LET’S GET PEOPLE TALKING ABOUT ORGAN DONATION · One of the easiest ways to encourage people to join the conversation about organ donation is through your social media channels.

LET’S GET PEOPLE TALKING ABOUT ORGAN DONATION SEPTEMBER 2015

Activation toolkit

We want to encourage the entire nation to join the conversation about organ donation and help save and improve more lives in the future. But we can’t do that without the help of our valued partners. This activation toolkit is designed to help you help us. It has everything you need to get people talking about organ donation.

To help us create a big bang at the start of National Transplant Week, please don’t share any of the campaign information or assets until 7th September.

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#sayidonate www.organdonation.nhs.uk

A third of people who wish to donate their organs haven’t told their family and friends. Share your decision now so it doesn’t go to waste.

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JOIN US THIS NATIONAL TRANSPLANT WEEK

82% of the population definitely want to donate or would consider donating their organs. But only 50% have talked about it with their family, and it is family members who will ultimately need to agree to organ donation going ahead.

So, this National Transplant Week we are running a nationwide, integrated campaign to get people talking about organ donation – 7 Days To Say Yes I Donate. We’ll prompt people to show their support for organ donation, speak up about their reasons for doing so, and in turn encourage others to do the same.

It’s in your handsWe want as many people to be involved as possible. We’re asking you to support National Transplant Week – 7 Days To Say Yes I Donate through your website, newsletters, social media, internal comms, and any other on and offline channels you may have. This toolkit contains everything you need to show your support, help us create a buzz and get your employees and customers talking about organ donation.

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THE CAMPAIGN

TIMELINE

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TIMELINEHere is a suggestion of how to time your activity throughout National Transplant Week.

7-13 September

We are keen to launch with a bang on the 7th September. After this, keep up momentum by flooding your channels with National Transplant Week content to keep the conversation going, finishing with a last push to engage your audience through to the end. If you need any assets resized, please just get in touch with [email protected]

After National Transplant week

Our work continues beyond September 2015: over the next five years we aim to deliver a revolution in public behaviour in relation to organ donation so that attitudes change and people will be proud to donate, when and if they can, in order to save and improve more lives. In particular we want to: • increase the number of people on the organ

donor register• stimulate conversations and debate about donation• and present donation as a benefit to families in

end-of-life and grieving processes

We are keen to develop long term, strategic, integrated partnerships in order to achieve this so do get in touch to discuss further.

The Company @TheCompany 2hrs

Move your feet @moveurfeet 2hrs

It’s National Transplant Week. Would you

donate your organs? If so, share your

decision. #sayidonate www.organdonation.nhs.uk

SOCIAL MEDIA

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One of the easiest ways to encourage people to join the conversation about organ donation is through your social media channels. To make it even easier, here are some suggested posts for you.

Facebook - postcardFacebook - postcard

We’re proud to support National

Transplant Week. Let’s get the nation

talking about organ donation.

#sayidonate www.organdonation.nhs.uk

Twitter

Twitter posts 1. We’re proud to support National Transplant Week.

Let’s get the nation talking about organ donation. #sayidonate www.organdonation.nhs.uk

2. It’s National Transplant Week. Would you donate your organs? If so, share your decision. #sayidonate www.organdonation.nhs.uk

Facebook

Facebook posts 1. It’s National Transplant Week this week – 7 Days To

Say Yes I Donate. Would you consider donating your organs? If so its time to speak to your loved ones. #sayidonate www.organdonation.nhs.uk

2. We’re proud to support National Transplant Week.

Like and share this to show your support too. On average, three people die every day because there just aren’t enough organs available. So, let’s get the entire nation talking about organ donation. #sayidonate www.organdonation.nhs.uk

Feel free to write your own posts too. We just want to see as many people as possible talking about organ donation online using the hashtag #sayidonate. Plus, here are some other social media assets for you to share: www.organdonation.nhs.uk/news-and-campaigns/downloads

Thunderclap

There will be a Thunderclap during National Transplant week. More details to follow.

Conversation starter quiz

You’ll find a quiz on the NHS Blood and Transplant Facebook page with questions that range from the mundane to the meaningful to provoke a conversation about organ donation.

WEBSITE/DIGITAL CHANNELS

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A homepage takeover is the perfect way to reach and engage people. Here are some ads and copy, which you can also use across your blogs, forums and intranet pages to provide your audience with more information. Feel free to personalise it to suit your own style.

7 days to say yes I donateIt’s National Transplant Week so let’s all join the conversation about organ donation. There’s plenty to discuss…

Let’s talk about organ donationOn average three people die every day because there just aren’t enough organs available. You can add your name to the organ donor register and help save others after you’re gone.

Let’s talk about registering as an organ donorAnyone can register as an organ donor, at any age. You can choose to donate some or all of your organs. And you can change your mind at any time. It only takes a few minutes to register, all you need to do is visit: www.organdonation.nhs.uk or call 0300 123 23 23

Let’s talk about sharing your decision Currently, only 61% of people on the organ donor register have told someone that they’ve registered. But your family’s consent is needed for a donation to go ahead. So let them know.

This week, whatever you’re up to, make time to join the conversation. You can find out more about National Transplant Week at www.organdonation.nhs.uk and see what people are saying on social media with the #sayidonate hashtag.

Digital asset - Leaderboard

Digital asset - MPU

Website copy – long

7 Days To Say Yes I DonateIt’s National Transplant Week so let’s all join the conversation about organ donation. There’s plenty to discuss…

Let’s talk about organ donationOn average three people die every day because there just aren’t enough organs available. You can add your name to the organ donor register and help save others after you’re gone.

Let’s talk about registering as an organ donorAnyone can register as an organ donor, at any age. You can choose to donate some or all of your organs. And you can change your mind at any time. It only takes a few minutes to register, all you need to do is visit: www.organdonation.nhs.uk or call 0300 123 23 23

Let’s talk about sharing your decision Currently, only 50% of the population have talked about organ donation with their family. But your family’s consent is needed in order for a donation to go ahead. It can be difficult for them to make this decision, so letting them know now will make it easier for them in the future.

This week, whatever you’re up to, make time to talk about organ donation. You can find out more about National Transplant Week at www.organdonation.nhs.uk and join the conversation on social media with the #sayidonate hashtag.

Website copy – short

7 Days To Say Yes I DonateThis week is National Transplant Week. Whatever you’re up to between 7th and 13th September 2015, make the time to talk to your family about organ donation. You can find out more about National Transplant Week and register to be a donor at www.organdonation.nhs.uk And join the conversation on social media with the #sayidonate hashtag.

MPU and leaderboard

These have been created for you to house on your website. One of the most effective ways to use them is via a homepage take over. You can also add them to prompt people at the end of a transaction on your site.

Signature

By adding this image to your email signature you can show your support for National Transplant Week with every email you send. Why not ask your employees to add it to their signature so that every email sent from your company shares this important message?

Email and newsletter copy

Why not add an article about National Transplant Week to your newsletter? Or send an email to all your employees? You can use the website copy as a starting point – but the more personal the better, so feel free to amend.

EMAIL

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Another great way to get people talking is by email. There are a couple of ways you can do this.

Digital asset - Email signature

OFFLINE ASSETS

#sayidonate www.organdonation.nhs.uk

Your decision to be an organ donor can only be honoured if your family knows about it.

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#sayidonate www.organdonation.nhs.uk

A third of people who wish to donate their organs haven’t told their family and friends. Share your decision now so it doesn’t go to waste.

MI550

NHSBT-POSTER_AW_2b.indd 1 27/08/2015 12:35

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NHS Blood and Transplant has created a range of printed materials to help encourage people to talk about organ donation throughout National Transplant Week.

If you would like some of these to display in your workplaces or shops, please visit www.organdonation.nhs.uk/news-and-campaigns/downloads to find downloadable versions that are ready for print. Materials include:

• Posters• Flyers• Quizzes• Photo props.

SO, IT’S OVER TO YOU

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Now you have everything you need to get people talking about organ donation. We can’t wait to see all the conversations you generate.

Getting more people adding their name to the organ donor register and sharing their decision is as easy as 1, 2, 3:

1. Flood your channels with National Transplant Week content so everyone in your network knows about it.

2. Like, share, favourite and retweet as many #sayidonate posts as you possibly can to spread the word far and wide.

3. Start by having a conversation about organ donation with everyone in your organisation.

We’re here to helpIf you have any questions about National Transplant Week – 7 Days To Say Yes I Donate, please get in touch.

• Stakeholders general enquiries: [email protected]• Partnerships general enquiries: [email protected]