Lesson 11.6 – Press Releases Copyright © 2014 by Sports Career Consulting, LLC.

Lesson 11.6 –

Press Releases

Copyright © 2014 by Sports Career Consulting, LLC

LESSON 11.6

SEM Communications

Commonly referred to as a news or media release

Press Release:

A prewritten story about an organization or athlete/entertainer that is disseminated to various media

Press Releases

Copyright © 2014 by Sports Career Consulting, LLC

LESSON 11.6

SEM Communications

Press Releases Should Address Specific Information

Date

Release Statement

Headline

Contact Information

Press Releases

The Lead

Text (Body of Release)

Pitch

End

Copyright © 2014 by Sports Career Consulting, LLC

LESSON 11.6

SEM Communications

Three Categories of Press Releases

1) Pre-Release

2) Live-Release

3) Post-Release

Press Releases

Copyright © 2014 by Sports Career Consulting, LLC

LESSON 11.6

SEM Communications

If a team wanted to release the signing of a key free agent to the media, an advance story would alert the media to a press conference the following day

Pre-Release:

A press release that occurs before the event takes place

Press Releases

Copyright © 2014 by Sports Career Consulting, LLC

LESSON 11.6

SEM Communications

A second story is released at the actual news release when the new player is formally introduced to the media at the press conference

Live-Release:

A press release that occurs during the event

Press Releases

Copyright © 2014 by Sports Career Consulting, LLC

LESSON 11.6

SEM Communications

The next few days following the press conference, additional releases are sent out referencing details of the player’s new contract, plans for success and past statistics

Post-Release:

A press release that occurs after the event has taken place

Press Releases

Copyright © 2014 by Sports Career Consulting, LLC

LESSON 11.6

SEM Communications

Typical Information Communicated Via Press Release

Announcement of a team’s key free agent acquisition

Release of game schedules

Highlights of a new blockbuster film to be released

Announcement of an upcoming promotion

Description of an upcoming community relations event

Press Releases

Copyright © 2014 by Sports Career Consulting, LLC

LESSON 11.6

SEM Communications

Copyright © 2014 by Sports Career Consulting, LLC

Discussion Topic

Review the press release handout and answer the following questions:

* What information is being communicated?

* What type of release is this?

* Does the release address key information?

* Overall, is this an effective release? Why or why not?

LESSON 11.6

SEM Communications

Copyright © 2014 by Sports Career Consulting, LLC

Blank Slide Available

for Teacher Edits

LESSON 11.6

SEM Communications

Copyright © 2014 by Sports Career Consulting, LLC

Sports & Entertainment Communications

LESSON 11.6 REVIEW (ANSWERS)LESSON 11.6 REVIEW (ANSWERS)

1) Create a press release with all its essential elements

A good press release includes a date, release statement, catchy headline, contact information, the lead, text, the pitch and the end.

Copyright © 2014 by Sports Career Consulting, LLC