Page 1 Leveraging Seductive Interaction DesignJanuary Meetup, Product Camp SG By Purwa Jain 29th Jan, 2015Page 2 Thank youStephan AndersonPage 3 SeductionThe process of deliberately enticing a person to engage in some sort of behavior.Page 4 Page 5 Piano stairs in Sweden!Page 6 Page 7 Page 8 Page 9 Page 10 Get people to spend more than 2min with our product Stand out from the competitionIncrease # of registered users Increase usage and adoptionPage 11 Page 12 Page 13 Page 14 Page 15 Page 16 Page 17 Page 18 Page 19 Page 20 Page 21 Page 22 Page 23 Page 24 Page 25 Page 26 Page 27 Page 28 Page 29 How to bemysterious and intriguingPage 30 Page 31 Page 32 Page 33 Lighten Up!Page 34 Page 35 Page 36 Page 37 On Gifts,Friskiness and pleasant surprisesPage 38 Page 39 Show thatyou are listeningPage 40 Page 41 Page 42 How MobileWalla will use this… Self Serve DSP for mobile advertising to be launched soon…Page 43 Thank you