8/11/2019 Leo Burnett-Coke Museum Installation
1/18
Presentation by Leo Burnett
Coca Cola Cup U 15 TournamentLaunch Conference
8/11/2019 Leo Burnett-Coke Museum Installation
2/18
BackgroundThe Coca-Cola Cup U-15 tournament is the biggest grassroots footballtournament of its kind in the country. It is also a hunting ground forIndias future talent and eventually the U -15 Football National teamfor India takes shape from this tournament.
It is an annual property of All India Football Association (AIFF) andIMG Reliance which Coca Cola is a part since 2009 and now it is evenbranded with there name.
Earlier, it was referred to as the Mir Iqbal Hussain Trophy, with 40years of heritage. However, now it is referred as The Coca Cola Cup .
8/11/2019 Leo Burnett-Coke Museum Installation
3/18
Event BriefWhat : Coca Cola Cup U-15 Tournament Launch Press Conference
When : 4 th September, 2014, 11:30 AM onwards
Where : TBD
Target Audience : Media, Dignitaries from Coca-Cola, AIFF and IMGReliance, Government official
8/11/2019 Leo Burnett-Coke Museum Installation
4/18
Pre Function Area
8/11/2019 Leo Burnett-Coke Museum Installation
5/18
Once the guest arrive at the venue they would be directed to the registration desk.The desk would be clearly demarcated for Dignitaries and Media and there will be 2
hostess dressed in red dress to welcome the guests .
8/11/2019 Leo Burnett-Coke Museum Installation
6/18
Registration DeskFemale hostess dressed in red t-shirt will welcome the attendees at thecounter and hand over the registration badges to the guest.
8/11/2019 Leo Burnett-Coke Museum Installation
7/18
Media Registration DeskMedia will be welcomed by female hostesses at the special media desk. Theywill be presented with a press docket and directed towards the main hall tooccupy their seats.
8/11/2019 Leo Burnett-Coke Museum Installation
8/18
Press Kit
8/11/2019 Leo Burnett-Coke Museum Installation
9/18
Media GiveawayCoca Cola branded jersey would be given to media people along with the press kit.
8/11/2019 Leo Burnett-Coke Museum Installation
10/18
Entrance Arch GatePromoters dressed as football referee would welcome the guest at theentrance gate and guide them to their seats.
8/11/2019 Leo Burnett-Coke Museum Installation
11/18
Event Area
8/11/2019 Leo Burnett-Coke Museum Installation
12/18
StageEmcee will welcome the guest and invite the officials from Coca-Cola, AIFF and
IMG Reliance on stage for the key note presentation.
8/11/2019 Leo Burnett-Coke Museum Installation
13/18
Revealing the CupPost keynote presentation, there would be complete blackout. High decibel
Campione music will be played and discreetly planted football jugglers amongthe guest would start juggling footballs among the guest and form the finalformation on stage and turn table will swirl simultaneously to reveal the CocaCola Cup.
8/11/2019 Leo Burnett-Coke Museum Installation
14/18
Football JugglersA group of jugglers who could juggle thefootballs like anything. They Live, Love,Work, Eat, Sleep, Drink, dream and dancewith football.
Highly energetic performance with use of
football which create an energeticambience around the audience and relatesto the theme of football tournament.
8/11/2019 Leo Burnett-Coke Museum Installation
15/18
Console BrandingUsually console is made using black however to add to the ambience we would
have a branded console at the venue.
8/11/2019 Leo Burnett-Coke Museum Installation
16/18
Emcee Attire
Emcee being the central point who isconducting the show, he would be
dressed in a referees attire and wouldbe moderating the event
8/11/2019 Leo Burnett-Coke Museum Installation
17/18
Thematic dcor and PropsTo develop the football fever, ambience dcor and props related to football
will be planted.
Whistles Wigs
Football shape candy Jars
Table Flags
Footballs on Tables
Dropdowns
8/11/2019 Leo Burnett-Coke Museum Installation
18/18
Feedback