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Lesson 01
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Unit 112
Unit 11: Core unit3
Lets launch a car:1. What information will we need?2. How did this founder launch a car?
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Elon Musk5
Module background
Unit: 11 Research project
This unit is assessed by a Pearson-set assignment
Students will choose their own project based on a theme providedby Pearson (this will change annually)
The project must be related to their specialist pathway of study(unless the student is studying the general business pathway)
This will enable students to explore and examine a relevant andcurrent topical aspect of business in the context of the businessenvironment and their chosen specialist pathway
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Module background
The unit enables students to demonstrate thecapacity and ability to identify a research theme,to develop research aims, objectives andoutcomes, and to present the outcomes of suchresearch in both written and verbal formats.
The unit also encourages students to reflect on theirengagement in the research process during whichrecommendations for future, personal developmentare key learning points
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Module background
On successful completion of this unit students willhave the confidence to engage in problem-solvingand research activities which are part of thefunction of a manager.
Students will have the fundamental knowledgeand skills to enable them to investigate workplaceissues and problems, determine appropriatesolutions and present evidence to variousstakeholders in an acceptable andunderstandable format
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Learning outcomes
Examine appropriate research methodologies and approaches as part of the
research process.
Conduct and analyse research relevant to a business research project.
Communicate the outcomes of a research project to identified stakeholders.
Reflect on the application of research methodologies and concepts.
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Criteria10
Theme for 2017/18
The impact of digitaltechnology on businessactivity
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Digital technology
Digital technology has revolutionised theway we conduct business.
Over the last decade it has dramaticallychanged traditional business models andtransformed business activities.
The use of digital mobile technology hasprovided businesses with a wealth of choiceand opportunity.
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What are the benefits for the business?13
What are the benefits for the business?14
What are the benefits for the business?15
What are the benefits for the business?16
Digital technology helps in:
Administration - cloud technology enables effective filing, storage and sharing ofinformation.
Communication - social media and mobile technology allows businesses toconnect, communicate, collaborate and build relationships on a global scale.
Storage and Distribution - `The Internet of Things’ is connecting and integratingsystems throughout business structures.
Production - Artificial intelligence and big data analytics are driving Innovationand product growth.
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Digital technology helps in:
Administration - cloud technology enables effective filing, storage and sharing ofinformation.
Communication - social media and mobile technology allows businesses toconnect, communicate, collaborate and build relationships on a global scale.
Storage and Distribution - `The Internet of Things’ is connecting and integratingsystems throughout business structures.
Production - Artificial intelligence and big data analytics are driving Innovationand product growth.
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Today’s activity
Decide on a title for your research
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Examples - Operations
Impact of security concerns onthe choice of digital media; Acase study of ABC bank
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Examples - Marketing
Impact of brand trust on the useof digital media; A case study onthe use of Google drive amongststudents in Colombo district
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Examples - Entrepreneurship
Determinants of Digital use inSME; A case study on the use ofGoogle Suit amongst SMEs inColombo district
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Examples – Travel & Tourism
Factors promoting the use ofdigital platforms for hotel booking;A case study of Trip advisor users
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Examples – Psychology
Impact of pricing psychology onconsumer choice; A case study ofDigital advertising
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Examples – Law
Understanding the effectivenessof regulatory framework onconsumer buying behaviour; Acase study of Digital use in SriLanka
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How to choose a research topic?
Two individuals cannot work on the same topic
Topic has to be unique to Sri Lanka
You have to do an actual research in the second semester based on your
proposal.
No topic changes after submission.
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Module constructSe
mes
ter 0
1
Propose thetopic
Sem
este
r 01
Introduction,LR andMethodologyconstruction
Sem
este
r 02
Full research
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Lesson 02
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Lesson 02 – Session plan
Developing a research proposition:
The importance of developing methodical and valid propositions as thefoundation for a research project
Rationale – the purpose and significance for research question orhypothesis.
The value of the philosophical position of the researcher and the chosenmethods.
Use of Saunders's research onion as a guide to establishing amethodological approach.
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