Leveraging social media platforms for business- instagram and vine - gp18

“Instant Camera” + “Telegram”=

Online mobile photo-sharing, video-sharing and social networking service

Sharing pictures on Social networking platforms Confines photos to a square shape, similar to Kodak Instamatic and

Polaroid images

Instagram is distributed through the Apple App Store, Google Play, and Windows Phone Store

• Basic Terms of Use that Instagram users must follow, including an age requirement of 13 years or older, restrictions against posting violent, nude, partially nude, or sexually suggestive photographs

• Instagram does not claim any ownership

= 68% = 32%

• 90% of the 150 million users under the age of 35• Trending – Selfie & #

History

• Began development in San Francisco, United States, when Systrom and Brazilian Krieger chose to focus their multi-featured HTML5 check-in project, Burbn,on mobile photography.

• Created by Kevin Systrom and Mike Krieger, and launched in October 2010

• In January 2011, Instagram added hashtags to help users discover both photographs and each other.

• The service was acquired by Facebook in April 2012 for approximately US $ 1 billion in cash and stock.

• The fifth app to ever reach one million ratings on Google Play—as of April 2013, it had been rated nearly four million times.

Features

• Can upload photographs and short videos• Follow other users' feeds• Geotag images with longitude and latitude coordinates, or

the name of a location.• Users can connect their Instagram account to other social

networking sites• Instagram creates web profiles which allows users to use

their Instagram account like a social media site• Instagram Direct allows users to send photos only to a

specific user or group of users, rather than having it be viewable by all

• Explore tab - users can search for specific users or particular hashtags that interest them.

1.Set-up Your Instagram Account

Create InstagramBusiness Account

Business Username

Complete your

Profile

Connect to FB

Instagramtab on

your FB

Create a brand

specific strategy

http://instagram.com/mercedesbenz

2. Use Hashtags

Use hashtags

(#’s) in your

updates

Use brand

specific #’s

Use general

#’s

Use trending

#’s

Run an InstagramHashtagContest

Monitor your

brand #hashtags

3.Focus on Your Customers

Make your followers famous

Embed followers’

photos

Like your Follower’s

photos

Comment on

Followers’ photos

Respond to

comments on all your

posts

@mention your

customers

@mention celebrities and other

related industry leaders

Focus on engaging

your customer

4.Show Your Stuff

Be creative with your

photosMake videos

Post photos and short

videos of your products

Show your products

authentically

Show your products creatively

Show your brand story

Show who you are

Post fun, authentic videos of your CEO

Share exclusive content

Launch a product live

on Instagram

Build pre-launch

momentum

Show your post-launch staff party

(or clean up)

Partner with other

Brands on Instagram

5.Add More Tactics

Ask for comments on your photos and videos

Ask questions about your business or

products

Use photo caption posts

Crowdsourcephotos

6.Run Instagram Contests

Run Instagram# Contests

Give cool Prizes

Voting Based Contests

7.Make Use of Mobile

Geotag your posts

Bring offline online

Bring offline events online

Bring online offline

8.Improve Your ROI

Post consistentlyDetermine post

frequency

Find your perfect Instagram

posting time

Monitor your Instagram results

Continuously improve

Keep on top of Instagram trends

Vine is a short-form video sharing serviceThe service lets users record and edit five to six-second-long looping

video clipshttps://www.youtube.com/watch?v=CVIP0_1qIA8

• Vine's app can be used to browse through videos posted byother users, along with groups of videos by theme, andtrending, or popular, videos.

• Vine has attracted different types of uses, including short-formcomedy and music performances, and stop motion animation.

• Also been used for journalism• On September 9, 2013, Dunkin Donuts became the first

company to use a single Vine as an entire televisionadvertisement

• https://www.youtube.com/watch?v=GaMo0QScrbw

History

• Vine was founded by Dom Hofmann, RusYusupov, and Colin Kroll in June 2012.

• The company was acquired by Twitter inOctober 2012 for a reported $30 million

• Vine officially launched on January 24, 2013 asa free app for iOS devices.

• Vine became the most used video sharingapplication in the market, even with lowadoption of the app

• In January, 2015, Vine launched Vine Kids, anapp designed specifically for children

Features

• Vine enables users to record short video clips up to around sixseconds long while recording through its in-app camera

• The camera records only while the screen is being touched,enabling users to edit on the fly or create stop motion effects

• Share others' posts with followers• The videos can then be published through Vine's social network and

shared on other services such as Facebook and Twitter• Additional features - grid and ghost image tools for the camera,

curated channels, the ability to "revine" videos on a personalstream

• “Loop count" - every time someone watches a vine, a number ontop of the video will appear showing how many times it wasviewed.

• Engage Your Followers in Conversation• Highlight Your Brand Advocates• Display Your Work for a Client• Offer Up Relevant Historical Trivia• Celebrate the Holidays• Get People Excited About a New Product• Take People Inside Your Office• Attract Customers to Your Booth• Educate and Amaze• Bring People Inside Your Stores• Tell Your Brand’s Story• Promote a Contest• Bring Presentations to Life• Show Off Your Products• Give Fans What They Want• Randomly Amuse Your Audience

• Involve Your Audience• Build Narrative• Social Proof• Education• Fortify Identity• Promotion• Get Personal

Future ???

Real Time Marketing

Show your products in

Action

Engage your Audience