Shifting from usability to desirability Increasing team your research team leverage with UserTesting With a high level view of Hotwire Labs, I’ll illustrate the system we’ve used to tune our research to the highest value to our customers and the business. UserTesting adds a huge amount of horsepower to Hotwire Labs, so I’ll be sharing some of our methods. I’ll wrap up by sharing some of the other tools we have found very useful at Hotwire Design.
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Transcript
Shifting from usability to desirability
Increasing team your research team leverage with UserTesting
With a high level view of Hotwire Labs, I’ll illustrate the system we’ve used to tune our research to the highest value to our customers and the business.
UserTesting adds a huge amount of horsepower to Hotwire Labs, so I’ll be sharing some of our methods.
I’ll wrap up by sharing some of the other tools we have found very useful at Hotwire Design.