Leif Lønsmann, Radio Director, DR; Vice President EBU Radio DIGITALISERING I PRAKTIKEN New Radio - a digital rebirth of radio The future of radio services.

Leif Lønsmann, Radio Director, DR; Vice President EBU Radio

DIGITALISERING I PRAKTIKEN

New Radio- a digital rebirth of radio

The future of radio services in the digital multimedia environment

'Public service media in the digital age- Continuing our contract with the people'.

Leif Lønsmann, Radio Director, DR; Vice President EBU Radio

Digitalisering i praktiken, Copenhagen, February 8th, 2007

China Daily, 24.september 2005

Leif Lønsmann, Radio Director, DR; Vice President EBU Radio

Digitalisering i praktiken, Copenhagen, February 8th, 2007

Leif Lønsmann, Radio Director, DR; Vice President EBU Radio

Digitalisering i praktiken, Copenhagen, February 8th, 2007

What’s Big in 2006?

Leif Lønsmann, Radio Director, DR; Vice President EBU Radio

Digitalisering i praktiken, Copenhagen, February 8th, 2007

DAB

Leif Lønsmann, Radio Director, DR; Vice President EBU Radio

Digitalisering i praktiken, Copenhagen, February 8th, 2007

DRM

Leif Lønsmann, Radio Director, DR; Vice President EBU Radio

Digitalisering i praktiken, Copenhagen, February 8th, 2007

DAB Handheld

Leif Lønsmann, Radio Director, DR; Vice President EBU Radio

Digitalisering i praktiken, Copenhagen, February 8th, 2007

Pocket DAB/MP3- with EPG

Leif Lønsmann, Radio Director, DR; Vice President EBU Radio

Digitalisering i praktiken, Copenhagen, February 8th, 2007

DAB/MP3- with pause, rewind and record

Leif Lønsmann, Radio Director, DR; Vice President EBU Radio

Digitalisering i praktiken, Copenhagen, February 8th, 2007

DMB: Digital Multimedia Broadcasting- DAB with mobile television

Leif Lønsmann, Radio Director, DR; Vice President EBU Radio

Digitalisering i praktiken, Copenhagen, February 8th, 2007

Satellite radio (XM/Sirius) World Space receivers

Leif Lønsmann, Radio Director, DR; Vice President EBU Radio

Digitalisering i praktiken, Copenhagen, February 8th, 2007

Radio via digital television

Leif Lønsmann, Radio Director, DR; Vice President EBU Radio

Digitalisering i praktiken, Copenhagen, February 8th, 2007

Radio via mobile phone

Leif Lønsmann, Radio Director, DR; Vice President EBU Radio

Digitalisering i praktiken, Copenhagen, February 8th, 2007

Internet Radio300,000 stations50 million listeners

Leif Lønsmann, Radio Director, DR; Vice President EBU Radio

Digitalisering i praktiken, Copenhagen, February 8th, 2007

Radio Podcasting / Pod Radio

Leif Lønsmann, Radio Director, DR; Vice President EBU Radio

Digitalisering i praktiken, Copenhagen, February 8th, 2007

From analogue to digital

From one-platform to multi-platform

From one standard to many-standards

From flow to demand

From broadcasting to delivery

From passive listening to active choosing and interacting

Trends:

Leif Lønsmann, Radio Director, DR; Vice President EBU Radio

Digitalisering i praktiken, Copenhagen, February 8th, 2007

Time shift – place shift – content shift

Anything – anywhere - anytime

Content may be King, but

Consumers are Gods, and

Convenience combines the two

Leif Lønsmann, Radio Director, DR; Vice President EBU Radio

Digitalisering i praktiken, Copenhagen, February 8th, 2007

The listeners’ want free choice...

Leif Lønsmann, Radio Director, DR; Vice President EBU Radio

Digitalisering i praktiken, Copenhagen, February 8th, 2007

... and technology allows them to get it

Leif Lønsmann, Radio Director, DR; Vice President EBU Radio

Digitalisering i praktiken, Copenhagen, February 8th, 2007

To provide distinct quality content – with a social, cultural and independent touch – to the growing amount of audio platforms and devices.

Our response:

Leif Lønsmann, Radio Director, DR; Vice President EBU Radio

Digitalisering i praktiken, Copenhagen, February 8th, 2007

Secure open standardsSecure provision of adequate spectrum for digital P/S-radioSecure PSB’s free access to digital platformsSecure digital content rights, including music rights

Provide distinct – and competitive - content on all platformsIncrease availability of programmes in a convenient formCreate new forms of intriguing, innovative involving and

interactive radio formats

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