Lessons from Landing in the New York Times by Steven Uster of FundThrough

5 Lessons From Landing in the New York TimesTech Toronto Meetup July 2015

Steven UsterCEO & Co-Founder

Co-Founder & CEO of FundThrough

A marketplace lender for small business loans

We reduce invoice payment terms to 24 hours

Seed funded by Real Ventures + awesome angels

WHO AM I?LOOKING TO HELP OTHER ENTREPRENEURS GROW THEIR BUSINESS

Passionate entrepreneur (3x over) looking to help other entrepreneurs grow their companies

3

HOW DID I GET INTO THE NYT? 1. Read article posted on LinkedIn –

contacted journalist2. Wrote blog post about the power of

LinkedIn3. LinkedIn Corp PR re-tweeted post4. Coincidentally, NYT was working with

LinkedIn to write an article about SMBs

5. Spoke with NYT journalist about more than LinkedIn

5 LESSONS I LEARNEDBY LANDING IN THE NEW YORK TIMES

Look for ways to be helpful

LESSON #1

4

Use all available toolsLESSON #2

5

Be polite and courteousLESSON #3

6

7

A simple “thank you” kept the conversation alive

Keep your eyes open foropportunities

LESSON #4

8

Stay even keeledLESSON #5

9

BONUS LESSON:ALWAYS BE SELLING

WHAT COULD YOU DO IF YOUR INVOICES GET PAID IN 24 HOURS?

“ALWAYSBE

SELLING”

Alex Baldwin

Our Location260 Spadina AveSuite 400Toronto, ON

Websitewww.fundthrough.com

@fundthrough

Call Me

416-971-5724

Email

[email protected]

STAY IN TOUCHAlways available to help!