The universe is made of Stories, not atoms. ~ Muriel Rukeyser ~
Let me tell you a tale: The magic in everyday storytelling
May 09, 2015
In December 2013, The Storytelling Tree was thrilled to be a keynote speaker at the annual National Association of Graduate Careers Advisory Services (NAGCAS) Conference on the beautiful Daydream Island.
In Tristan's presentation “Let me tell you a tale: the magic in everyday storytelling, he explored how storytelling could revolutionise the way advisors interact with their clients.
This adventure covered:
• the neuroscience and psychology that explains why storytelling works;
• a simple storytelling structure applicable to almost any business context; and
• a series of practical and interactive case studies in which we told resonant and meaningful narratives using LinkedIn, Twitter and powerpoint.
In Tristan's presentation “Let me tell you a tale: the magic in everyday storytelling, he explored how storytelling could revolutionise the way advisors interact with their clients.
This adventure covered:
• the neuroscience and psychology that explains why storytelling works;
• a simple storytelling structure applicable to almost any business context; and
• a series of practical and interactive case studies in which we told resonant and meaningful narratives using LinkedIn, Twitter and powerpoint.
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Transcript
The universe is made of Stories, not atoms.
~ Muriel Rukeyser ~
Let me tell you a tale The magic in everyday storytelling
Once upon a time...
http://www.youtube.com/watch?v=nnsSUqgkDwU
http://www.youtube.com/watch?v=gK9joE36SBI
We are all storytellers.
We are all storytellers.
We are all storytellers.
We are all storytellers.
Yet something has happened.
Stories are no longer considered valid method of business communication.
Data alone does not motivate people to act.
Humans are motivated by stories.
Stories are no longer considered valid.
Prove why storytelling works.
Show how you can craft a story.
Explore practical storytelling examples.
A little bit about me.
Let me tell your love story
Let me bring your stories to life
So, how does storytelling work.
http://www.youtube.com/watch?v=wp8ebj_yRI4
We are 15-22 times more likely to remember a story
than a bulleted list.
Cortisol Focuses our attention
Oxytocin Enhances care, empathy
and connection
How do you craft a great story?
The retelling of a moment in time explaining how and why life changes
that inspires your audience to think.
Robert Mckee Screenwriting Legend
The Beginning
Once upon a time…
Set the Scene
The Middle
But one day…
Identify the roadblock , catalyst or point of
tension
The End
And they lived happily ever after...
Show what happened or changed
How can I tell great stories that solve my biggest business problems?
Tell stories through...
Twitter Instagram
Mentoring
Performance Coaching
In reports and meetings
Elevator pitches
Case Studies on your website
LinkedIn Profiles
Seminars
In conclusion.
The end.
www.thestorytellingtree.com.au
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