Leveraging LinkedIn for Business Development | Webcast

Leveraging LinkedIn for Search and Staffing

Business Development

Topics we’ll cover

Ø  Build your brand Ø  Engage your network Ø  Recruit new clients §  Leverage commonalities §  Gain market intelligence §  Generate new leads

Ø  Q&A

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Build your brand

#HiretoWin

What is the number one activity performed on

LinkedIn?

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 Make your profile speak for itself

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The anatomy of a well-branded profile

Be Found Easily with Descriptive Headline

Essential links

Engaging, friendly picture

Killer summary

Custom public profile link

Engage your network

#HiretoWin

 Going in with a hard sell isn’t working anymore The numbers don’t lie

 75%  of B2B purchases are influenced by Social

Media.

57% of buying decisions are made before a sales rep

is involved.

97% of cold calls do not

work.

Alex Hisaka, Survival of the Fittest: How Today’s Enterprise Buyers Have Evolved (http://lnkd.in/dV_QnP3), (July 21, 2014).

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 Your Personal Status Updates Think like a marketer. Engage with your network.

Ø  Follow the rule of Three’s ü  Personal post ü  Industry post ü  Company related post or job

Ø Be a thought leader Ø Be visual Ø Be interactive

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92% of B2B buyers engage with sales professionals who are known industry thought leaders.

(Source: Survey of 1,500 LinkedIn members who influence or make B2B purchases and are Managers or above).

Recruit new clients

#HiretoWin

According to a survey of B2B buyers or influencers on LinkedIn: Only 4%

had a favorable impression of a salesperson who reached out cold. But 87% had a favorable impression of a

salesperson who was introduced to them through someone in their

professional network.

(Source: Survey of 1,500 LinkedIn members who influence or make B2B purchases and are Managers or above). 11

Linkedin.com

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Live Demo

Recruit clients

Search posted Jobs

Navigate to company

employees +

jump into RPS Identify key hiring

managers +

leverage commonalities

 Posted Job leads

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Recruit clients

Time at Company Less than 1 year

Current Company = new client targets!

 Companies adding talent

What type of hires do you specialize in?

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Recruit clients

Build your target client list under

Any Past Company

Create a Search Alert!

 Know when your current and target clients may have openings

Follow each of your current and

target clients’ Company Page

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 Your LinkedIn Business Development Strategy

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Key Takeaways

 Build a profile that markets to clients and candidates

Engage your network to stay top of mind Personal Status Updates

 Recruit new clients by leveraging commonalities Alumni functionality LinkedIn Groups Company & Career Pages Use refinement filters + Search Alerts in Recruiter Professional Services

 Business Development on LinkedIn: The Staffing Agency’s Guide

Coming soon!

Now Available! linkd.in/1rCwGtu