Leveraging Competitive Intelligence in Native Advertising

Leveraging Competitive Intelligence in Native Advertising

Presented by

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David KellyVP Business Development

WhatRunsWhere

[email protected]

Leader, Business Strategist & AdTech Innovator

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Leveraging Competitive Intelligence in Native Advertising

• Native Advertising & New Opportunities• Content Discovery Networks • Maximizing Success with Competitive Intelligence

What is Native Advertising?

“…a paid ad that is so cohesive with the pages content, assimilated into the design, and consistent with the platform behavior that the viewer simply feels that it belongs. ”

- IAB Native Advertising Playbook

Founded on three main principals:

Why all the hype?Native Ad Spend

• 2015 Native Ad Spend forecasted to reach $4.3 Billion• Number will double by 2018• Opportunities, opportunities, opportunities

According to eMarketer (2014)

Why is Native garnering so much ad spend?• Because it works

• 70% prefer to learn about products through content than traditional ads

• 32% would share Native Ad content with friends and family vs. 19% for banner ads

• Purchase intent is

53% Higher

How are Native Ads relevant to Affiliate Marketers?

Content Discovery Networks (CDN)

Top Content Discovery Networks

Who uses Content Discovery Networks?• B2B/B2C Companies & Brands• Lead Generation Companies• News sites including Viral News and Quiz Sites (Ad Arbitrage)

• Use Cases:–Content Boosting–Direct Response

Case Study #1: Huffingtonpost (Content Boosting)

Case Study #1: Huffingtonpost.com (Content Boosting)

Case Study #1: Huffingtonpost.com (Content Boosting)

Case Study #1: Huffingtonpost.com (Content Boosting)

Case Study #2: MegaBargains24.com (Direct Response)• Online bidding service for branded products• Vouchers, tips & tricks to save

Case Study #2: MegaBargains24.com (Direct Response)

Case Study #2: MegaBargains24.com (Direct Response)

Case Study #2: MegaBargains24.com (Direct Response)

Case Study #3: Ancestry.com (Direct Response)

• Genealogy research website• Over 25,000 publishers employed

Case Study #3: Ancestry.com (Direct Response)

Case Study #4: viralnova.com (Viral News/Quizzes - Ad Arbitrage)

Case Study #4: viralnova.com (Viral News/Quizzes - Ad Arbitrage)

Case Study #4: viralnova.com (Viral News/Quizzes - Ad Arbitrage)

Results with competitive intelligence?

• Uncover and build upon the strategies & ad spend of successful brands

• Redefine your own strategies informed by current data

• Discover specific types of ad content that are most likely to go viral

• Analyze landing page copy and design strategy

• Understand the complete Native Advertising landscape across any niche

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