EUROPEAN SEMINAR ON DIGITAL CORPORATE COMMUNICATIONS @shelisrael SHEL ISRAEL Writer and thought leader on technology’s impact on business and life. “Lethal Generosity: Contextual Technology & the Competitive Edge. Being generous to customers is lethal to competitors and this has ramifications for corporate communications”
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
EUROPEAN SEMINAR
ON DIGITAL CORPORATE COMMUNICATIONS
@shelisrael
SHEL ISRAELWriter and thought leader on technology’s
impact on business and life.
“Lethal Generosity: Contextual Technology & the
Competitive Edge. Being generous to customers is
lethal to competitors and this has ramifications for