be seen. CASE STUDY We have settled all these channels with just one bit of software. It makes life so much easier. - James McIIvenny LeSports Director Location: New Mills, England URL: www.lesports.co.uk Industry: Online Sportswear and Equipment “ “ COMPANY OVERVIEW When LeSports was founded in 1980, the sportswear and equipment provider supplied independent sports retailers with the latest trends in sportswear. However, as the independent retailers dwindled due to the large sportswear chains moving in, LeSports changed its direction and moved to selling directly to the consumer. Even as its products moved to online stores like eBay and Amazon, LeSports never changed its mission statement: to supply quality branded sports clothing, footwear and accessories at competitive prices with excellent customer service. SITUATION Transitioning from supplying retailers to selling directly to consumers online was an extremely tedious process for LeSports. The marketing director of LeSports, James McIlvenny, explained, “Prior to using ChannelAdvisor, we had no other solution in place. Everything was done manually. We had some staff members doing schedules and other staff carefully monitoring where products were best selling. It was very time-consuming.” LeSports found it difficult to distribute and manage its inventory across its own webstore and multiple marketplaces. The company had no strategy for listing merchandise—they were listing the full inventory on eBay yet listing very few products on Amazon. The company also had difficulty managing orders as they were coming in from multiple sources—they needed a central platform from which to manage orders to track inventory properly. “Amazon ran out of stock, eBay ran out of stock. We needed a solution to combine both channels into one—we could not manage the inventory” he said. The sportswear and equipment provider stood at a crossroads with two options left: to fall at the feet of sportswear giants or revive its online resources with an e-commerce strategy. LeSports: ChannelAdvisor Makes Online Marketplaces Manageable
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LeSports: ChannelAdvisor Makes Online Marketplaces Manageable
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be seen.
CASE STUDY
We have settled all these channels with just one bit of software. It makes life so much easier.
- James McIIvenny LeSports Director
Location: New Mills, England URL: www.lesports.co.ukIndustry: Online Sportswear and Equipment
“
“
COMPANY OVERVIEW
When LeSports was founded in 1980, the sportswear and equipment
provider supplied independent sports retailers with the latest trends in
sportswear. However, as the independent retailers dwindled due to the large
sportswear chains moving in, LeSports changed its direction and moved to
selling directly to the consumer. Even as its products moved to online stores
like eBay and Amazon, LeSports never changed its mission statement:
to supply quality branded sports clothing, footwear and accessories at
competitive prices with excellent customer service.
SITUATION
Transitioning from supplying retailers to selling directly to consumers online
was an extremely tedious process for LeSports. The marketing director of
LeSports, James McIlvenny, explained, “Prior to using ChannelAdvisor, we
had no other solution in place. Everything was done manually. We had some
staff members doing schedules and other staff carefully monitoring where
products were best selling. It was very time-consuming.”
LeSports found it difficult to distribute and manage its inventory across its
own webstore and multiple marketplaces. The company had no strategy for
listing merchandise—they were listing the full inventory on eBay yet listing
very few products on Amazon. The company also had difficulty managing
orders as they were coming in from multiple sources—they needed a central
platform from which to manage orders to track inventory properly.
“Amazon ran out of stock, eBay ran out of stock. We needed a solution to
combine both channels into one—we could not manage the inventory” he
said. The sportswear and equipment provider stood at a crossroads with
two options left: to fall at the feet of sportswear giants or revive its online
With ChannelAdvisor’s Marketplaces solution, retailers have an incredibly effective tool for harnessing the clout of sites like Amazon, eBay and Pixmania – one that covers everything from the automated delivery of accurate product data to each marketplace, to best practices for helping products stand out in a crowd, to the trouble-free management of online sales.
Marketplaces✓
Our Webstores solution brings the power of the ChannelAdvisor platform to the one place where all eyes are on a single retailer. We make it easy to create a web presence that’s both an effective sales channel – driving conversions and extending brand reach – and that increases efficiencies across all channels, by smoothly upselling products from an eBay store, for instance, and cross-promoting products across multiple marketplaces.