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© Arthur Shelley 2010 under Creative Commons License. Available for public use provided source is acknowledged. Permission of the author required for commercial use. 1 Boost Project Performance by Leveraging Behavioral Assets Arthur Shelley Founder, Intelligent Answers Author, The Organizational Zoo, Being a Successful Knowledge Leader
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Leverage Behavioural Diversity for Performance

May 17, 2015

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Arthur Shelley

How to use metapohor interventions to increase project performance. Delivered to PM World November 2010.
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Page 1: Leverage Behavioural Diversity for Performance

© Arthur Shelley 2010 under Creative Commons License. Available for public use provided source is acknowledged. Permission of the author required for

commercial use.

1

Boost Project Performance by Leveraging Behavioral Assets

Arthur Shelley

Founder, Intelligent Answers

Author, The Organizational Zoo, Being a Successful Knowledge Leader

Page 2: Leverage Behavioural Diversity for Performance

© Arthur Shelley 2010 under Creative Commons License. Available for public use provided source is acknowledged. Permission of the author required for

commercial use.

2

Desired Outcomes

• Learn how to leverage cultural differences to find creative solutions

• Understand how behavior, attitudes and environmental aspects influence culture and decisions

• Explore cultural impacts on decisions and performance outcomes

• Discuss the practical implications of successful cultural interactions

Page 3: Leverage Behavioural Diversity for Performance

© Arthur Shelley 2010 under Creative Commons License. Available for public use provided source is acknowledged. Permission of the author required for

commercial use.

3

Research Questions

How is the stakeholder engagement process enhanced through the use of metaphor tools?

How can project team members influence outcomes more effectively by better targeting stakeholder behaviours?

How does the team operate more effectively by using metaphor to help align roles or tasks to team member.

Page 4: Leverage Behavioural Diversity for Performance

© Arthur Shelley 2010 under Creative Commons License. Available for public use provided source is acknowledged. Permission of the author required for

commercial use.

4

Getting Started with Knowledge

Page 5: Leverage Behavioural Diversity for Performance

© Arthur Shelley 2010 under Creative Commons License. Available for public use provided source is acknowledged. Permission of the author required for

commercial use.

5

Reflective Impact Diary

Page 6: Leverage Behavioural Diversity for Performance

© Arthur Shelley 2010 under Creative Commons License. Available for public use provided source is acknowledged. Permission of the author required for

commercial use.

6

Behavioural diversity and Matching

Page 7: Leverage Behavioural Diversity for Performance

© Arthur Shelley 2010 under Creative Commons License. Available for public use provided source is acknowledged. Permission of the author required for

commercial use.

7

Example outcome

Attempted a technique with team 6/6

Not attempted 0/6

Perceived positive outcome 5/6

Perceived negative outcome 1/6

Collected impact reflections 6

Page 8: Leverage Behavioural Diversity for Performance

© Arthur Shelley 2010 under Creative Commons License. Available for public use provided source is acknowledged. Permission of the author required for

commercial use.

8

Behaviour drives Performance

Page 9: Leverage Behavioural Diversity for Performance

© Arthur Shelley 2010 under Creative Commons License. Available for public use provided source is acknowledged. Permission of the author required for

commercial use.

9

All behaviours have a niche

• Not right and wrong behaviours– but there are misplaced behaviours

• Target right animal in the right context– to get the optimal outcome

• Change animals consciously & proactively– rather than subconsciously in reaction

Page 10: Leverage Behavioural Diversity for Performance

© Arthur Shelley 2010 under Creative Commons License. Available for public use provided source is acknowledged. Permission of the author required for

commercial use.

10

Choose your ANIMALS appropriatelyBehaviour is YOUR

choice

The more versatile you can be and the better you understand and relate to others, the more successful you will be.

Page 11: Leverage Behavioural Diversity for Performance

© Arthur Shelley 2010 under Creative Commons License. Available for public use provided source is acknowledged. Permission of the author required for

commercial use.

11

Creating the right culture: A

First,

Understand your Organizational Zoo and how your project benefits the creatures within - from their perspective

Page 12: Leverage Behavioural Diversity for Performance

© Arthur Shelley 2010 under Creative Commons License. Available for public use provided source is acknowledged. Permission of the author required for

commercial use.

12

Creating the right culture: B

Second,

Understand your Project Zoo and how the project benefits the creatures within - from their perspective

Page 13: Leverage Behavioural Diversity for Performance

© Arthur Shelley 2010 under Creative Commons License. Available for public use provided source is acknowledged. Permission of the author required for

commercial use.

13

Creating the right culture: C

Third,

Understand how to match business stakeholders to project members based on behavioural compatibility

Page 14: Leverage Behavioural Diversity for Performance

© Arthur Shelley 2010 under Creative Commons License. Available for public use provided source is acknowledged. Permission of the author required for

commercial use.

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Behaviours drive culture/social capital

Shelley (2009)

Page 15: Leverage Behavioural Diversity for Performance

© Arthur Shelley 2010 under Creative Commons License. Available for public use provided source is acknowledged. Permission of the author required for

commercial use.

15

Zoo Role Play: Cards exercise

1. Set out a role play sequence (in your culture)

2. Think about the behavioural characteristics

3. Write the most probable interaction

4. Write at least two alternative outcomes

5. Write a title which reflects each outcome

6. Act out the role play with your partner

– Think about body language and tone

– What most impacted the (un)desired outcome

– What can be learnt from your mini-play?

!

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?

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Page 16: Leverage Behavioural Diversity for Performance

© Arthur Shelley 2010 under Creative Commons License. Available for public use provided source is acknowledged. Permission of the author required for

commercial use.

16

Contact and Services

Arthur [email protected]

FREE behavioural profilewww.organizationalzoo.com

Consulting and mentoringOrganizational Zoo Ambassadors Network http://www.organizationalzoo.com/zoo-ambassadors/

Ph +61 413 047 408 Tweeting as Metaphorage