Lerema BrandBook

Lerema E M O T I O N

E X P R E S S Y O U R S E L F

Lerema E M O T I O N

People have been using pin badges from kindergarten to high school to corporate. Whether you want to represent a club, a community or simply your emotion, you buy badges – a lot of badges. Which is also same

with social networks. People use social networks to connect emotions and to share their feelings. ThroughLerema Emotion we are connecting these two different worlds into a single small device which can

representing emotion or feeling for you. With one tap you can now share and show your emotion on pin badges with digital display and also share or get others emotion feed through the Lerema Social App. Lerema Emotion

is perfect for all age groups for all communities and all the people who love to share their emotions and feelings.

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The Story BehindThis all began 3 years ago while we were experimenting to transfer image from a computer to a monochrome LCD, that’s

when theidea hit to create a cool product like Lerema Emotion. Where we could actually connect Lerema Social App to Physical

world through Lerema Emotion Badge.

Lerema E M O T I O N

The Smart Pin Badge

LED Back Light For Night

Low Battery Consumption

Water Proof

Visible In Day Light

Color Screen Display

Shock And Dust Proof

Diameter - 5 CM Screen type – Eink Color HD (Clearly Visible in Daylight) Backlight (For Night Mode) - Yes Battery Consumption – 7 days Battery Consumption (led used) – 3-4 days Water-proof - IP67. Battery - Li Po custom battery with micro-USB charging dock ; One charge will last for 1 week; more than one year durable. Communication - Bluetooth 2.1+ EDR and 4.0 Compatibility - iOS, Android

Screen Size – 4.8 CM (Diameter) Outer Border – 0.2 CM Thickness – 1.2 CM

Lerema E M O T I O N

The Social Layout

Show SupportLEREMA Emotion is not only a Smart Pin Badge pin badge to

display what you want but LEREMA Emotion is a platform to where you match your virtual and real life, show support to

causes, brands and people, express yourself and let the whole world know who you really are and connect to your friends and

their emotions physically and virtually.

Group SyncingEvents & Support

Donations

November 2016

Shipment ReadyJune 2016

Testing & EvaluationNovember 2015

Final PrototypeMarch 2014

Working Prototype

Basic Prototype May 2013

Mobile Layout June 2015

Brand Launch December 2015

Mass Production August 2016

First PrototypeMarch 2013

First Try

First PrototypeApril 2014

Refinement

Second PrototypeJune 2015Integration

Third PrototypeSeptember 2015

Bluetooth Integration + E-paper Display

Bachir Khalfi, Software

Vivek Gupta, Hardware

Bart Bouman, Marketing

Cofounded By