Leveraging Social Media for Learning and Development Tom Gram Global Knowledge Dan Pontefract TELUS Webinar May 29, 2012
Leveraging Social Media forLearning and Development
Tom Gram Global Knowledge
Dan Pontefract TELUS
Webinar May 29, 2012
© 2010 Global Knowledge Training LLC. All rights reserved. 5/29/2012 Page 2FOR INTERNAL USE ONLY
About us
Tom Gram Senior Director,
Leadership and Business Solutions Global Knowledge Canada
Dan PontefractHead of
Learning and CollaborationTELUS
@dpontefract
danpontefract.com
ca.linkedin.com/in/danpontefract
@tomgram1
performancexdesign.wordpress.com
ca.linkedin.com/in/tomgram
© 2010 Global Knowledge Training LLC. All rights reserved. 5/29/2012 Page 3FOR INTERNAL USE ONLY
Agenda
Social media and learning 4 ways to use social media for learning Implementing social media for learning at TELUS Q&A
© 2010 Global Knowledge Training LLC. All rights reserved. 5/29/2012 Page 4FOR INTERNAL USE ONLY
Social Media for Learning and Development
© 2010 Global Knowledge Training LLC. All rights reserved. 5/29/2012 Page 5FOR INTERNAL USE ONLY
Informal Learning and Social Media
T
T
T
T
Learning
Learn
ing
Learning
• Doing • Asking questions• Receiving feedback• Discussing• Observing • Collaborating• Researching • Refining skills • Coaching others
Expert
Novice
Time
T
T Formal training event
TELUS Definitions
TELUS Confidential7
Classrooms Are Not The Sole Answer
7070 2020 1010
Michael M. Lombardo and Robert W. Eichinger Center for Creative LeadershipPrinceton University
The Career Architect Development Planner
• 70% - real life and on-the-job experiences, tasks and problem solving.
• 20% - feedback and from observing and working with role models.
• 10% - formal training.
TELUS Confidential8
… from training is an event
… to learning as a connected,
collaborative & continuous process
TELUS Confidential9
TELUS Learning Definitions
An exchange of ideas or information characterized by friendly interaction, providing supplemental understanding via personal & professional networks.
A learning opportunity without ceremony, atypical to formal learning, providing guidance, expertise or acumen on the go.
A self contained learning event, typically scheduled & tracked, providing a comprehensive, logical approach to a topic.
Learning is a connected, collaborative and continuous process.Learning is a connected, collaborative and continuous process.
TELUS Restricted and Confidential10
Connected Connected Learning Learning
ModelModel
Connected Learning
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Challenges and Opportunities of Social Media for Learning
• Formal learning processes• Roles, skills and knowledge • Top down needs• Measurement and
evaluation• Event mindset
ChallengesChallenges
• Continuous learning• Impact and reach • Support informal learning • New skills and knowledge • Connect formal and
informal • 70-20-10
Opportunities Opportunities
© 2010 Global Knowledge Training LLC. All rights reserved. 5/29/2012 Page 12FOR INTERNAL USE ONLY
Agenda
Social media and learning 4 ways to use social media for learning Implementing social media for learning at TELUS Q&A
© 2010 Global Knowledge Training LLC. All rights reserved. 5/29/2012 Page 13FOR INTERNAL USE ONLY
4 Ways to Use Social Media for Learning
Formal
Communities of Practice (CoP)
Structured communities used to discuss, share and learn topics of common interest
AugmentedFormal Learning
Social Media tools made available in conjunction with formal learning programs (e-learning or classroom)
T
Collaborative Learning
Collaborative and social learning activities are an integral part of a formal learning program
T
Informal
Learning in the Workflow
Social business tools used in the accomplishment of work tasks
© 2010 Global Knowledge Training LLC. All rights reserved. 5/29/2012 Page 14FOR INTERNAL USE ONLY
TELUS Restricted and Confidential15
1 of 11 TELUS Leadership Values Attributes 1 of 11 TELUS Leadership Values Attributes
Connected Learning OptionsConnected Learning Options
TELUS Restricted and Confidential16
© 2010 Global Knowledge Training LLC. All rights reserved. 5/29/2012 Page 18FOR INTERNAL USE ONLY
Augmenting Formal Learning
Facilitated discussions and chat Ask the expert Polls Post resources: videos, documents,
photos Link to blogs, articles and
bookmarks Leverage existing communities
Instructional design Activity design using social media
tools Social media content posting Facilitation using Social Media
tools
Role of the Learning ProRole of the Learning ProExamples Examples
© 2010 Global Knowledge Training LLC. All rights reserved. 5/29/2012 Page 19FOR INTERNAL USE ONLY
Collaborative On-Line Learning Programs
Instructional design Collaborative learning activities Social media resource development Facilitation using social media tools
Resources: videos, documents, photos Assignments and scheduled activities Facilitated discussions and chat Scheduled webinars Group case studies Pre and post work Links
Role of the Learning ProRole of the Learning Pro
Examples Examples
11 22 33
Live Webcast Live Buzz-blogging Habitat Videos
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Communities of Practice
COP Design and Implementation Developing seed content Fostering participation and
activity Social media coaching Facilitation using Social Media
Community tools Knowledge curator
Forums and discussions Live chats Invited guests Links to blogs, articles, bookmarks Locate experts Wiki document creation Shared bookmarks Activity catalysts Sustainment vehicle
Examples Examples Role of the Learning ProRole of the Learning Pro
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Social Media and Learning in the Workflow
Social business platforms Connecting individuals in
productive, efficient ways Breaking boundaries and
better aligning actions to needs
Insight to anticipate and address opportunities
Fostering participation and activity
Coaching in the use of social media tools
Help teams capture knowledge
Help teams learn from experience
Examples Examples Role of the Learning ProRole of the Learning Pro
TELUS Restricted and Confidential26
TELUS Restricted and Confidential27
TELUS Restricted and Confidential28
TELUS Restricted and Confidential29
Attending the Senior Leadership Forum this week
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Agenda
Social media and learning 4 ways to use social media for learning Implementing social media for learning at TELUS Q&A
TELUS Implementation & Results
TELUS Confidential32
Implementing Social – Not a Big Bang
<2008<2008 20092009 20102010 20112011
• Wikis & Blogs (Confluence)• Instant Messaging (Office Communicator)• Web Presentation (Live Meeting)• Video Sharing (Home Grown)
• Micro-Blogging (ShareTronix)• Video Meetings (Telepresence)• Idea Generation (Home Grown)• WebJams (Confluence)
• Profiles & Content (SharePoint 2010)• Virtual Worlds (Avaya web.alive)• Federated LMS (TBD)
• Intranet (BEA)• ERP (SAP)• Web Presentation (Net Meeting)• Grassroots Wikis (Media Wiki)
Tech
nolo
gyB
ehav
iour
s
• Learning 2.0 Framework• Fair Process• Flexible Work Styles
• TELUS Leadership Philosophy• Tight-Loose Culture• Customers First
• Habitat Social Common Brand• Learning 2.0 = Connected Learning• Engagement soars
• 53% Engagement
TELUS Confidential33
Common Brand on Social
TELUS Confidential34
Leadership & Learning Linkage
FormalFormalInformalInformalSocialSocial
FormalFormalInformalInformalSocialSocial
TELUS Confidential35
Latest Results
Employee Engagement2007 – 53%2011 – 70%
Learning Driver2007 – 55%2011 – 70%
40% of TELUS actively
participate in social learning
70% of TELUS has seen a
return on their performance
due to FIS
70% of TELUS actively
participate in formal &
informal learning
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Connecting Formal, Informal and Social
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Questions
Tom Gram Senior Director,
Leadership and Business Solutions Global Knowledge Canada
Dan PontefractHead of
Learning and CollaborationTELUS
@dpontefract
danpontefract.com
ca.linkedin.com/in/danpontefract
@tomgram1
performancexdesign.wordpress.com
ca.linkedin.com/in/tomgram
Thank You