Leveraging Multi-Media Content Across the Enterprise: A Multi-Disciplinary Approach with Tangible Outcomes

Leveraging multi-media content across the enterprise: A multi-disciplinary approach with tangible outcomes

133,000 Employees

$8.9 Billion In Revenue (USD)

15,000,000+ End-users Served Daily

6,000 Main Sites

3,500+ Clients

7 Client Segments Corporate, Education, Health Care, Government,

Remote Sites, Senior Living and Sports & Leisure

Our Services: Quality of Life services include

an array of capabilities, such as:

• Facilities Management

• Engineering & Maintenance

• Asset Life Cycle Management

• Food Services

• Concierge

• Housekeeping / Custodial

and many more.

Our Commitments: • Sustainability

• Diversity & Inclusion

• Employee Development

• Local Communities

- Sodexo Foundation

- Better Tomorrow Plan

Sodexo North America: Key Facts

2

Communications Ecosystem 2.0

Marketing Ecosystem 2.0

Public Relations | Brand

Creative

Ma

rke

tin

g | R

ese

arc

h

Sale

s

• Early engagement

• Faster speed

to market

• Same voice

• On-message

• Curation v.

Storage

• Conversation v.

‘Newsmaking’

A Practical Application | Thought Leadership

• Connect with prospects and clients at a higher level

• Speak the same language

• Equate relevant solutions to present and future business imperatives

• Drive brand position

REPLACE

THE IMAGE:

Right click >

Background

layout…

Select Filling

with image or

texture

Insert from…

File button

Select your

picture

Close window

On a dark

background

remove the

STOP Hunger

color logo

http://bit.ly/2014WorkplaceTrends

REPLACE

THE IMAGE:

Right click >

Background

layout…

Select Filling

with image or

texture

Insert from…

File button

Select your

picture

Close window

On a dark

background

remove the

STOP Hunger

color logo

http://bit.ly/2014WorkplaceTrends_report

Executive Sponsorship & Spokespeople

Video | Satellite Media Tour

INFOGRAPHICS

page 9 On-site Service Solutions

Mobile App

page 10 On-site Service Solutions

Search iTunes Store: Sodexo Innovation

Social

page 11 On-site Service Solutions

Positioning Content Within The Sales Pipeline

page 12 On-site Service Solutions

• Twitter, FB

conversations

• Strategic

placement

(Times Square)

• Blogging

• Press Kits

• Prospecting

letters

• LinkedIn

Conversations • Concept

Illustration

• Teaching for

Differentiation

• Strategic

Conversations

• Quarterly review

page 13

Re-think Your Metrics

Exposure

• Hits

• Visits

• Comments

• Share of voice

Engagement Influence Action

• Click-thru

• Repeat visits

• Duration

• Subscriptions

• Re-posts

• Market

awareness

• Purchase

behavior

• Likelihood to

recommend

• In-person

engagement

• Top of funnel

• Buy decision

• Conversation

Leveraging multi-media content across the enterprise A multi-disciplinary approach with tangible outcomes