Leveraging new media for customer information and community partnerships

Aaron Antrim, Trillium Solutions California Public & Community Transportation Conference | 6 Nov 2008

forcustomerinforma.on andcommunitypartnerships

Leveraging new media 

  The concept that new methods of communicating in the digital world allow smaller groups of people

New Media ≠

  The concept that new methods of communicating in the digital world allow smaller groups of people

New Media is an approach to media & communication

that takes advantage of digital tools to facilitate more open and adaptable

information sharing.

Thebeau)fulnewbart.govismorethanawebsite.It’sadatapublishingpla:orm.

Let’s delve in » 

BART developer resources: Helpingtheagency’sinforma)onworkharderanddomore.

XML: eXtensible markup language 

FormatsforexchangingdatainawaythatsoAwarecaneasilyunderstand(parse)tore‐presentdatainothercontextsoruseitinusefulorinteres)ngways.

BARTREAL‐TIMEXML

ESTIMATEDARRIVALDATA

PutimageofiBARThere.

iBART:Freeapplica)onforBARTtripplanning,arrivals,map,andserviceadvisories

iBART:Freeapplica)onforBARTtripplanning,arrivals,map,andserviceadvisories

More riders, fewer hassles

BART SCHEDULES IN GTFS 

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GTFS is the Google Transit Feed SpecificaKon Now,themostwidelyusedstandardformatfortransitscheduleinforma)on.

Moreinfoatcode.google.com/transit/spec/transit_feed_specifica.on.html

Why are you publishing schedules this way? Wewanttofosterinnova)venewapplica)ons,reachabroaderaudienceandencouragemorepeopletochooseBART.Andfrankly,wejustcan'tjus)fyspending)meonsomeofthethingsourcustomershaveaskedfor(likeaQuickPlannerforNewton).Maybeyoucangivethatashot.

“

” www.bart.gov

BART SCHEDULES IN GTFS 

ANOTHER EXAMPLE: DEVELOPER.TRIMET.ORG 

ToquotefromTriMetChiefTechnologyOfficerTimMcHugh’spresenta)onatAPTATransITech(www..nyurl.com/trimet‐cto):

TriMet’sdeveloperresourcesbeganwithGMrequest

topromote innova,on and public transit byprovidingresources

toanemerging crea,ve class.

Howcanweputanarmyofdeveloperstoworkforourtransit

agencyfornearlyfree?

developer.trimet.org:Callinterfacefores)matedarrivals,scheduleinforma)oninGTFS

4994 trimet.onmyiphone.net

Free applicaKon for iPhoneshowsnextarrivals

“AtfirstIwasjustgoingtoscrapetheTriMetsitetogettheinforma.on.ButthenIcametofindoutthatTriMetactuallyhas

areallyniceAPItoalltheirtrackinginforma.on!

Ma]King,TriMetriderandsoAwaredeveloper

For more example uses of developer.trimet.org

see www.tinyurl.com/trimet-cto

Route‐specificmarke)ngcampaignforChampaign‐UrbanaMassTransitDistrict

www.green15.org

GetSaKsfacKon.com: User‐poweredcustomerservice 

Deltarides.com: Trillium&TransitMarke)ngdeveloped/improvedtripcalendarwithmul)pleagenciesforMississippi 

For more, see: www.trilliumtransit.com/blog

Contact: Aaron Antrim

[email protected] 707.633.4464

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Questions?

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