Lesson Objectives… - zenglish.jp filesales with our existing customers. ... Student A and Student B are discussing sales strategies and tactics to acquire new ... 21 AM ...

Planning AheadAdvanced Class

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This week…

Lesson Objectives…

Business English Conversation

Advanced Class

Chris and Akio are working in the

sales department and are planning

what they have to get done over the

next few months.

➢ Discussing priorities and plans

➢ Sales strategies and tactics

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Warm Up – Topic Question

What kind of personality traits should someone have

to become a salesperson?

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What are they

planning?

Picture Description

What is he showing to his two co-workers?

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Skit

Chris It seems like we will be extremely busy over the next few months.

AkioI think it would be a good idea to make a fixed plan to help with

efficiency.

ChrisI agree. The first thing we need to do is analyze the sales data for the

past six months.

AkioThat would be very helpful to understand and improve the overall

performance of the sales team.

ChrisWe should also prepare a strategy to acquire new customers and

increase market share.

AkioGood idea, but we need to make sure we take care of our existing

clients as well.

ChrisOK. Let's also come up with strategies that are designed to maintain

sales with our existing customers.

Akio There is a lot of work to do. Let's get started.

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1. It seems like we will be……

2. I think it would be a good idea to……

3. The first thing we need to do is……

4. We need to make sure we take care

of……

Sentence Building

The first thing we need

to do is prepare a report

for the CEO.

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Role Play – Sales Plan

Key Phrases

• It seems like we will

be …

• I think it would be a

good idea to…

• The first thing we

need to do is …

• We need to make

sure we…

• Other

Strategies – New business

• Send 50 letters to new

prospects each week

• Make 50 cold calls to new

prospects each week

• Create 10 proposals each

week

• Make five presentations

each week

• Other

Student A and Student B are discussing sales strategies and tactics to acquire new business as well as thinking of ideas to grow existing business.

Strategies – Existing clients

• Call existing clients once

a month with a new idea

• Create and email a

monthly newsletter

• Create web-based

seminars

• Take three existing clients

to lunch each month

• Other

Student A: Tell Student B that you

need to think of effective sales

strategies to acquire new business

and grow existing business.

Student B: Agree with Student A and

suggest some .Strategies

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Agree or Disagree

1. It is OK to be dishonest at times as a salesperson.

2. Entertaining clients is an important part of a sales

strategy.

3. Cold calls from companies to private phone numbers

should be banned.

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Discussion

Have you ever worked in the sales industry before?

Do you think you have the right kind of personality

to be a successful salesperson?

If you could be a salesperson what product would

you like to sell?

Do you think being a salesperson is a hard job?

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Word Index

acquire

analyze

dishonest

efficiency

existing

increase

maintain

strategy

trait

- We need to acquire more experience.

- Could you please analyze the report?

- I believe he was being dishonest.

- The efficiency of his work is very good.

- Existing customers are very important.

- We need to increase sales asap.

- Let’s maintain a good relationship with him.

- I don’t think that is a good strategy.

- She has good traits for this type of job.

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Next Week

Reviewing Job Applications

Job applications can be time-consuming,

and can often lead to difficult decisions.

Hiring managers need to know what to

look for, and how to find it, in order to find

the best possible candidate for the

company. Next week we will look at some

processes of reviewing job applications.