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Leveraging mobile technology for Point-of-Sale marketing

May 09, 2015

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Technology

- Trend and showcase sharing
- Mobile marketing technology demonstration
- Getting ready for iOS6
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Page 1: Leveraging mobile technology for Point-of-Sale marketing

we create Everyday Essentials >

GreenTomato

< check the complete list : gtomato.com

Page 2: Leveraging mobile technology for Point-of-Sale marketing

Dedicated R&D Team

120+ Professionalswith 5 regional offices

HongKongGuangzhouBeijing

SingaporeCanada

OneStop solution

150+ Blue Chips Clientswith 500+ Apps & Services

started in 2003100+ Industrial Awards

aboutGreenTomato

Page 3: Leveraging mobile technology for Point-of-Sale marketing

NEWS SOCIAL NETWORKING BUSINESS

LIFESTYLE TRAVEL

ENTERTAINMENT FINANCE SPORTS

our Ad Network

serving 10,000,000 impressions a day

Page 4: Leveraging mobile technology for Point-of-Sale marketing

Mobile Marketing Technology

to potential customers

(acquisition)

leading to repeat purchase(loyalty)

Customer Relationship Management

(CRM)

Page 5: Leveraging mobile technology for Point-of-Sale marketing

What you have been doing...

Printable CouponMembership Card

1. Loyalty program

Challenges:> Customers never bring their cards> Fail to measure the effectiveness

Page 6: Leveraging mobile technology for Point-of-Sale marketing

What you have been doing...

2. coupon apps

Challenges:> App distribution> Missing common standard

Page 7: Leveraging mobile technology for Point-of-Sale marketing

Everything changes when iOS 6 arrives

Page 8: Leveraging mobile technology for Point-of-Sale marketing

> 80% of iOS users are upgradable to iOS 6

iOS 5.1 adoption rate reached 61 % in first 3 weeks

iPhones (3GS, 4, 4S) and iPod Touch support Passbook

iPhone 5 sales projected to hit 250 mil devices

The promising future of Passbook

Page 9: Leveraging mobile technology for Point-of-Sale marketing

Introducing you....

DIY your “Passbook” campaign

Page 10: Leveraging mobile technology for Point-of-Sale marketing

A self-serve platform that allows you to create and distribute Apple Passbook contents across iOS and Android

What is Passduck?

Page 11: Leveraging mobile technology for Point-of-Sale marketing

Step 1 Create your pass Step 2 Distribute for you

Step 3 Scan and Redeem Step 4 Track your results

Feature Highlights

Page 12: Leveraging mobile technology for Point-of-Sale marketing

And it’s beyond coupons...

sign up at: www.passduck.com

Page 13: Leveraging mobile technology for Point-of-Sale marketing

Mobile Marketing Technology

to potential customers

(acquisition)

Page 14: Leveraging mobile technology for Point-of-Sale marketing
Page 15: Leveraging mobile technology for Point-of-Sale marketing

turn your receipts into promotional channel

no change to POS hardware

setup takes only 30 min

sign up at: www.thespotick.com

Page 16: Leveraging mobile technology for Point-of-Sale marketing

Mobile Marketing Technology

Page 17: Leveraging mobile technology for Point-of-Sale marketing

Customer Acquisitionthrough indoor positioning

Page 18: Leveraging mobile technology for Point-of-Sale marketing

Indoor Positioning?

Page 19: Leveraging mobile technology for Point-of-Sale marketing

by using GPSthis is the closest we can get

Page 20: Leveraging mobile technology for Point-of-Sale marketing

powered by

with

it’s Point-Specific

Page 21: Leveraging mobile technology for Point-of-Sale marketing

Potential applications of indoor positioning

www.senstation.com

Page 22: Leveraging mobile technology for Point-of-Sale marketing

Showcase

Page 23: Leveraging mobile technology for Point-of-Sale marketing

GreenTomato

Thank you

Jacqueline ChongCMO - GreenTomato Group

[email protected]: JackieCTwitter: jacquejac