Marketing and Tourism SLOVAN vs. MARRIOTT Lenka Drgová Jitka Dobrovolná Ivana Hošková Jakub Matoušek Jakub Kušnier Pavel Řezníček
Dec 25, 2015
Marketing and Tourism
SLOVAN vs. MARRIOTTLenka Drgová
Jitka DobrovolnáIvana Hošková
Jakub MatoušekJakub Kušnier
Pavel Řezníček
Three star hotel in the Brno
Easily accessible by car or public transport
Own parking house
Restaurant and meeting rooms
Every day opened The Bugatti restaurant with traditional Central European cuisine
Free internet corner in the hotel lobby
HOTEL SLOVAN
Single, double/twin, triple and quadruple rooms
Room price includes rich buffet breakfast
Satellite TV, internet, bathroom, toilet, hair dryer
◦ Single room 1.490 CZK ◦ Double room 1.890 CZK (4250/4990 CZK)◦ Triple room 2.490 CZK◦ Quadruple room 2.990 CZK
HOTEL SLOVAN
Congress room
President room
Meeting room
Billiard room
A night club (disco)
Stodola restaurant
Copy centre MSD
HOTEL SLOVAN Services
Sports centre ODC (spinning and cranking)
Hairdressing and beauty parlour Leny
Massage centre Gua sha
Car wash
Parking house
Solarium - Body sun
HOTEL SLOVAN Services
http://slovan-brno.hotel.cz/reviews/
Average evaluation (10 max)
Staff 8.5 Services 8.2 Clean 8.8 Comfort 7.7 Price/Quality 7.2
Five star hotel
3,600 accommodation facilities in 71 countries
CZ represented by five hotels
Standard rooms ◦ Double room Deluxe◦ Double room Club Level ◦ Junior Suites◦ Bi-Level Suites
Suites perfect for working, hosting business associates or small private meetings
HOTEL MARRIOTT
Hotel Marriott (5 stars)◦ widespread ◦ well known◦ ideal for foreigners◦ goodwill◦ puts people on first place
HOTEL SLOVAN (3 stars)◦ ideal for middle class◦ smaller advertising effort◦ people just as customers
COMPARISON
HOTEL SLOVAN Suggestions how to improve services
◦ Website prezentation (SEO)
◦ Presentation hotel through online web catalogs
◦ Loyalty card
◦ Better advertising