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LESSONS LEARNED INTEGRATING UX INTO AGILE TEAMS Brian Sobus
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Lessons learned integrating ux into agile teams.2012.08.with notes

Jul 14, 2015

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Page 1: Lessons learned integrating ux into agile teams.2012.08.with notes

LESSONS LEARNED

INTEGRATING UX INTO

AGILE TEAMS

Brian Sobus

Page 2: Lessons learned integrating ux into agile teams.2012.08.with notes

About Me

I am an Agile Methodologist & Practitioner, a Software

Developer, and a Software Director based in Raleigh, NC.

In these roles and a few others, I’ve helped guide

companies, teams, and individuals in their development,

careers, and decisions.

I am President and Principal Developer for Snowglobe

Software Development, Inc. and the Director of Interactive

for Centerline Digital in Raleigh.

Page 3: Lessons learned integrating ux into agile teams.2012.08.with notes

UX versus Usability versus UI

http://www.wired.com/magazine/2012/01/ff_ux/ Copyright Wired Magazine

Page 4: Lessons learned integrating ux into agile teams.2012.08.with notes

My First Try

Page 5: Lessons learned integrating ux into agile teams.2012.08.with notes

Cross-Functional Team

Dev Dev UX

Legacy

Product

New Product Dev Dev UX

Dev Dev UX

Dev Dev

2 One Product

Page 6: Lessons learned integrating ux into agile teams.2012.08.with notes

I Know it All Now!

http://www.flickr.com/photos/jainbasil/4889471879/

Page 8: Lessons learned integrating ux into agile teams.2012.08.with notes

Really Make it an Agency

UX and Usability

Sprint Team A

Sprint Team B

Sprint Team C

Other Priorities

Page 9: Lessons learned integrating ux into agile teams.2012.08.with notes

As for me, all I know

is that I know

nothing.

-- Socrates

I can't go back to yesterday

because I was a different

person then.

-- Alice

Page 10: Lessons learned integrating ux into agile teams.2012.08.with notes

Agile is About Team

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UX is Valuable

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Page 14: Lessons learned integrating ux into agile teams.2012.08.with notes

The Mad Hatter: Have I gone mad?

Alice: I’m afraid so. You’re entirely bonkers. But I’ll tell you a secret. All the best people are.

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Page 16: Lessons learned integrating ux into agile teams.2012.08.with notes
Page 17: Lessons learned integrating ux into agile teams.2012.08.with notes

How do you integrate UX?

• No one answer

• But I do have an inclination

Page 18: Lessons learned integrating ux into agile teams.2012.08.with notes

THANK YOU FOR COMING [email protected]

Page 19: Lessons learned integrating ux into agile teams.2012.08.with notes

Session Notes

At the end of the session, I asked the audience what they have seen work when it comes

to integrating UX into Agile teams. The group shared a lot, and we looked at a number of

different models. In the end, for many companies, I think a hybrid model could work best.

In the hybrid model, the teams would always have a UX member, and these teams would

pull research, look-ahead work, and long running work as part of an Agile process.

However, in order to ensure a shared vision across all teams, the UX members would

meet as part of a larger Scrum of Scrums-like meeting/group that would discuss the body

of work as a whole, and maintain brand integrity.

The following slides contain the raw comments that were shared…

Page 20: Lessons learned integrating ux into agile teams.2012.08.with notes

The Raw Data

• Kanban seems to work better. Scrum seems to force work ahead.

• Limit the amount of research space and look-ahead

• Having Architects be coupled to UI produces better design.

• Story – Tactical and Incremental (Little). Design – Strategic (Big)

• Better Done-ness Criteria!

• Virtual Agency (Center of Excellence), but UX is still a part of their team.

• Goal is to study and experiment. Create a more centric focus. Every Friday, do a study.

• Make sure you are solving the RIGHT problems in User Stories. Create a UX-focused Cross-Functional team.

• Remove the divide between documentation and collaboration (ex, take wireframes away).

• Working with UX on a team makes things more relaxed.

• UX as a pig caused the team to slow down. UX as a chicken caused them to become a stakeholder. Now, the team moves faster and the Product Owner decides what UX work goes into the team.

• Pig and Chicken is BS because it creates an artificial divide within the company.

• No Hand-offs!

• Look at Salesforce’s Office Hours concept for their UX teams.

• When scaling, a hybrid needs to exist which creates a Distributed but Governed model.

• Empower and trust the developers. Open up early work for everyone.

• Look at a release planning “Cycle”: Vision (Paper Prototypes), Communication and Collaboration throughout, Joint Designs.

• Too many cooks can create a design-by-committee feel. To avoid, you need a champion role.