Leuven

* Ronald Coase, 1937 “The nature of the firm”.

HIGH

LOW

2000 2009 * Edelman Trust Barometer

*

* DatafromForresterResearchTechnographics®surveys,2007

* “Here comes everybody”, Clay Shirky,2008

VIRTUAL SOCIAL NETWORKS:

“WEBTRIBES…”

SOCIAL : HYVES

BUSINESS : LINKEDIN

SOCIO-BUSINESS: MINDZ.COM

SERIOUS GAME: WORLD OF

WARCRAFT (MMORPG:

Massively Multiplayer Online Role Playing

Game)

INTERNET HISTORY…

1. STATIC.

2. VOLUME GROWTH.

3. VOLUME EXPLOTION

550.000.000.000 PEOPLE ON LINE

4. PEOPLE / CONNECTING

SOCIAL NETWORKS/MEDIA

WEB1.0

BOUNDARYLESSORGANIZATION

Netherlands 13354

- GEEN VERGADERZALEN MAAR

VERGADERSTOELEN…

- GEEN UNIFORME VOORWAARDEN…

-  24/7 TOEGANKELIJK, BEHEER

ZELF RESERVERINGDETAILS…

-  ZALEN AFGESTEMD OP GEBRUIK…

-  SUPPLIERS HALEN ZELF

“BESTELLINGEN” OP…

-  COMMUNICATIE VIA SOCIALE

MEDIA…

Hyves,

Linkedin

Facebook, Youtube

Flickr

Delicious

Slideshare

Seats2meet Plaza: www.mindz.com

Reviews: www.meetingreviews.com

“ikwilmeedoen.nl”

Corporate blog(s)

Social network: www.frisinjehoofd.nl

Personal blog(s) www.ronaldvandenhoff.nl

Twitter fountain

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: HOW SOCIAL CAN YOU BE ?

PERSONAL CONTACT 40% WHAT IS REALLY GOING ON? 100%

CO-CREATION (MEEPRATEN) 65% INFO AS EMPLOYER 26%

*UNIVERSITEIT VAN TWENTE, 2007

BARRIERS TO BECOME ENTERPRISE2.0:

1. SOCIAL MEDIA = ANOTHER MARKETING TOOL

2. DOESNʼT FIT CORPORATE STRUCTURE

3. COMMUNITIES & CONTENT ARE GLOBAL

4. LONG TERM VISION

5. RESULTS ARE UNCLEAR

6. NO OR NEW METRICS

EXCEED EXPECTATIONS

TRANSPARANT

GLOBAL ORIENTATION

WILLING TO CHANGE

DISRUPTIVE BY NATURE

ENTERPRISE2.0