Twitter 101 Level Up Your Social Media With Twitter Desiree Yourczek @d_yo Art Unlimited @ArtUnlimitedUSA http://www.artunlimitedusa.com
May 16, 2015
Twitter 101Level Up Your Social Media With Twitter
Desiree Yourczek @d_yo Art Unlimited @ArtUnlimitedUSAhttp://www.artunlimitedusa.com
Level 1
Level 2
Level 3
Level 4
What Is Twitter?
Twitter #Basics
Twitter for
Business
Expert Tweeter
What Is Twitter?
• Micro-blogging service• 140 Characters or Fewer
• Over 600 Million Active Users• 43% of users use their phone to tweet
Level 1
Twitter Vocabulary• @ Twitter Handle• Tweet• Follow• Follower• Follow Back
• @Reply• Direct Message (DM)• Hashtag #• Retweet (RT)• Promoted Tweet
Level 1
Anatomy of a Tweet
Can I handle another social channel?
Will I be able to tweet multiple times a day?
Will I be able to respond in a timely manner?
Is my audience on Twitter?Level 2
Questions to Ask Before Adding Twitter to Your Social Media Strategy
What Should I Tweet About?Links to Blog Posts
Level 2
Other People’s Stuff
Reply to Others
What Should I Tweet About?Live Tweet at Events
Level 2
Post Pictures
How Do I Get People To Follow Me?• Profile Graphics• Correct Username• Keywords in Bio
Level 3
How Do I Get People To Follow Me?
• Post Regularly & Consistently• Respond in a Timely Manner• Use Twitter Management Tools– Hootsuite– TweetDeck– Buffer– (There are MANY others)
Level 3
Twitter ExpertTake advantage of trending topics
Level 4
Twitter ExpertParticipate in Twitter chats
Level 4 Just a few examples:#pcinsurance
#inschat#edtechchat
#ProdMgmtTalk#ttot
#pinchat#carchat
#CustServTends#b2bchat
Twitter ExpertUse Twitter Lists
Level 4
Thank you!
http://www.artunlimitedusa.com