Lesson 5 Use Magic Words In Your Biz Cards, Emails, Flyers, Etc. __________________________________________________________________________________ Besides using “magic words” to book appointments or meetings with your prospects, there are many other places in your business you can use your new skills to boost your results (especially when using these in “written form”). One of the easiest and most obvious places is to… Use Magic Words on Your Business Cards I’m sure you have some kind of business card you give out to prospects and customers or share with the people you meet at networking events. You may use a pre-formatted design issued from your company, or have a more personalized card you’ve created for yourself. In either case, most cards include the same kinds of details, including a logo and/or your company name, your name and contact info (phone number, email, website, etc); basically whatever someone would need to get in touch with you if she wanted to find out more about what you do. As nice as your card may look, there’s a common problem. Many people (especially at networking events) will politely take your card, then toss it in the bottom of their purse or briefcase, and not look at it again. (In fact, haven’t you done this yourself on occasion? I know I certainly have). It’s not personal, it’s just most cards don’t stand out or grab our attention. We get busy, put it to the side, and quickly forget about it. There is a small tweak you can make to your business cards that can make them a LOT more effective at generating new leads and business for you. In addition to the info on your card regarding “WHAT” you do (selling skin care, weight loss products, cards, jewelry, wellness products etc) you also need to include a message so someone can easily see WHY she should reach out and contact you. In other words, in addition to the usual details, you also need to make it clear WHO you work with, and HOW you help them. In true “magic words” fashion, you need to have some clear benefits stated on your card, so that people can recognize how you, your product and/or your business can help them! (Remember, most people don’t ‘connect the dots’ and come to this understanding all on their own. We have to help them by including a clear message that spells this out).
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Lesson 5
Use Magic Words In Your Biz Cards, Emails, Flyers, Etc.
Magic Words to Selling and Sponsoring Copyright 2012 Sonia Stringer and Savvy Biz Solutions Inc Page 4
The big point here – don’t waste that valuable piece of real estate on the back of your business
card! In additional to sharing with people WHAT you do, use your card to educate people on
WHY they would want to contact you, and to outline the benefits/results that would be
important to them.
Use Magic Words in Your Emails, Invitations, & Flyers to Inspire Action!
There are many other places you can use magic words in written form to influence people and
create better results in your business. For example, you might want to email your team about
an upcoming training, with the intention of inspiring them to attend. .
Or, you might send out invitations to your hostess’s guest list, hoping to entice people to attend
your trunk show, party or class. You may design a flyer to draw people to an opportunity
meeting or upcoming event related to your business. Magic words work well in all these cases.
Here’s an example:
Let’s say you’re crafting an email for your team, and want to inspire your group to attend an
upcoming conference call, or live training event. In an earlier lesson, you learned that when you
ask people to host an event or meet with you, you need to “sell” them on the meeting,
stressing the benefits (what’s in it for them!) so they are more likely to say yes.
The same is true in this case. If you want to inspire your group to attend a conference call, or a
live training or meeting of some kind, you need to “sell” them on it. Meaning, you don’t just
want to communicate WHAT the event is about (name, date, logistics, etc) you also want to
stress WHY they need to attend (what benefits they’ll receive, what end results they may
experience by attending, etc).
Using the magic words ideas you’ve already learned, you can clearly spell out the BENEFITS of
the training (so they can appreciate WHY they need to be there!)
For example – let’s say you have a monthly meeting coming up, and you want as many people
on your team to attend as possible.
Your email to you team might look like this:
Hello everyone!
Just a quick note to remind you that next week is our monthly training event. I look
forward to this event all month long, as I love to and see you all and catch up on how
you’re doing.
Magic Words to Selling and Sponsoring Copyright 2012 Sonia Stringer and Savvy Biz Solutions Inc Page 5
I know many of you have busy schedules, and it can feel like a stretch sometimes to
make it to these events. However, it’s so worth putting in the time to attend this next
meeting, because you will…
(next - stress clear benefits of your meeting. WHY should people attend? What will they
learn? How will they feel? Here’s some possible benefits to stress… )
Hear the latest updates, so you feel “in the know” re: all the most important details regarding your business
Get re-inspired by connecting with the team, hearing each other’s wins, etc
Develop some new skills to help you get more sales this coming month. I’m going to be sharing a great new skill I just learned that will help you “handle objections” so you can boost your sales in the coming weeks.
Meet our newest members, and feel inspired by how much we’re growing… I know you’ll leave at the end with some important new skills to help you make more money next month… and feeling energized and supported. Here are the details:
Date/Time/Location, etc
Please confirm your attendance Friday, email me at [email protected]
See you then,
Your name, etc
Now, you’ll want to customize this kind of message so it works for YOU and your events, etc –
but hopefully this example gives you some idea of how to use the magic words skills you’ve
learned so far, to stress the BENEFITS of whatever training, call or event you want to promote.
(Remember, you need to ‘sell’ your team on “what’s in it for them” if you want them to take
action).
OR – let’s say you want to inspire your team to take advantage of an upcoming inventive
program your company is offering. You could send an email or note that might look like this:
Magic Words to Selling and Sponsoring Copyright 2012 Sonia Stringer and Savvy Biz Solutions Inc Page 6
Hello (team)…
By now, you’ve heard about our company’s new ABC incentive program that starts this
month, and will run until the end of the year. Although we’ve had incentive trips before,
this one is going to be extra exciting.
Now, I know many of you are busy, and might be wondering if you want to make the
extra effort to qualify for this campaign. Well, here are some important reasons this is
going to be truly worth your attention.
If you choose to take part in this campaign, you can_____________ (stress
benefits/results people can experience by taking part. Here are some ideas..).
Earn double points for all your XYZ sales, so it’s easier than ever to qualify for your monthly volume totals…
Feel inspired and supported, as we all work together as a team to qualify (it’s so much easier doing it this way, then working on your business all alone)…
Get extra help to stay on track during our weekly XYZ call. You’ll get my help working through any challenges coming up for you, so you can stay on track to be sure to qualify for all the great rewards you can earn.
If YOU take part, more people on your team will take part, and their extra excitement and activity will make it easier for everyone to make more money this year.
Receive an all expenses paid trip for you and your family to “XYZ cool location”. Imagine how much fun you’ll have celebrating with your fellow team mates in this tropic paradise… and how great it will feel to treat your kids to a vacation they’ll never forget.
Kick start your business into high gear. Besides qualifying for the trip, the extra momentum you create through this campaign can take your business to the next level, and make it easier to keep growing it from there. To hear all the details and decide if this is the right time for you to take part, be sure to join in our next team call, coming up ___________________. You’ll get all the details you need so you can experience success and reap the rewards of this amazing trip! I’ll see you then Your signature, etc
Magic Words to Selling and Sponsoring Copyright 2012 Sonia Stringer and Savvy Biz Solutions Inc Page 7
Now – again, I’m just sharing some generic ideas here, so you’ll want to customize your
message so it makes sense for your business. The point is that you can use your magic words
skills in written form (through emails, flyers, invitations, etc) to influence people to take action.
In all cases, you want to be sure to stress the BENEFITS people will experience by taking
action, so they can clearly see what’s in it for them!
Here’s an example of an email I sent out to my list, to inspire people to attend an upcoming
webinar I was hosting. (You can see how I stress the BENEFITS of the training - in bullet form-
so it’s easy for people to see WHY they should attend this event).
Magic Words to Selling and Sponsoring Copyright 2012 Sonia Stringer and Savvy Biz Solutions Inc Page 8
Or, here’s another example of a similar email I sent to promote a different training call (again,
putting the benefits in “bullet form” so they are easy to notice and read).
Magic Words to Selling and Sponsoring Copyright 2012 Sonia Stringer and Savvy Biz Solutions Inc Page 9
Your Turn for Mastery: Write a Message to Inspire Action /Promote Your Event
You can use magic words in many formats (emails, flyers, written invitation, etc) to promote
ANY kind of event – or inspire people to take action in some way. Here are some questions that
can help you formulate your message:
1. What event do you want to promote? (Example: one of your trunk shows, classes or product
demos? A conference call with your team? A training event or opportunity meeting of some