Let’s Fight for Healthier Kids Join the Movement: Fuel Up to Play 60 Permission is granted to health and nutrition professionals to reproduce for nonprofit.

Let’s Fight for Healthier Kids

Join the Movement: Fuel Up to Play 60

Permission is granted to health and nutrition professionals to reproduce for nonprofit educational purposes

© 2010 National Dairy Council®. Fuel Up is a service mark of National Dairy Council.© 2010 NFL Properties LLC. All NFL-related trademarks are trademarks of the

National Football League.

The Issue: Childhood Obesity

2

…this could be

the first American

generation with a shorter

life expectancy than their parents

It’s Serious, But

Solvable.

Today’s Youth are Overweight and

Undernourished.

Overweight Kids Often Become

Overweight Adults

The Solution: Begins with Schools

America’s schools reach

over 55 million kids

a day, 180 days a year1,2

30 million

school lunches

served every day

Research shows that

good nutrition and

physical activity positively

affects academic achievement

Up to50% of daily

energy intake

consumed at school3

3

1 National Center for Education Statistics. Digest of Education Statistics: 2009. http://nces.ed.gov/programs/digest/d09/ (Accessed October 4, 2010)2 Education Commission of the States. Number of Instructional Days/Hours in the School Year: Updated June 2008. http://www.ecs.org/clearinghouse/78/24/7824.pdf (Accessed October 4, 2010) 3 Children's Diets in the Mid-1990's: Dietary Intake and Its Relationship with School Meal Participation, USDA, http://www.fns.usda.gov/ora/MENU/published/CNP/FILES/ChilDietsum.htm (Accessed Oct 4, 2010)

Health PartnersHealth

PartnersBusiness Partners

Business Partners

5

Guiding Principles Supported by Leading Health Organizations

Fuel Up to Play 60 Goals

Students are motivated to make better food choices – such as fruits, vegetables, whole grains and low-fat and fat-free dairy – and be more physically active before, during and after school

Schools have increased access to nutrient-rich foods and sustained opportunities for physical activity

Continually improve school environments and school stakeholders are supportive of nutrient-rich foods and physical activity

6

What Makes Fuel Up to Play 60 Unique?

Youth Involved

A Comprehensive Approach

Powerful Partners

7

Customization

National Issues, Local Solutions

Massive Reach

Program Advisors Sign-up Get FREE

activation kit

Students Spread the

word

Students and Program Advisors

Plan healthy eating

Physical activity “plays”

Students and Program Advisors

Identify opportunities

Your Fuel Up to Play 60 TourHow the program is part of a student’s daily life

8

Students Build excitement

Motivate

Students Engage, Implement and

Reward

Students Eat more nutrient-rich

foods60 minutes of physical

activity daily

Students and Program Advisors

Share successContinue to engage

Your Fuel Up to Play 60 TourHow the program is part of a student’s daily life

9

Helps Schools Achieve More

• USDA’s HealthierUS School Challenge– Healthy eating “plays” (taste

tests)– Physical activity “plays”– Resources for nutrition education– Promotes meal participation and

nutrient-rich foods

HealthierUS School Challenge

• School Nutrition Association’s District of Excellence– Operations: Taste test new healthy foods– Marketing/Communications: Engage

students & staff– Nutrition/Nutrition Education: Team

members part of wellness committee; breakfast “plays” for healthy meals; school Wellness Investigation tool

• Continuing Education Course for Activating Fuel Up to Play 60

• Other Member Resources

District of Excellence

• Alliance for a Healthier Generation’s Healthy Schools Program– Healthy eating “plays” (taste tests)– Physical activity “plays” – Resources for nutrition education– Promotes meal participation and nutrient-rich

foods

Healthy Schools Program

• President’s Council on Fitness, Sports and Nutrition’s President’s Challenge– NFL and Fuel Up to Play 60

commitment to helping 200,000 kids sign up for PALA

President's Challenge

• American Dietetic Association/Foundation- Mobilize registered dietitians nationwide- Educate schools on healthy weight and

quality nutrition- Support White House and Let's Move goals

Kids Eat Right Initiative

It just takes teamwork.

16

How You Can Join the Team

• Learn About the Program– Go to FuelUpToPlay60.com

• Join the Movement – Connect with your local dairy council– Assist participating schools

• Get Involved – Build relationships with key

stakeholders– Share your expertise and provide

guidance and counsel– Give a FUTP 60 educational

presentation

Additional Opportunities

• Be a resource to the Fuel Up to Play 60 Program Advisor– Participate in school events– Provide nutrition or physical activity

expertise

• Help Schools Achieve More– Investigate becoming a HealthierUS

School – Participate in the Healthy Schools

Program, District of Excellence and PALA

<Insert Local Opportunities>

Get Started!

Ready to Fuel Up to Play 60?• Visit FuelUptoPlay60.com • Contact your local dairy council

©2010 National Dairy Council®. Fuel Up is a service mark of National Dairy Council. ©2010 NFL Properties. All NFL-related trademarks are trademarks of the National Football League.