of the main goals of any literary institution is the proliferation of information in all forms and social media allows us to bridge the gap between books and information in print and digitalhelliprdquo
ldquohellip The IT guy controls that and they dont want to have a lsquorun inrsquo with himrdquo
ldquohellipissues with the webpage hellip our patrons [can still check] Facebook hellip phones go down we send a tweethelliprdquo
ldquohellipprovide up-to-the-minute information when needed (closures because of weather etc)helliprdquo
Connect with news organizations ILFannual12 SRC
ldquohellipmore engagement from fanshellip If people just pick up a paper calendarhellip I dont know if they threw it away or are actually using it hellip create an event on Facebook and people can respond if they are planning on attendinghelliprdquo
ldquo ldquohellipour customers become ambassadors advocates and our word-of-mouth marketingrdquo
Ask library friends to spread the word and make it EASY to share ILFannual12 SRC
ldquohellip connect with library users in the digital realm hellipopening a line of communication to discover what they wanthelliprdquo
ASK open ended questions that strike an emotional chord or memory ILFannual12 SRC
wwwflickrcomphotoslibrary_mistress
Games Contests Trivia
Ann Arbor District Library httpplayaadlorg
httpwwwsldirectorycomlibsfresfhumorhtml
httpwwwdmozorgReferenceLibrariesLibrary_and_Information_ScienceLibrarianaHumor
httpwwwyoutubecomwatchv=CrE8X7bH7Ic httpwwwlibraryhumorcompathfinderhtml
Stark ReAlity CheckAmyStark
Thank YouKarma and Gratitude are underlying principles of SocialMedia Success
ILFannual12 SRC
ldquoTwo Letters ndash PRrdquos
u c
c e
s s
Printed marketing materials make a great source for social media content ILFannual12 SRC
ldquohellip One of the main goals of any literary institution is the proliferation of information in all forms and social media allows us to bridge the gap between books and information in print and digitalhelliprdquo
ldquohellip The IT guy controls that and they dont want to have a lsquorun inrsquo with himrdquo
ldquohellipissues with the webpage hellip our patrons [can still check] Facebook hellip phones go down we send a tweethelliprdquo
ldquohellipprovide up-to-the-minute information when needed (closures because of weather etc)helliprdquo
Connect with news organizations ILFannual12 SRC
ldquohellipmore engagement from fanshellip If people just pick up a paper calendarhellip I dont know if they threw it away or are actually using it hellip create an event on Facebook and people can respond if they are planning on attendinghelliprdquo
ldquo ldquohellipour customers become ambassadors advocates and our word-of-mouth marketingrdquo
Ask library friends to spread the word and make it EASY to share ILFannual12 SRC
ldquohellip connect with library users in the digital realm hellipopening a line of communication to discover what they wanthelliprdquo
ASK open ended questions that strike an emotional chord or memory ILFannual12 SRC
wwwflickrcomphotoslibrary_mistress
Games Contests Trivia
Ann Arbor District Library httpplayaadlorg
httpwwwsldirectorycomlibsfresfhumorhtml
httpwwwdmozorgReferenceLibrariesLibrary_and_Information_ScienceLibrarianaHumor
httpwwwyoutubecomwatchv=CrE8X7bH7Ic httpwwwlibraryhumorcompathfinderhtml
Stark ReAlity CheckAmyStark
Thank YouKarma and Gratitude are underlying principles of SocialMedia Success
ILFannual12 SRC
ldquohellip One of the main goals of any literary institution is the proliferation of information in all forms and social media allows us to bridge the gap between books and information in print and digitalhelliprdquo
ldquohellip The IT guy controls that and they dont want to have a lsquorun inrsquo with himrdquo
ldquohellipissues with the webpage hellip our patrons [can still check] Facebook hellip phones go down we send a tweethelliprdquo
ldquohellipprovide up-to-the-minute information when needed (closures because of weather etc)helliprdquo
Connect with news organizations ILFannual12 SRC
ldquohellipmore engagement from fanshellip If people just pick up a paper calendarhellip I dont know if they threw it away or are actually using it hellip create an event on Facebook and people can respond if they are planning on attendinghelliprdquo
ldquo ldquohellipour customers become ambassadors advocates and our word-of-mouth marketingrdquo
Ask library friends to spread the word and make it EASY to share ILFannual12 SRC
ldquohellip connect with library users in the digital realm hellipopening a line of communication to discover what they wanthelliprdquo
ASK open ended questions that strike an emotional chord or memory ILFannual12 SRC
wwwflickrcomphotoslibrary_mistress
Games Contests Trivia
Ann Arbor District Library httpplayaadlorg
httpwwwsldirectorycomlibsfresfhumorhtml
httpwwwdmozorgReferenceLibrariesLibrary_and_Information_ScienceLibrarianaHumor
httpwwwyoutubecomwatchv=CrE8X7bH7Ic httpwwwlibraryhumorcompathfinderhtml
Stark ReAlity CheckAmyStark
Thank YouKarma and Gratitude are underlying principles of SocialMedia Success
ILFannual12 SRC
ldquohellip The IT guy controls that and they dont want to have a lsquorun inrsquo with himrdquo
ldquohellipissues with the webpage hellip our patrons [can still check] Facebook hellip phones go down we send a tweethelliprdquo
ldquohellipprovide up-to-the-minute information when needed (closures because of weather etc)helliprdquo
Connect with news organizations ILFannual12 SRC
ldquohellipmore engagement from fanshellip If people just pick up a paper calendarhellip I dont know if they threw it away or are actually using it hellip create an event on Facebook and people can respond if they are planning on attendinghelliprdquo
ldquo ldquohellipour customers become ambassadors advocates and our word-of-mouth marketingrdquo
Ask library friends to spread the word and make it EASY to share ILFannual12 SRC
ldquohellip connect with library users in the digital realm hellipopening a line of communication to discover what they wanthelliprdquo
ASK open ended questions that strike an emotional chord or memory ILFannual12 SRC
wwwflickrcomphotoslibrary_mistress
Games Contests Trivia
Ann Arbor District Library httpplayaadlorg
httpwwwsldirectorycomlibsfresfhumorhtml
httpwwwdmozorgReferenceLibrariesLibrary_and_Information_ScienceLibrarianaHumor
httpwwwyoutubecomwatchv=CrE8X7bH7Ic httpwwwlibraryhumorcompathfinderhtml
Stark ReAlity CheckAmyStark
Thank YouKarma and Gratitude are underlying principles of SocialMedia Success
ILFannual12 SRC
ldquohellipissues with the webpage hellip our patrons [can still check] Facebook hellip phones go down we send a tweethelliprdquo
ldquohellipprovide up-to-the-minute information when needed (closures because of weather etc)helliprdquo
Connect with news organizations ILFannual12 SRC
ldquohellipmore engagement from fanshellip If people just pick up a paper calendarhellip I dont know if they threw it away or are actually using it hellip create an event on Facebook and people can respond if they are planning on attendinghelliprdquo
ldquo ldquohellipour customers become ambassadors advocates and our word-of-mouth marketingrdquo
Ask library friends to spread the word and make it EASY to share ILFannual12 SRC
ldquohellip connect with library users in the digital realm hellipopening a line of communication to discover what they wanthelliprdquo
ASK open ended questions that strike an emotional chord or memory ILFannual12 SRC
wwwflickrcomphotoslibrary_mistress
Games Contests Trivia
Ann Arbor District Library httpplayaadlorg
httpwwwsldirectorycomlibsfresfhumorhtml
httpwwwdmozorgReferenceLibrariesLibrary_and_Information_ScienceLibrarianaHumor
httpwwwyoutubecomwatchv=CrE8X7bH7Ic httpwwwlibraryhumorcompathfinderhtml
Stark ReAlity CheckAmyStark
Thank YouKarma and Gratitude are underlying principles of SocialMedia Success
ILFannual12 SRC
ldquohellipmore engagement from fanshellip If people just pick up a paper calendarhellip I dont know if they threw it away or are actually using it hellip create an event on Facebook and people can respond if they are planning on attendinghelliprdquo
ldquo ldquohellipour customers become ambassadors advocates and our word-of-mouth marketingrdquo
Ask library friends to spread the word and make it EASY to share ILFannual12 SRC
ldquohellip connect with library users in the digital realm hellipopening a line of communication to discover what they wanthelliprdquo
ASK open ended questions that strike an emotional chord or memory ILFannual12 SRC
wwwflickrcomphotoslibrary_mistress
Games Contests Trivia
Ann Arbor District Library httpplayaadlorg
httpwwwsldirectorycomlibsfresfhumorhtml
httpwwwdmozorgReferenceLibrariesLibrary_and_Information_ScienceLibrarianaHumor
httpwwwyoutubecomwatchv=CrE8X7bH7Ic httpwwwlibraryhumorcompathfinderhtml
Stark ReAlity CheckAmyStark
Thank YouKarma and Gratitude are underlying principles of SocialMedia Success
ILFannual12 SRC
ldquo ldquohellipour customers become ambassadors advocates and our word-of-mouth marketingrdquo
Ask library friends to spread the word and make it EASY to share ILFannual12 SRC
ldquohellip connect with library users in the digital realm hellipopening a line of communication to discover what they wanthelliprdquo
ASK open ended questions that strike an emotional chord or memory ILFannual12 SRC
wwwflickrcomphotoslibrary_mistress
Games Contests Trivia
Ann Arbor District Library httpplayaadlorg
httpwwwsldirectorycomlibsfresfhumorhtml
httpwwwdmozorgReferenceLibrariesLibrary_and_Information_ScienceLibrarianaHumor
httpwwwyoutubecomwatchv=CrE8X7bH7Ic httpwwwlibraryhumorcompathfinderhtml
Stark ReAlity CheckAmyStark
Thank YouKarma and Gratitude are underlying principles of SocialMedia Success
ILFannual12 SRC
ldquohellip connect with library users in the digital realm hellipopening a line of communication to discover what they wanthelliprdquo
ASK open ended questions that strike an emotional chord or memory ILFannual12 SRC
wwwflickrcomphotoslibrary_mistress
Games Contests Trivia
Ann Arbor District Library httpplayaadlorg
httpwwwsldirectorycomlibsfresfhumorhtml
httpwwwdmozorgReferenceLibrariesLibrary_and_Information_ScienceLibrarianaHumor
httpwwwyoutubecomwatchv=CrE8X7bH7Ic httpwwwlibraryhumorcompathfinderhtml
Stark ReAlity CheckAmyStark
Thank YouKarma and Gratitude are underlying principles of SocialMedia Success
ILFannual12 SRC
wwwflickrcomphotoslibrary_mistress
Games Contests Trivia
Ann Arbor District Library httpplayaadlorg
httpwwwsldirectorycomlibsfresfhumorhtml
httpwwwdmozorgReferenceLibrariesLibrary_and_Information_ScienceLibrarianaHumor
httpwwwyoutubecomwatchv=CrE8X7bH7Ic httpwwwlibraryhumorcompathfinderhtml
Stark ReAlity CheckAmyStark
Thank YouKarma and Gratitude are underlying principles of SocialMedia Success
ILFannual12 SRC
Games Contests Trivia
Ann Arbor District Library httpplayaadlorg
httpwwwsldirectorycomlibsfresfhumorhtml
httpwwwdmozorgReferenceLibrariesLibrary_and_Information_ScienceLibrarianaHumor
httpwwwyoutubecomwatchv=CrE8X7bH7Ic httpwwwlibraryhumorcompathfinderhtml
Stark ReAlity CheckAmyStark
Thank YouKarma and Gratitude are underlying principles of SocialMedia Success
ILFannual12 SRC
httpwwwsldirectorycomlibsfresfhumorhtml
httpwwwdmozorgReferenceLibrariesLibrary_and_Information_ScienceLibrarianaHumor
httpwwwyoutubecomwatchv=CrE8X7bH7Ic httpwwwlibraryhumorcompathfinderhtml
Stark ReAlity CheckAmyStark
Thank YouKarma and Gratitude are underlying principles of SocialMedia Success
ILFannual12 SRC
Stark ReAlity CheckAmyStark
Thank YouKarma and Gratitude are underlying principles of SocialMedia Success
ILFannual12 SRC