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Let your content search for leads and opportunities. Flemming Madsen, Founder @FlemmingMa Reversing search – now the content searches for people who will find it interesting
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Page 1: Let your content find its audience

Let your content search for leads and opportunities.

Flemming Madsen, Founder

@FlemmingMa

Reversing search – now the content searches for people who will find it interesting

Page 2: Let your content find its audience

Example:You are organising an event and

you would like to find some people who can help spread the

word…

Reversing search – now the content searches for people who will find it interesting

Page 3: Let your content find its audience
Page 4: Let your content find its audience
Page 5: Let your content find its audience

Just link to your content

Page 6: Let your content find its audience

Alternatively, just drag-and-drop the document to the dashboard…

Page 7: Let your content find its audience

Alternatively, just drag-and-drop the document to the dashboard…

Page 8: Let your content find its audience

Some good options ,but also some that are located far away

Page 9: Let your content find its audience

Solution: Scoring the profiles according to location, job and interests

Page 10: Let your content find its audience

All perfect now!

Page 11: Let your content find its audience

Also perfect for

• B2B Marketers - Lead generation• Public Relations – Finding bloggers, journalists, editors, evangelists• Thought Leadership – Finding influencers, white paper distribution• Content Marketing – Finding bloggers, influencers, evangelists• Public Awareness – Finding bloggers, influencers• University Recruiters – Finding prospective students, evangelists• Consultancies – Finding influencers, white paper distribution• Charities – Finding evangelists, fund raisers

Page 12: Let your content find its audience

Let your content search for leads and opportunities.

Flemming Madsen, Founder

@FlemmingMa

Reversing search – now the content searches for people who will find it interesting