Leveraging Community Involvement for Great PR

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For great PR on social media

Leveraging Community Involvement

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Nielsen Survey Revealed

• 66% say they prefer to buy products and services from companies that have implemented programs to give back to society.

• 62% prefer to work for those companies.• 59% prefer to invest in those companies.• 46% say they are willing to pay more

money for products or services offered by those companies.

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Why Share Corporate Giving on Social

• It starts conversations and evokes shares

• People love to see their photo, name or logo

• Tagging on Facebook works wonders

• Gives you unlimited pictures and things to

share

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Sharing Giving on Social, Cont.

• Brands your company as a good corporate

citizen

• Motivational Mondays, Giving Tuesdays

and Follow Fridays are ripe for community-

related posts

• At Assurant, they require no legal approval!

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What the Conversation Looks Like

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Council for Disability Awareness

We Said

They Said

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Trolley Run

We Said

They Said

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Project Perseverance

We Said

They Said

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Alphapointe

We Said

They Said

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American Diabetes Association

We Said They Said

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Rehabilitation Institute

We Said They Said

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Smiles Change Lives

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Friendly Social Reminders

• Like/follow the charities and sponsors involved in the causes you’re supporting.• Send your logo and correct social URLs and

twitter handle to the charities you’re working with.

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Friendly Social Reminders, cont.

• Post pictures (with permission) and tag volunteers and attendees

• Use hashtags• Live tweet at events using these hashtags• Write a blog post of Facebook posts

explaining why you’re involved with the charity. Tie it to a human interest story.

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Like This

Sonya’s story was our most popular organic FB post ever with 1,540 people reached and 66 likes

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Share Your Good Work

Brenda ClevengerSocial Media Manager & PR Consultant

@BrendaClev816-501-6042 (direct)816-474-2625 (office)www.brendaclevenger.com