Accelerate B2B Quote-to-Cash Processes and Commerce with Applied AI: Early Preview Alex Clemente Managing Director, Analytic Services
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Accelerate B2B Quote-to-Cash Processes and Commerce with Applied AI: Early Preview
Alex ClementeManaging Director, Analytic Services
Sixty-four percent of executives say the meaning of the term machine learning is unclear because it covers many
technologies and/or applications.
You Can’t Manage What You Can’t Define
What Does AI and ML Mean?
• Artificial Intelligence (AI) is a broad reference that includes a set of methods, algorithms, and technologies that make underlying software capable of humanlike behavior. AI is an umbrella term under which machine learning fits.
• Machine Learning (ML) is a class of algorithms that can learn from, and make predictions on, data. The more data, the better the outcome for machine learning techniques. Machine learning doesn’t require explicit rules to govern performance. It does not require manual construction of “if this, then that.” It will make that determination on its own, based on data.
Applied AI
• The practical application of AI to solve problems in business
• Can transform decision-making across many functional areas
• Can unite key functional areas on organizational goals
• Can improve efficiency, accuracy and profitability
• Allows staffers to do more creative and strategic work
• An extension of your analytics-based digital transformation
“Over the next decade, AI won’t replace managers, but managers who use AI will replace those who don’t.”
- Andrew McAfeeAuthor and Co-founder of the MIT Initiative on the Digital Economy
Applied AI and Future Success
Sixty percent of executives believe their future success depends on the successful implementation of AI.
Early Stages of Testing and Learning
• Half of respondents say they know the benefits AI will bring their organizations
• But less than 40% say their leaders can articulate a strategy
• And less than a third have a timetable for launching AI projects
Early Stages of Testing and Learning
In what stage is your organization in terms of investigating and/or implementing machine learning?
48%
36%
26%
21%
3%
Top Uses of Applied AI Today
Which of the following machine learning areas are having the greatest impact on your organization today?(Multiple responses permitted)
82%
36%
35%
31%
27%
27%
27%
Applied AI for Quote-to-Cash
AI Technologies:
• Machine learning
• Natural language processing
• Virtual assistants
Use Cases:
• Cross-sell and up-sell products
• Pricing and discount guidance
• Alternative clause recommendations in business contracts
What’s Holding Back Digital Transformation?
Percentage indicating to what extent each of the following is a barrier to their organizations’ use of digital technologies (8-10 on a 10-Point Scale)
3243
39
2950
60
2941
56
2338
52
2339
50
• Applied AI for B2B revenue generation processes offers huge opportunities to benefit.
• Companies of any size can exploit AI-empowered software offerings. Piloting is underway.
• Getting started and overcoming obstacles is not as difficult as in the past.
• Companies that commit to and effectively adopt these AI-based capabilities may achieve significant competitive advantages in revenue generation.
What We See Unfolding…
About ApttusApttus, the category-defining Quote-to-Cash and Contract Lifecycle Management technology company, drives the vital business process between a buyer’s interest and the realization of revenue. Utilizing a patented combination of SaaS-based applications, the Apttus Intelligent Cloudplatform helps our customers, achieve better business outcomes. Enhanced by Machine Learning and Max, an artificial intelligent agent, Apttus applications include Configure Price Quote, Contract Lifecycle Management, E-Commerce, Billing Management, Revenue Recognition, Deal Management, Order Management, Promotions Management, Incentive Compensation Management, Rebate Management, and X-Author. The Apttus Intelligent Cloud platform is powered by the world’s most trusted cloud platforms, including Salesforce and Microsoft Azure. Apttus is based in San Mateo, California, with additional offices located across the globe. For more information visit: apttus.com
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