Leveraging Digital Storytelling and Social Media to Build Your Organization’s Network Charlotte Hill & Matthew Silva
May 08, 2015
Leveraging Digital Storytelling and Social Media to Build Your Organization’s NetworkCharlotte Hill & Matthew Silva
www.earn.org www.facebook.com/earnorg www.twitter.com/earn 2
www.earn.org www.facebook.com/earnorg www.twitter.com/earn 3
www.earn.org www.facebook.com/earnorg www.twitter.com/earn 4
People relate to people, not to organizations.
Well, hello there!
www.earn.org www.facebook.com/earnorg www.twitter.com/earn 5
Charlotte HillCommunications Associate
www.earn.org www.facebook.com/earnorg www.twitter.com/earn 6
Matthew SilvaLevi Strauss Fellow
www.earn.org www.facebook.com/earnorg www.twitter.com/earn 7
Stories take your work…
...to infinity, and beyond!
www.earn.org www.facebook.com/earnorg www.twitter.com/earn 8
Social media is transforming communication
transparency!
www.earn.org www.facebook.com/earnorg www.twitter.com/earn 9
But do storytelling and social media really work?
www.earn.org www.facebook.com/earnorg www.twitter.com/earn 10
The proof is in the pudding!
www.earn.org www.facebook.com/earnorg www.twitter.com/earn 11
Moment of Opportunism: 2011 Asset Awards
www.earn.org www.facebook.com/earnorg www.twitter.com/earn 12
Infrastructure
www.earn.org www.facebook.com/earnorg www.twitter.com/earn 13
Messaging
www.earn.org www.facebook.com/earnorg www.twitter.com/earn 14
Tactics
www.earn.org www.facebook.com/earnorg www.twitter.com/earn 15
Now it’s your turn!
www.earn.org www.facebook.com/earnorg www.twitter.com/earn 16
Q&A
www.earn.org www.facebook.com/earnorg www.twitter.com/earn 17
Wrap Up