Top Banner
KPMG Digital Summit Boye Ademola November 2019 Leveraging Insights & Experience to Scale
8

Leveraging Insights & Experience to Scale · KPMG Digital Summit. Boye Ademola. November 2019. Leveraging Insights & Experience to Scale. To Play. Where. How to win Differentiated

Aug 25, 2020

Download

Documents

dariahiddleston
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Page 1: Leveraging Insights & Experience to Scale · KPMG Digital Summit. Boye Ademola. November 2019. Leveraging Insights & Experience to Scale. To Play. Where. How to win Differentiated

KPMG Digital Summit

Boye Ademola

November 2019

Leveraging Insights & Experience to Scale

Page 2: Leveraging Insights & Experience to Scale · KPMG Digital Summit. Boye Ademola. November 2019. Leveraging Insights & Experience to Scale. To Play. Where. How to win Differentiated

To PlayWhere

Page 3: Leveraging Insights & Experience to Scale · KPMG Digital Summit. Boye Ademola. November 2019. Leveraging Insights & Experience to Scale. To Play. Where. How to win Differentiated

How to winDifferentiated

Customer Experience +

Strategic Insights

Page 4: Leveraging Insights & Experience to Scale · KPMG Digital Summit. Boye Ademola. November 2019. Leveraging Insights & Experience to Scale. To Play. Where. How to win Differentiated

Differentiated Customer Experience Consistent Experience

Personalized Experience

An experience that distinguishes a business

An experience that endears Customers

DESIGN THINKING

36+ brands & a litany of products Explorer / Buyer differentiation

O+O Retail Blend

Page 5: Leveraging Insights & Experience to Scale · KPMG Digital Summit. Boye Ademola. November 2019. Leveraging Insights & Experience to Scale. To Play. Where. How to win Differentiated

Market Capitalization in Billion USD

2015 2016 2017 2018 2019

88Bn

162Bn

1stCosmetics Group

Worldwide

+41%Growth in e-Commerce

1.2BnWebsites visitors

6.4BnVideo views

800k+Digital Content

A Digital-First Company with 1.3Bn Consumer Data Point

Through insight-driven and experience-led strategy, L'Oréal has risen to the top…

Page 6: Leveraging Insights & Experience to Scale · KPMG Digital Summit. Boye Ademola. November 2019. Leveraging Insights & Experience to Scale. To Play. Where. How to win Differentiated

Artificial Intelligence is sector-agnostic and function-verse

Healthcare Financial Services

Consumer Markets Government

Telecom, Media & Technology

Energy & Natural Resources

Finance Operations

Customers Strategy

Technology Human Resources

Machine Learning

Predictive Analysis Optimization Big Data

SystemsData

Visualization Transformation

StrategicAssessment

Contract Analysis

Pricing Optimization

Intent Classifier

Dual Customers

Customer Churn

Consumer Wallet

Product Suggestion

Credit Scorecard

Emotion Recognition

StrategicAssessment

Contract Analysis

Fraud Detection

Call Centre Analysis

Basket Analysis

Cognitive Market

Analysis

Geospatial Optimization

Demand Planning

Sales Forecast

Sectors Functions

Capabilities

Page 7: Leveraging Insights & Experience to Scale · KPMG Digital Summit. Boye Ademola. November 2019. Leveraging Insights & Experience to Scale. To Play. Where. How to win Differentiated

What will it take to break away from the pack?

Page 8: Leveraging Insights & Experience to Scale · KPMG Digital Summit. Boye Ademola. November 2019. Leveraging Insights & Experience to Scale. To Play. Where. How to win Differentiated

Thank You