Leveraging Structural Funds for Mobile Services Angelos Manglis President & Managing Director, Atlantis Consulting S.A. MOBIP project Coordinator.

Leveraging Structural Funds for Mobile Services

Angelos ManglisPresident & Managing Director, Atlantis Consulting S.A.

MOBIP project Coordinator

Mobile services

•Mobile technologies are changing the world we live in. From e-… to m-….•A wide range of new mobile services is emerging: mobile shopping, health applications, social networking, gaming, etc•Huge economic potential for competitiveness, innovation, and growth

Mobile services• 5,3 billion mobile subscribers worldwide

(77% of the world population) • In US and Western Europe, 90% of mobile

subscribers have an Internet-ready phone• In three years over 300,000 mobile apps have

been developed and were downloaded 10,9 billion times

• Global downloads will reach 76.9 billion in 2014 and will be worth US$35 billion

MOBIP - Main goal• To support the competitiveness of high

growth businesses in the mobile services sector

• To strengthen their opportunities for growth and market access, in Europe and globally

Supporting mobile services SMEs to:

• Improve innovation capacity and investment readiness

• Improve access to:– Investors– International markets– Large Mobile Corporates

• Partner with stakeholders of the mobile services value chain

Partnership and Investment events

– 2010: Valencia, Spain (10-11 June) – 2011: London, U.K. (14-15 November)– 2012: Thessaloniki, Greece

www.MOBIPLondonEvent.co.uk

Smart specialisation – the example of Greece

Mobile services is one of the most rapidly growing sectors in Greece> 40 companies with high innovation potential in the Athens region, some of which are among the world market leadersInitiatives of MOBIP for o Proposals for grant and voucher schemes o Creation of Hellenic Association of Mobile Application

Companieso Creation of Hellenic Mobile Cluster

Development and Promotion of Grant and Voucher Schemes (1/2)

Proposals of grant and voucher schemes developed by MOBIP and presented to the General Secretariat of Digital Planning (Greece)Grant schemeso Support of Innovative Knowledge-Intensive

Enterprises for Investment Plans on the Development of New Mobile Services

o Support of Mobile Application Developerso Support of Mobile Application Developers in Pre-

incubators

Development and Promotion of Grant and Voucher Schemes (2/2)

Voucher schemeso Mobile Marketing and Advertising Campaign Voucher

– introcudes a new concept in vouchers - not directly addressed to the mobile services companies, but to their customers.

o MOBIP Digital Voucher: o Participation in trade fairs and conferenceso Access to expertiseo Copyrights - Patents

Success story: “Digi-mobile” voucher scheme (1/2)

Adopted by the General Secretariat of Digital PlanningCall to be published within the next weekAims at promoting the wider use of mobile services by companies from other sectors (“Type B voucher”)Supported companies funded for the development, acquisition and exploitation of innovative services through smartphones or tablet PCs

Success story: “Digi-mobile” voucher scheme (2/2)

Services can be in various sectors such as Health, Entrepreneurship, Environment, Transport, Culture, Entertainment, Tourism, etc.Overall budget (public funds): 15 m €Maximum budget allowed for proposals:

– 10.000 € for mobile applications– 3.000 € for mobile portals

Funding rate: 70%

Success story: “ICT4Growth” grant scheme (1/3)

Adopted by the General Secretariat of Digital PlanningCall to be published within this month Broader scope than MOBIP's proposal, addressed to all ICT services, and including Mobile ServicesAims to support companies for the development of Innovative Added Value Services

Success story: “ICT4Growth” grant scheme (2/3)

Supports B2B or B2C services in: Health, Education, Entrepreneurship, Environment, Transport, and Social NetworkingEligible costs: equipment, software, licenses, and staff costs of personnel specifically hired for the business planEspecially for SMEs, costs of consulting services and participation in trade fairs / events are eligible

Success story: “ICT4Growth” grant scheme (3/3)

Overall budget (public funds): 120 m €Funding rate: 15% - 60% (?), according to size and location of companyBudget of business plans

– 300 K € - 3 m € for SMEs– 1 m € - 5 m € for large companies

Success factors

TimingAddress policy makers who have good knowledge of specific sectorInnovative aspect of proposalsBe in line with the priorities of policy makersSupport from an EU project gives credibility to the proposalHigh potential of sector for competitiveness, innovation and growth at local and global scale

Barriers and obstacles

Mobile services sector is changing fastBureucracyConstraints for funding specific regions

Hellenic Mobile Services Cluster

Formation of Hellenic Association of Mobile Application Companies32 members60 additional companies interested in joining

Hellenic Mobile Services Cluster

Proposal to be sumbitted (17 October) to call of Greek General Secretariat of Research and Technology for support of clusters (Phase 1: Expression of interest)The initial plan for the call (public consultation) did not include mobile services - this was achieved by “lobbying” of MOBIP and HAMAC

Structural funds in the Netherlands

PNO has contributed to the establishment of an ICT sector fund in the NetherlandsInvestment of 500k€ per year in relevant ICT projects with a social character, incl. (but not exclusively) mobile services

Contact information

Angelos Manglis

President & Managing Director

Atlantis Consulting S.A.

MOBIP Project Coordinator

Tel: +30 2310 531000, +30 6944 575665

email: [email protected]