Lemon

BRANDING OF

MOBILE PHONE

COMPANY PROFILE Lemon is the brand marketed

& distributed by Fastrack Communications Pvt. Ltd, and encouraged by Pacetel Communications Pvt. Ltd.

Fastrack communication private limited was formed on June 09,2008 as one of the major players in telecom industry.

VISION & MISSION• To make every Indian a part of

mobile revolution.• To create respected telecom

company that will help India transform its rural population.

• Provide stylish, feature rich phones at reasonable prices.

• Focus on superior after sale service with a sound service network of franchisees, collection center and online data support systems to achieve turn around time within 24 hours.

• Strict quality assurance policy is followed by the company.

• Ensures that users have the best phones power packed with a lot of features such as slim and stylish QWERTY phones, camera phones, phones with a longer battery life, GSM and CDMA phones as well.

Some upcoming Unique Features:-• 1500mAH-2000mAh battery• 25-30 days of battery back up• Huge Talktime• Dust Resistance Handsets• Scratch Resistance screens• Support Vernacular Languages i.e.Hindi

Calendar etc.

Lemon's products range from basic low cost phones to high-end phones with Dual SIM cards, TV, GPS and other features.

Lemon is dedicated to continuous optimal designs, quality improvement and excellent services.

• To cater to the needs of the growing Indian market FCPL has established twelve regional offices and more than 150 service stations all across India .

• Lemon Mobile phones are affordable mobiles with decent features.

• Lemon Mobiles is quickly scaling up its product portfolio to offer consumer a greater choice of exciting devices at really affordable prices.

Product variation with respect to price

Model PriceLemon Duo 309 mobile Rs. 2300Lemon Duo 349 mobile Rs. 3000Lemon IQ 303 mobile Rs. 2300Lemon Trio 320 mobile Rs. 3500Lemon Duo 402 mobile Rs. 3200Lemon iQ 505 mobile Rs. 3800Lemon iT 717 mobile Rs. 5000Lemon iQ 707 mobile Rs. 4400Lemon Duo 411 mobile Rs. 3600Lemon Twin 220 mobile Rs. 4650Lemon Duo 2510 mobile Rs. 2050Lemon Duo 401 mobile Rs. 3200Lemon Duo 404 mobile Rs. 3500Lemon Duo 329 mobile Rs. 3350Lemon Duo 301 mobile Rs. 3800Lemon 339 mobile Rs. 3000Lemon Duo 128 mobile Rs. 2500Lemon Duo 211 mobile Rs. 2200Lemon Duo 202 mobile Rs. 3500Lemon Duo 201 mobile Rs. 2500Lemon Duo 205 mobile Rs. 3200Lemon Duo 818 mobile Rs. 3550Lemon Vcall 818 mobile Rs. 4500Lemon Vcall 128 mobile Rs. 2500Lemon Vcall 329 mobile Rs. 3100

STRENGTHS• High Quality

Product• Lower Price• Latest Technology

OPPORTUNITIES

• Untrap rural sector• Targetting lower segment• Large growing market• Growing urban income and

population

THREATS•Micromax• Zen• Spice•Karbonn• Lava

1. Multiple tie-ups with best global venders.

2. To provide stylish, feature rich & best techno loaded phones at reasonable prices.

3. In house PAN India Supply Chain Network.

4. Company owned After Sale Service Network.

• The brand guarantees top quality products, latest technology, regular supply, dependable services, and customer demand through:

1. Professional Brand Building through Multi Level Marketing .

• Team members helped set up Pacetel communications, which achieved Rs.100 crore turnovers in 3 years and has become a key partner of Bharti Airtel and Vodafone.

• Awarded ‘BEST SERVICE PARTNER’ by Airtel in 2 years ,in a row.

• Beaten competitor’s viz. Beetle and Micromax to become No.1 supplier of Fixed Cellular Terminal and Fixed Cellular Phones for Airtel across 23 circles with over 80 % share of business.

Promoted by Fastrack Communications Launching Android 1.6 mobile phone With model name P1 – Professional1.Will be worlds first dual SIM Android mobile phone. P1 will also include feature such as push mail

CONT……• Lemon Mobiles has partnered

with mig33, the world’s largest mobile-first community to offer chat and social networking services through their mobile handsets. .

• Lemon will preinstall mig33 on all mobile handsets compatible for accessing internet.

PRESENTED BY: Priyanka Kumari Issha Marwah

Deepika Arora Sagar Mitra

Harjindar Pal Singh