Leveraging Google Maps with Business Intellilgence

Copyright 2006 © INTEGEO All Right Reserved

Leveraging Google Maps to Deliver the Spatial Dimension in your Business Intelligence

Roderick RossIntegeo Pty Ltd

Andrew ChangGoogle, Inc.

Brendan HalloranIT and GIS Consultant, Encore IT ServicesWorking on project with Australia Department of Education, Employment and Workplace Relations

Location Intelligence Webinar Series

2Copyright 2006 © INTEGEO All Right Reserved

Agenda

• Overview of Google Maps, solutions for enterprises

– By Andrew Chang (Google, Inc)

• New opportunities in spatial analysis, reporting and visualization

– By Brendan Halloran (Encore IT Services, and DEEWR)

• Business Intelligence and Google Maps– By Roderick Ross (Integeo Pty Ltd)

• Q & A


Ask a Question!

Attendee Control Panel

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GOOGLE MAPS


5

About Google

Sources: ComScore qSearch, April 2008,

Global

117 languageinterfaces

Google Confidential and Proprietary

Search

63% of the marketshare

Revenue

$21B in 2008

Profit

$13.1B in 2008

Awards

Top company to

work for 2007-2009

Innovation

Is part of our

core DNA

Employees

21,000 with 50%

in engineering

Ads

70% of online advertising

Apps100s of millions

of users

Platforms

Chrome, Android


6

Google Enterprise Products

Develop innovative user-centric technology for businesses

Backed by Google’s core research and development

1000+ people focused on Enterprise offerings

3,000+ businesses sign up for Google Apps daily

1000+ Maps API Premier customers


7

Reasons to choose Google Maps

The world’s most popular mapping serviceFamiliar

Latest features let people find what they’re looking forInnovative

Sub-second load times, even on the busiest websitesFast & Stable

Get up and running in weeks, not monthsEasy to Implement


8

The world’s most popular mapping service

• 16% of global Internet users used Google Maps in August 2009• In January 2009, Google became the U.S. market leader and has continued to grow the gap

month after month

(Source: comScore, January 2009)


9

Global Coverage

Global Road Data• Detailed street maps in over 100

countries• Every hour, over 10,000 corrections

or additions to Google Maps

Global Satellite Imagery• Exclusive license to GeoEye data• Google satellite imagery covers

over 30% of the world’s land surface and 50% of the world’s population in sub-meter high

resolution.

Unmatched Global Geo Data Coverage


10

Features that let people to find what they’re looking for

Google Street ViewCovering 100+ U.S. cities and growing

Virtually walk down the street

Driving and walking

directionsIncludes real-time traffic

Customize with your brandYour brand on markers and windows

Add custom location information


11

Google Confidential and Proprietary

Constant innovation, continued investment

Google acquires Keyhole

Satellite imagery

view

launch

Google Earth launched

Google Maps API launch

Street View

Draggable driving

directions

MyMaps launch

Major imagery updates

Edit locations launch

Google Maps for Mobile

launch

Major imagery updates

Google Transit

Google Maps on

the iPhone

Ratings and reviews launch

Google Earth API

Reverse geocoding

Walking Directions

Information layers

(Wikipedia/Panoramio)

Google Maps API for Flash

Street view API

2004 2005 2006 2007 2008 2009

Map Maker maps graduate to

Google Maps

Google Earth 5.0

Smart navigation in Street

View

GeoEye-1 satellite imagery

added

2010


12

Really fast and reliable

“ It’s reliable… and it’s scaled with the company. The product

just works.”

Jeremy Stoppelman CEO, Yelp.com

“ I haven’t seen ANY downtime for Google Maps and we pay a lot of attention to stability and

scalability overall. Google Maps has certainly handled all of the

traffic we’ve thrown at it.” NYTimes.com

Sub-second response times

Guaranteed 99.9% uptime


13

Get up and running in weeks, not months

“ It took about a week to implement on the hotels page.

The speed at which we can implement features with the

Maps API is amazing.”

Catherine Palmieri Managing Director, Citibank.com

“ Easy integration is among Google Maps’ main

attractions.”

Dave Widmer Senior Manager, Crate and Barrel

Open technologiesJavascript, Flash, or Static Maps

Large development communityActive developer community (150,000+ strong)

Plenty of technical resourcesDocumentation & code samples


14

Google Maps API Premier

• Guarantee of service• Service Level Agreement• Stable API• The ability to provide secure maps over https • Enterprise level support, usage reporting• Greater capacity for service requests such as geocoding

• Licensed for internal use either by the number of users or by page views per annum

• Priced starting at $10,000 USD


NEW OPPORTUNITIES IN SPATIAL ANALYSIS


New Opportunities

• The old way: – Managing Spatial Data and Systems– Producing Map Reports

• The new way:– Web 2 approach, Service Oriented Architecture,

Integration with other components.– Quick overview of DEEWR’s SOLAR application to get you

in the mood


Current

Data

SOLAR Application

MAP

Current

Data

SOLAR Application

MAP

Complex SOLAR Architecture Diagram



SOLAR Main Page


Selecting a theme to overlay


Mapserver fills in the theme


Zooming to a location


Connecting BI to our existing SOLAR Application

Current Next Step

Data

BI ToolsSOLAR

Application

MAP



Insert WMS layer from MapIntelligence

Enable data from DEEWR’s BI Tools (MS Reporting

Services, Excel and Hyperion) through

MapIntelligence to display as a layer over SOLAR


USING GOOGLE MAPS WITH BUSINESS INTELLIGENCE


About Integeo

• Part of the Forge Group – A technology development group based in Sydney– Parent of three operating companies– Founded in 1995

• Integeo leverages Forge experience– 14+ years of telco distributed management systems– 10+ years of business information solutions– 7+ years of dashboard solutions – 5+ years of integrated BI and GIS

• Partners– Google,– Major BI players in IBM-Cognos, SAP-Business Objects,

Oracle-Hyperion – Operating Branches in Integeo SEA, Integeo China, Integeo Iberia– International reseller channel


Location becoming pervasive

• Google Maps, Google Earth

• Satellite Navigation

• Personal GPS devices

• RFID tags

• GNAF – Geocoded National Address File

• Expectation that Location will be available in main Business Reporting context and tied to it

• Easy to do, not require GIS skills or programming

• How do we achieve this??


Business Performance Management


How do I get this to work with my BI

• From our BI data we can dynamically create layers over base map layers using templates

• Typically in BI you will have address data or aggregated data by location such as postcode


Geocoding my database

• Typically you will have address data located within your systems

• Process address data through a geocoder and store latitudes and longitudes in database with the address record

• Map Intelligence is be hooked to the Google geocoding service, both on-line and in batch mode


Spatial layers from BI

• Extract latitude and longitude points into BI report

• Use latitude and longitudes to create point layers on map, theme in different ways based on other business data

• Use points created on map to create relationship layers – relate points to each other, through radius measure, relate points to layers in the map

• Use Aggregated BI data such as totals by postcodes and relate to postcode data in the map


Map Intelligence BI Map link

Map Intelligence

+

MI BI Connector

Map Server supplies data BI Report supplies data

Map enabled BI Reporting


Data Flow

Business

Data

Reference

Data

Business

Intelligence Platform

Spatial Integration

Platform Map Intelligence

OGC Compliant

GIS Server

KML

Map Layers

ReportOutput

MapOutput

ReportQueries

OGCRequests Google

Base Layers


Why is location important in performance management?

• Every dollar spent has a location

• Where are our service delivery points?

• Where are our client markets?

• Where do I recruit specialist skills?

• What areas aren’t we covering?

• How is our accessibility?

• Where will we site our new sites?

• How much assistance has been

offered in my electorate?

• The “where” can be just as important as the what


Spatial value to BI and vice versa

• Examples of spatial value to BI– Postcodes not adjacent– Addresses don’t show proximity. Two houses could be in different

suburbs but be across the road.– Sparsity/Density eg customers– Geographic features that affect your business– Demographic and other data that can be collected geographically– Catchment Areas

• BI Value in Spatial– No code development environments– Mature deployment platforms– Comprehensive security mechanisms– Widely accepted access points


Why use Google for your BI spatial

• Very cost effective

• Very good quality

• Street data

• Satellite imagery

• Geocoding

• Routing

• Highly scaleable

• Low maintenance

• Low management


Why use Map Intelligence with Google

• Out of the box

• Connection all Server based

• Easy for BI report builder

• Easy for Excel users

• Data is secure

• Only one access point

to Google

• Your data never leaves your environment


Map Intelligence with Google Saas

• Use MI Excel

• BI hosted solutions


Wider Application

• CRM’s

• Asset Management

• Document Management

• MI Client Integration

Kit to link your applications to Map Intelligence and Google


• US Army Recruiting – GAMAT application

• Thousands of users

• Provides guidance on daily tasks

• Tracks both potential and future enlistments

• Improved usability

• Reduced complexity in infrastructure management

• Greatly reduce overhead in management of map data

Examples of BI Integration with Google


Sample BI Integrations

MI OBIEE and Google MI Reporting Services and Google

MI Cognos and Google MI BOBJ and Google



MI Cognos and Google MI BOBJ and Google



MI Microstrategy and Google

MI Excel and Google


Demonstration of integration


Questions?

Roderick [email protected]

Wendy [email protected]

Andrew [email protected]

Brendan [email protected]

Leveraging Google Maps with Business Intellilgence

Technology

agendaoverview of google

google maps main attractions

keyholegoogle maps

secure maps

google satellite imagery

iphonegoogle maps api

google mapsthe worlds

mobile launchgoogle