Leveraging Technology & Social Media to Impact Military Community Wellness & Quality of Life

Leveraging Technology & Social Media toImpact Military Community Wellness &

Quality of Life

Family and MWR Soldier Family Action Plan Training Symposium 2010

January 2010Bryan K. O’Rourke, MBA

Bryan K. O’Rourke, MBA

all content available on my site @

www.bryankorourke.com

Leveraging Technology & Social Media to Impact Military Community Wellness & QOL

What should you come away with ?

1. Understand key technology trends

2. Understand social media trends

3. Review Wellness & QOL Opportunities

4. Review Potential Impact of Adoption



Before we start a word from Seth Myers

Thanks Technology

Seth Myers

All Video at Bryankorourke on


QOL Military & Their Families



WestPoint


AFAcademy



Udon Thani, Thailand





Yet....


What does it all mean ?

2


technology


people


how will it impact our lives ?

technology - what has it &


Technology: etymology greek - meaning skillful application of an art. The practical application of science in commerce or industry.


Technology: the pace of change is not linear its exponential. Adoption rate is increasing similarly.

Gordon MooreCo-Founder of IntelNumber of transistors on a chipwill double every two years. “Moore’s Law”


Technology is accelerating in all areas. We are just seeking the start - knee of the curve.


Internet: The free exchange of information with limited constraints.

-Commercial Internet began only 5,300 days ago-Serves over 1.5 Billion people-79% of US adult population-40% of US consumers usesearch engines for comparativeshopping



The “Grid” Becoming Increasingly Integrated


Mobility: Communication & information when ever and where ever the customer wants it.

Mobile Internet Access:Pew - 56% of US AdultsIncrease of 73% in 17 months


Mobile speeds will increase ...........


Devices - getting smaller and more powerful.

The ability to increasingly and more easily integrate technology into daily life is upon us.


Internet will become more intelligent ...........

Web 3.0the “Semantic” Web


Cloud Computing: Low cost ubiquitous storage and application deployment !

Outsourced Service PlatformsSalesforce.com



explosion of interactive tools & platforms



FMWR Academy Chief Patricia Tucker




increasing ubiquity of information and unlimited communication capacity !

NEW MINDSETS NEEDED TO REALIZENEW POSSIBILITIES



just the beginning......social media - what is it ?




people


The Consumeris empowered....

It’s all about the“You”


what these platforms offer is empowermentof users & their communities


wellness &life quality


We ALL Understand the Challenges. Consider...

• 23% of Americans participate in no physical activity*

• 62% of Americans obese or overweight -18% rise in last decade.*

• 23% of Americans still smoke. 3000 start each day.*

• 78% of men eat vegetables less than three times per day. *

• 75% - 90% of visits to Primary Care Physicians are for stress.**

* Centers for Disease Control** Murphy, American Journal of Health Promotion


THE COST IS BANKRUPTING OUR NATION


Initiatives to Impact Wellness Lack Participation

Lifestyle Choices are THE Key Driver

How Can We Overcome These

Challenges ? engagement, incentives &accountability

To Achieve Mission in this new world......

Product = Experience

Price = New Value Exchanges or Incentives

Place = Marriage of Digital & Physical 24/7

Promotion = Conversation or Engagement


Think in terms of a private sector business.....

Organizations are evaluating traditional modalities......in fact almost everything is being reevaluated.


Promotion = Conversation

Conversation = Web 2.0

Organizational Models = “Socialnomics”



It is about the customer - not about us


In Wellness & QOLMerger of Technologies Including Social Media

Creating New Solutions


New Paradigms

Nike Plus





Spangdahlem AFB


Social Wellness

Engagement Accountability

Incentives Social Media is CreatingNew Wellness

Paradigm


This is Only the Beginning

5 Eras of the Social Web



Jeremiah Owyang


yet....

remember ?


What does it all mean ?

Rapid technology change - isn’t going to stop

Mobility & cloud driving evolution

Customer is empowered at the center

Proposition changing from old 4 P’s to new

Must engage with evolving social platforms

Unprecedented Opportunity : QOL & Wellness

New Eras of Social Web Upon Us

Qui

ck R

ecap




Thinkof the

Opportunity

Thanks to the FMWR, ALA, and to each of you

Bryan K. O’Rourke, MBA

all content available on my site @

www.bryankorourke.com


New Opportunities Require

We Think Differently


Leveraging Technology & Social Media to Impact Military Community Wellness & Quality of Life

Technology

social media trends

key technology trends

moores law technology

potential impact of

communication information

us consumers

us adultsincrease

ubiquity of information