730 Days From Now... How Journalism Will Change Over the Next 2 Years & How to Prepare For It Leonard J. Brody [email protected]
Leonard Brody, NowPublic - Media Connected
Apr 10, 2015
Brody is a highly respected entrepreneur, venture capitalist and best-selling author. He has helped in raising millions of dollars for startup companies, been through one of the largest internet IPOs in history and has been involved in the building, financing and/or sale of five companies to date.
Currently, Brody is Co-Founder and CEO of NowPublic, which is one of the pioneers in citizen generated news and quickly becoming one of the largest news agencies in the world. In the last year, The Guardian in London ranked NowPublic as one of top 5 news sites in the world and Time Magazine named it as of the top 50 websites of the year.
Currently, Brody is Co-Founder and CEO of NowPublic, which is one of the pioneers in citizen generated news and quickly becoming one of the largest news agencies in the world. In the last year, The Guardian in London ranked NowPublic as one of top 5 news sites in the world and Time Magazine named it as of the top 50 websites of the year.
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730 Days From Now...How Journalism Will Change Over the Next 2 Years
& How to Prepare For It
Leonard J. [email protected]
What is this Guy Talking About?
How Did We Get Here?
Agenda
Citizen Journalism?Citizen Journalism?
CrowdsourcingCrowdsourcing??
Agenda
The Changing FrontierThe Changing Frontier
Of Breaking NewsOf Breaking News
Agenda
What Have We Learned?What Have We Learned?
Where Are We Going?Where Are We Going?
Agenda
What Can You Do? What Can You Do?
What is this Guy Talking About?
Three GhostsWalk Among Us
Time
Access
Value?
Build the World’s LargestNews Network
Using aCrowd-Source
Model
Assuming ThatWhen News
Happens
Someone is There to Record It
A Next Gen Reuters/APA Next Gen Reuters/AP
The Deputy is now walking out of the meeting
The Capitol is being evacuated as we speak.
Seas are calm now but there is great unease.
The violence against foreigners is getting out of hand.
Oil is at $127. Will keep an eye on it…
People in this area don’t feel the same way as they do in DC.
Gates on stage
When Obama walked onto the stage you could feel the …
Depleted Stocks
His Holiness
Day of Sadness
Remarkable!
Hilton on Fire!
Global News Intelligence Network
NowPublic: The Headlines
FastestFastest Growing News Agency in the World
Capital Raised: $12.5Capital Raised: $12.5 MM
Partners with the Associated PressPartners with the Associated Press
>2.5 Million Readers Every Month>2.5 Million Readers Every Month
700 Stories Per Day700 Stories Per Day
160,000 Contributing Reporters > 160 Countries, 6,000 Cities & 6 Bureaux 160,000 Contributing Reporters > 160 Countries, 6,000 Cities & 6 Bureaux
The Changing Face of Breaking News
The New “News” Cycle
Event
Occurs
Witness
ReportCrowd
Event
Change
Shifting Sense of News
Hyper Local Doesn’t MatterHyper Local Doesn’t MatterHyperHyper--Personal DoesPersonal Does
Shift Toward Shift Toward Search&Search&A New Sense of “Breaking”A New Sense of “Breaking”
Reward with Editorial Control
&Status
What Have We Learned?
There is a Battle for the Future Ownership of
Breaking News
Few People Are Motivated By
Money
User Gen News & MSM Can’t Exist
Without Each Other
What Can You Do?
Breaking = SearchBreaking = Search
It’s the Brand, Not the MediumIt’s the Brand, Not the Medium
Stop Swimming UpstreamStop Swimming Upstream
Stop Corking Boat & Be BoldStop Corking Boat & Be Bold
Gargoyle Culture
Where Are We Going?
“It is amazing that the amount of news that happens in the world always just exactly fits into a newspaper”
Jerry Seinfeld
THANK [email protected]
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