Leveraging Community Radio for Extension Reforms in India

Leveraging Community Radio for Extension Reforms

CRS Policies and Procedures

Dr Attaluri Srinivasacharyulu, MANAGE, [email protected]

For academic use only

Outline

•New ICTs and People’s Media•CRS Policies and Procedures•CRS under National Mission on Agricultural Extension & Technology (NMAET)•Q & A

New ICTs

•Low-cost and pervasive connectivity•Adaptable and more affordable tools and applications•Advances in data storage and exchange•Democratization of information, including the open access movement and social media.•Innovative business models and partnerships.

Advances in ICTs

Farming in the Cloud

Cloud Computing

Harvesting Big Data

Big Data in Agriculture

New ICTs

•Social Media•Low-Cost Videos•Knowledge Portals•Mobile Agriculture•People’s Media - Community Radio

Like these ……

Low-Cost Community Videos

http://farmer.gov.in/

Farmers’ Portal

mKisan

http://mkisan.gov.in/

mKisan

Apps

New ICTs and Changing Media• diversify how it

delivers content

• diversify its speed of delivery

• take account of information created increasingly by people outside the media.

Citizen Journalism

Cairo's Tahrir Square (8 February 2011)

People’s Media

It’s the new media, the people’s media, that exposes the truth 

New Media ImplicationsIn the developing world, ICTs and new media are used to aid development. They also provide people living in poverty with access to information that helps them make better decisions about their lives.

Community RadioCommunity radio is a type of radio service that caters to the interests of a certain area, broadcasting content that is popular to a local audience but which may often be overlooked by commercial or mass-media broadcasters. (UNESCO 2002).

Policies and Procedures

• Civil Society, Voluntary Organizations, Registered Societies, Autonomous Bodies and Public Trusts registered under registration of Society act or any such relevant act

• State Agricultural Universities (SAUs), ICAR institutions and Krishi Vigyan Kendras.

• Well established educational institutions.

Who Are Eligible?

CRS MIS

Online Application

How to Apply

•Attested copy of the registration certificate•Attested copy of the memorandum of association/ by-

laws/ trust deed etc.•CA audited balance sheets for previous 3 years•Attested copy of any grant received whose funds are

to be utilised for Community Radio•Map of service area•Profile of organisation•Demand draft of Rs. 2,500/- in favour of Pay &

Accounts Officer, Ministry of Information & Broadcasting, New Delhi

Documents Needed….

Apply for Frequency Allocation

Apply for Standing Advisory Committee for Frequency Allocation (SACFA) Clearance

Apply for Grant for Permission Agreement (GOPA)

Apply for Wireless Operating License

The Wireless Operating License (WOL) is issued to the permission holder in order to launch the Community Radio Station and make it operational. The permission holder has the permission to launch the CommunityRadio Station only after the receipt of this license.

CRS under NMAET

Setting up of CRS

CRSs have to be promoted in a big way to expand the reach of localized technologies to the farmers located within a radius of 20 to 50 Km

A total amount of not more than Rs. 65 lakh (including capital and recurring cost) is proposed to be provided as assistance per CRS spread over operation period

Support for content creation at a rate not exceeding Rs. 3500 per hour normally with a diminishing support structure of 730, 548 and 183 hours respectively for first, second and third year will be provided.

Setting up of CRSATMA Cafeteria

D. Innovative Activities - District Level

During the XII Five Year Plan, 1/3rd of the districts, on an average should have a CRS per State.

Funding to private institutions along with Government and Quasi-government organizations for setting up CRSs can be considered.

CBO, Agencies/ NGOs registered under Societies Registration Act, 1860 or any other such Act and recognized by the Central Government /State Government and serving in Agriculture and allied areas including SAUs and /KVKs are eligible for funding.

Setting up of CRS

ATMA MC of the District concerned may select suitable proposal/s; recommend them to the Nodal Officer/ Commissioner of Agriculture of the concerned State for onward transmission to DAC through the competent committee, i.e., the IDWG.

The PD, ATMA would regularly review the performance of CRSs along with other activities with the BTMs. ATMA GB would review the performance in detail with regard to content creation, involvement of local community, suitability to local conditions, release/ utilization of funds for/by CRS and convergence & synergy with SAU/ KVKs.

Setting up of CRS

Important Contacts

Important Contacts

Important Contacts

Copyright of all logos, images, websites, publications etc., in the screenshots belongs to the respective organizations and departments. The views expressed in the presentation do not reflect any opinion whatsoever of MANAGE or the MoA. Encouraged to use for academic purposes only.

Thanks

Photo: e-Community Radio Station of TNAU, Coimbatore, Tamil Nadu, India.