May 22-24, 2007 Washington Dulles Hilton The Business Transformation Conference Jacob Taylor CTO and Co-Founder SugarCRM Inc. SessionTitle: Leveraging Open Source for Managing Complex Business Processes Welcom e Welcome to Transformation and Innovation 2007 The Business Transformation Conference
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Leveraging Open Source for Managing Complex Business Processes
The growing buzz around open source software is no longer limited to software developers alone, but is increasingly driven by end user adopters who are using the unique benefits of open source implementations to improve and streamline their business processes. In this session by Jacob Taylor, the co-founder and Chief Technology Officer for what is widely considered the most successful example of open source as a packaged application: SugarCRM. Jacob will explain the main differences between proprietary and commercial open source business models. Taking a case study approach, Taylor will illustrate through a series of specific customer examples how the process of developing open source applications and a commitment to open standards ultimately benefit customers. He will give concrete examples of how commercial open source implementations that includes: • Helping the State of Oregon’s Office of Medical Assistance Programs (OMAP) standardize its methods of tracking cases for its client base of over one million citizens while also complying with federal regulations for electronic healthcare transactions • Allowing Sterling PCU to avoid hidden costs for data management while going beyond the capabilities of its previous proprietary CRM system to provide enhanced CRM functionalities • Increasing athenahealth’s control over internal systems so that it could continue to grow its business effectively while reducing time to achieve ROI goals and implementation costs
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Transcript
May 22-24, 2007
Washington Dulles HiltonThe Business Transformation Conference
Jacob TaylorCTO and Co-FounderSugarCRM Inc.
SessionTitle:Leveraging Open Source for Managing Complex Business Processes
WelcomeWelcome
to Transformation and Innovation 2007 The Business Transformation Conference
May 22-24, 2007
Washington Dulles HiltonThe Business Transformation Conference
Washington Dulles HiltonThe Business Transformation Conference
Leading Provider of Commercial Open Source CRM– Founded April 2004– 100+ Employees– 1,200+ Customers spanning 30 countries – 100,000+ users– 16,000+ community members – 7,000+ registered developers– 320+ module extensions – 50+ language translation– Raised $26M
Washington Dulles HiltonThe Business Transformation Conference
Sterling was able to implement Sugar within one week after receiving its data from Salesforce.com.
Working with SugarCRM, Sterling was able to create a flexible quoting engine that is central to its business operations. This kind of customization is impossible in a multi-tenant, hosted application offering.
The flexibility of SugarCRM helped Sterling to see user adoption levels of 90% during its rollout of SugarCRM.
Open Source DeploymentHow Open Source HelpedHow Open Source Helped
Washington Dulles HiltonThe Business Transformation Conference
Open Source Deployment
In only 2 months athenahealth was able to customize Sugar Professional and seamlessly integrate it with their revenue-cycle management system.
The nature of open source allows athenahealth to work closely with SugarCRM in an iterative process: athenaheatlh develops extensions that can make their way back to the core product. And the openness of Sugar’s code allows athenahealth to develop with confidence.
Regulatory issues in healthcare required athenahealth to opt for a more flexible product that could constantly meet changing compliance needs. SugarCRM meets those needs.
Washington Dulles HiltonThe Business Transformation Conference
Open Source Deployment
The department feared that CRM would be too expensive and time consuming to install. However, a system architect simply downloaded and installed the open source version in one day.
The department was able to use Sugar Professional to automate many of its core processes, and even eliminate paper-based transactions for many processes.