Leveraging Online Video
May 09, 2015
Leveraging Online Video
Leveraging Online Video
“Let’s face it…video is the most powerful form of online advertising
for communicating brand and communicating utility.”
-Kris Jones, Pepperjam NetworkSource: http://www.onlinemarketingconnect.com/pepperjam/2010/02/online-advertising/
2010 Leveraging Online Video
Why Online Video’s Unprecedented Surge?
2008 Annual Views Per User: 101
2009 Annual Views Per User: 187
2009 saw 33.2 billion views of online videos.
Source: http://www.reelseo.com/online-video-unprecedented-surge-2009/
2010 Leveraging Online Video
Why Online Video’s Unprecedented Surge?
YouTube more than 3.5 billion inquiries a month
YouTube doubled it’s views in 2009 From 6.3 billion (‘08) to 13.2 billion (‘09)
YouTube 2nd ranking search engine to date
Source: http://www.reelseo.com/online-video-unprecedented-surge-2009/
2010 Leveraging Online Video
Why Online Video’s Unprecedented Surge?
The average Hulu viewer watched 21.1 videos, totaling 2.1 hours of videos per viewer.
Source: http://www.reelseo.com/online-video-unprecedented-surge-2009/
2010 Leveraging Online Video
Why Online Video’s Unprecedented Surge?
More outlets and accessibility Smartphone's/mobile
Creating video is easier User-Generated content
Bad Economy More time at home
Source: http://www.reelseo.com/online-video-unprecedented-surge-2009/
2010 Leveraging Online Video
Source: http://www.marketingcharts.com/interactive/online-video-viewing-reaches-record-high-31b-11573/comscore-top-us-online-video-content-properties-videos-viewed-november-2009jpg/
2010 Leveraging Online Video
Source: http://www.societyofdigitalagencies.org/page/digital-marketing-outlook
=MoreOn Site
2010 Leveraging Online Video
Source: http://www.societyofdigitalagencies.org/page/digital-marketing-outlook
SEO & VIDEO
Source: http://www.reelseo.com/seo-for-video/
Instant Distribution SEO & VIDEO
YouTube, Google Video, Yahoo Video, MSN Video, AOL Video, MetaCafé, Vimeo, Revver Dailymotion, 12seconds, Blip.tv, Veoh, Viddler
Branding vs. Personalization on video players? Ex: Vimeo vs. Blip
Simplifying Distribution & Analytics http://tubemogul.com/ http://trafficgeyser.com/ Abusing sites: permission denied!
Video Channels VIDEO CHANNELS
SEO Sites: http://www.reelseo.com/ http://technorati.com/ http://twitter.com/markrrobertson http://willvideoforfood.com/ http://www.reelseo.com/seo-for-video/
Google Blog: http://googlewebmastercentral.blogspot.com/
Society of Digital Agencies: 2010 Digital Outlook
Trends: http://corp.visiblemeasures.com/trends/
Small Business: Sunny Gault//Upcoming Workshop"Create & Distribute Professional Internet Video”
Resource Sites RESOURCES
Thank You.
Panelists:
Tino Sladavic [email protected]
Chris Karcher [email protected]
Joe Russo [email protected]
Sunny Gault [email protected]
Moderator:
Bekah Christie [email protected]
Link to additional websites mentioned from the panel
Thank You.