Strategic Management Texas A&M University MGMT 466 Dr. Victoria Buenger Spring 2016 415E Wehner 845-4851 Office Hours: Tuesdays and Thursdays, 12:30-2:00 and by appointment Course Schedule Home Syllabus Course Schedule DATE TOPICS AND READINGS REQUIREMENTS Tuesday, January 19 Introduction and Course Overview Read: Why the Gifted Can't Weigh That Giraffe Syllabus Student-Led Learning Assessment of Student-Led Learning Please bring a name tent to put on the table during class discussion. Continue to display it each class period until you are sure everyone knows your name, Thursday, January 21 MODULE ONE: STRATEGY AND GENERAL MANAGEMENT Models of Strategy Read: Excerpts from the Art of War by Sun Tsu Read: How a Small Business Becomes a Big Business from the New Your Times, December 22, 2010 Module 1 Outline Remember your name tent for class discussion. Come ready to discuss agency problems and classroom maintenance. Don't forget your Syllabus Quiz! Monday, Januay 25 5:00 p.m. Last day for adding and dropping course for the spring semester. Tuesday, January 26 Mission, Business Definition, and General Management Notes: Corporate Mission Statement Notes: Managerial Work Characteristics Supplemental Reading (for your own benefit): CEO Email Syllabus Quiz due by 5:00 p.m. Thursday, January 28 Function of the Chief Executive Notes: The General Manager's Job Read Minicase: John Little Mission Statement Homework due at the beginning of class (double checks) In-class Contribution Tuesday, February 2 In-Basket Exercise Purchase, download, and Read : Yellowtail Marine Supplemental Reading (for your own benefit): Time Management Skills Checklist Prepare to Discuss Yellowtail Prioritize In-Basket Items Be prepared to discuss your recommended action and rationale. Thursday, February 4 In-Basket Exercise (continued) Supplemental Reading: CEO Ethics In-class Contribution Tuesday, February 9 MODULE TWO: THE EXTERNAL ENVIRONMENT Tools for Performing External Analysis Read: Industry Analysis Read: Digging Baby Carrots Yellowtail Marine Homework due at the beginning of class (double checks) Module 2 Outline Thursday, February 11 Industry Analysis Introduction: Industry Analysis Brief and Internal and Competitor Analysis Briefs Guidelines for Written Work Begin advertising for team members Industry Analysis Brief assigned Tuesday, February 16 Industry Analysis (Continued) Conclude advertising for team members. Form teams. Thursday, February 18 Industry Analysis (Continued) Read: WalMart and Its Supplier Friday, February 19 Last day to apply for all degrees to be awarded in May without a late fee. Tuesday, February 23 Case Analysis Purchase, download, and Read: Cola Wars Continue: Coke and Pepsi in 2010 Case Study Question for Coke and Pepsi due at the beginning of class (double checks) Thursday, February 25 Case Analysis (continued) In-class Contribution Tuesday, March 1 Strategic Groups Read: Strategic Groups Thursday, March 3 No class. Work on Industry Analysis Brief. Monday, March 7 Mid-semester grades due in Office of the Registrar, by noon. Tuesday, March 8 MODULE THREE: INTERNAL ANALYSIS--CREATING VALUE? Read: Internal Analysis Read: Research in Motion Read: Boppy Read: Necco Module 3 Outline Thursday, March 10 Value Chain Analysis Handout: Generic Value Chain Handout: Retail Grocery Stores Value Chain Read: The Value Chain Industry Analysis Brief due at the beginning of class Guidelines for Written Work Internal and Competitor Analysis Brief assigned March 14-18 (non-class days) No Class. Spring Break. Tuesday, March 22 Business Models That Build Competitive Advantage and Sustainability Read: Nabisco In-class Contribution Thursday, March 24 Exam 1 ( Modules 1, 2, and 3) Study Guide for Exam 1 Tuesday, March 29 MODULE FOUR: BUSINESS-LEVEL STRATEGIES Business Definition and Generic Strategies Read: Generic Strategies Supplemental Reading (for your own benefit): The Price Is Right Module 4 Outline Thursday, March 31 Strategy in Practice Comparing Business Models in Aggieland due at the beginning of class (double checks) In-class contribution Tuesday, April 5 Competitive Tools Read: Competitive Tools Read: UPS & FedEx Thursday, April 7 Competitive Dynamics Read: Competitive Dynamics Course_Schedule_466_Spring_2016 file:///Users/eb31917/Dropbox/MGMT 466/Course_Schedule.html 1 of 2 1/14/16, 8:37 AM