Legends Classic

LegendsClassic.com 1

Summary of Sponsorship Benefits- Outline & Description of Sponsor Benefits ................................................................................3

Event History- Did You Know?........................................................................................................................................7- Results & Awards .................................................................................................................................8- Demographics of College Basketball ...........................................................................................13- Boardwalk Hall ......................................................................................................................................15

Advertising & Promotion- Summary of Newspaper, Radio, Television, and Direct Marketing .................................17- Sample of Advertisements .............................................................................................................. 20

Media Exposure- In-Game Television Exposure .......................................................................................................... 29- Commercial Units ............................................................................................................................... 35- Supplemental Exposure .....................................................................................................................37

On-Site Exposure & Promotions- Videoboard Mentions ........................................................................................................................ 39- Official Game Program ..................................................................................................................... 40- Customized Promotions ....................................................................................................................41- Post-Game Awards Presentation ................................................................................................ 42

Pre-Game Hospitality- Photos ...................................................................................................................................................... 43

Press Coverage- Summary of Press Coverage ......................................................................................................... 45- Press Releases- Samples of Newspaper & Website Articles


Sponsors can create a customized program using a “menu” approach. Our goal is to create a meaningful package that achieves your marketing objectives and adheres to your budget.

Branding- Category exclusivity- Use of logos associated with the event- Title Sponsor will be incorporated into the event name and logo. Below are several examples of where the event logo will appear: - All audio, graphic, and promotional mentions in the television broadcasts - Court decal - Backboard supports - Advertising materials and press releases - Press backdrop and hospitality banners - Website - Event merchandise

Syracuse defeated Georgia Tech to win the 2010 Legends Classic Championship.


Television Exposure- “In-game” commercial units.- Unobstructed “in-game” television exposure on the courtside signage system.- Opening and closing billboards.- Court decals- Entitlement of the television broadcast (including audio, video and promotional mentions.).- Logo exposure on the backboard supports.- Logo exposure on the bench chairbacks.- In-game enhancements.

Additional Media Exposure- Logo inclusion in Gazelle’s national advertising and promotional materials (i.e., USA Today, e-mail blasts, press releases, etc.).- Logo inclusion in Gazelle’s local advertising and promotional materials (i.e., television, newspaper, radio and outdoor advertising, e-mail blasts, etc.).- Logo and link on the event website.- Commercial units on a high-profile sports talk radio station in Kansas City. Each commercial is divided into :30 content dedicated to the sponsor message and :30 dedicated to event promotion.

Courtside banner shown in-arena, on HDNet and sports highlight shows across the country.


On-Site Exposure- “In-game” exposure on the courtside signage system.- Public address announcements in each game.- Scoreboard mentions in each game.- On-site display in a high traffic area inside the arena.

Promotional Opportunities- Opportunity to develop a customized marketing program to leverage the sponsorship (e.g., sweepstakes, retail promotion, sales incentives, etc.).- Opportunity to create a halftime or time-out on-court promotion.- Opportunity to involve coaches in advertising and promotional activities, including the use of coaches’ likeness and/or in-person appearances.- The right to use game footage and photos from the event for promotional purposes.- Opportunity for an employee or customer to deliver the “game-ball” prior to tip-off of one game.- Presentation of a post-game award.


Official Souvenir Program- Name and logo on front cover.- Full-page, four color advertisement in the body of the program.- Full-page, four color advertisement on the inside front cover.- Full-page, four color advertisement on the back cover.- Full-page for “Welcome” and corporate message.- Full-page, black and white advertisement in the body of the program.- Logo on the team and roster center spread.

Pre-game hospitality was held each night of the Event on the Musicians Balcony overlooking the court at Boardwalk Hall.

Tickets and Hospitality- Premium location tickets for each night.- Invitations to the VIP pre-game hospitality reception (Championship Rounds only).- Promotional tickets to give away to clients or use in retail promotions.- Corporate banner displayed in the VIP Hospitality reception (Championship Rounds only.)


- All four games of the Championship Rounds of the 2010 Legends Classic at Atlantic City’s historic Boardwalk Hall were nationally televised on HDNet. In addition, four of the Regional Round games were televised locally in the Syracuse and Detroit markets.

- HDNet’s top broadcast team of Kenny Rice and Sports Illustrated college basketball columnist Seth Davis were assigned to the games in Atlantic City. HDNet uses the Legends Classic as the focal point of its early-season college basketball coverage.

- The Legends Classic sported the fourth highest attendance among early-season college basketball tournaments. In excess of 87,000 fans attended the event across the seven hosting venues.

- In its brief four-year history, the event has featured nine teams that have gone on the compete for the NCAA Tournament with seven of those teams advancing to at least the Sweet 16. In 2010, Michigan State played in the Final Four after beginning the season in the Legends Classic.

- In addition to Boardwalk Hall, the Legends Classic has been held at some of the finest home courts in the country, including Florida, Georgia Tech, Massachusetts, Michigan, Michigan State, Mississippi State, New Mexico State, Pittsburgh, Rutgers, Syracuse, Tennessee, Texas, Texas Tech, UTEP, Washington State, and West Virginia.

- One of the benefits of the Legends Classic is the yearly honoring of the legends who made their marks on college basketball. A few of those who have been honored include: - Jerry West, West Virginia - Calvin Murphy, Niagara - Nate Thurmond, Bowling Green - Don Haskins, UTEP - Bryce Drew, Valparaiso - Lou Henson, New Mexico State - Greg Kelser, Michigan State - Brandin Knight, Pittsburgh - Jalen Rose, Michigan


Nov. 16 7:00 ET Nov. 26 Niagara 65, Bowling Green 61 5:00 ETNov. 21 2:00 ET Detroit 84, Albany 82 (2OT)

Nov. 27 5:00 ET

Nov. 18 7:00 ETNov. 21 2:00 ET Nov. 28 3:00 ET

Nov. 17 7:30 ETNov. 19 7:30 ET Nov. 26 5:00 ET

Nov. 27 3:30 ETNov. 14 2:00 ETNov. 20 10:30 ET

Nov. 28 2:00 ET

Albany 75, Niagara 65Detroit 71, Bowling Green 62

Albany 56, Bowling Green 55Detroit 96, Niagara 77

Mercer 71, Western Carolina 66

CHAMPIONSHIP ROUNDS

Michigan 69, Bowling Green 50

Georgia Tech 77, Niagara 51

UTEP 77, Western Carolina 65

SYRACUSE REGIONAL DETROIT SUBREGIONAL

Calihan Hall - Detroit, Mich.

Western Carolina 64, William & Mary 39

William & Mary 57, Mercer 52

Gardner-Webb 78, Mercer 65

REGIONAL ROUNDS

UTEP 87, Mercer 74

Michigan 80, Gardner-Webb 58

William & Mary Hall - Williamsburg, Va.

Alexander Memorial Coliseum - Atlanta, Ga..

EL PASO REGIONAL

#11 Syracuse 66, Detroit 55#11 Syracuse 63, William & Mary 60

WILLIAMSBURG SUBREGIONAL

Don Haskins Center - El Paso, Texas

Legends ClassicAll Times Eastern

William & Mary 56, Gardner-Webb 55

Gardner-Webb 71, Western Carolina 65

SUBREGIONAL ROUNDS

Georgia Tech 78, Albany 51

Carrier Dome - Syracuse, N.Y.

ANN ARBOR REGIONAL

Crisler Arena - Ann Arbor, Mich.

ATLANTA REGIONAL

GEORGIA TECH5:30 PM

GEORGIA TECH 71-61

UTEP#10 SYRACUSE 80-76

#10 SYRACUSE7:30 PM

#10 SYRACUSE 53-50

MICHIGAN

MICHIGAN

UTEP 65-56

UTEP

The Gazelle Group | 475 Wall Street | Princeton, N.J. 08540 | 609-921-1300 | gazellegroup.comVisit LegendsClassic.com for more information

NOVEMBER 26

CHAMPIONSHIP ROUNDS

7:30 PM

5:30 PM

NOVEMBER 27

CHAMPIONSHIP ROUNDSBoardwalk Hall - Atlantic City, N.J.


2010 Legends ClassicChampionship RoundsNovember 27Championship Game#10 Syracuse 80, Georgia Tech 76Consolation GameUTEP 65, Michigan 56

November 26SemifinalsGeorgia Tech 71, UTEP 61#10 Syracuse 53, Michigan 50

All-Tournament TeamRick Jackson - MVP

Darius Morris (Michigan)Randy Culpepper (UTEP)

Brian Oliver (Georgia Tech)Kris Joseph (Syracuse)

Syracuse RegionalNovember 21#11 Syracuse 63, William & Mary 60November 16#11 Syracuse 66, Detroit 55

Regional Rounds

Ann Arbor RegionalNovember 21Michigan 80, Gardner-Webb 58November 18Michigan 69, Bowling Green 50

Atlanta RegionalNovember 19Georgia Tech 77, Niagara 51November 17Georgia Tech 78, Albany 51

El Paso RegionalNovember 20UTEP 77, Western Carolina 65November 14UTEP 87, Mercer 74

Detroit SubregionalNovember 28Albany 56, Bowling Green 55Detroit 96, Niagara 77November 27Albany 75, Niagara 65Detroit 71, Bowling Green 62November 26Niagara 65, Bowling Green 61Detroit 84, Albany 82 (2OT)

Williamsburg SubregionalNovember 28Gardner-Webb 78, Mercer 65Western Carolina 64, William & Mary 39November 27Gardner-Webb 71, Western Carolina 65William & Mary 57, Mercer 52November 26Mercer 71, Western Carolina 66William & Mary 56, Gardner-Webb 55

Tournament MVP Rick Jackson shoots over defender during Regional Round action on the 2010 Legends Classic.


2009 Legends ClassicChampionship RoundsNovember 28Championship GameFlorida 73, Rutgers 58Consolation Game#2 Michigan State 106, UMass 68

November 27SemifinalsFlorida 77, #2 Michigan State 74Rutgers 83, UMass 75

All-Tournament TeamErving Walker - MVP

Anthony Gurley (Massachusetts)Kalin Lucas (Michigan State)

Vernon Macklin (Florida)Mike Rosario (Rutgers)

Gainesville RegionalNovember 20Florida 80, Troy 58November 18Florida 69, Georgia Southern 49

Regional Rounds

Amherst RegionalNovember 21UMass 94, Arkansas-Fort Smith 68November 18Cornell 74, UMass 61

East Lansing RegionalNovember 22#2 Michigan State 90, Valparaiso 60November 20#2 Michigan State 75, Toledo 62

Piscataway RegionalNovember 22Vermont 77, Rutgers 71November 20Rutgers 58, Drexel 56

Statesboro SubregionalNovember 29Georgia Southern 80, Troy77Valparaiso 86, Arkansas-Fort Smith 74November 28Georgia Southern 86, Arkansas-Fort Smith 77Troy 80, Valparaiso 64November 27Valparaiso 97, Georgia Southern 89Troy 115, Arkansas-Fort Smith 76

Philadelphia SubregionalNovember 29Cornell 61, Drexel 54Vermont 82, Toledo 49November 28Drexel 69, Toledo 59Cornell 67, Vermont 59November 27Drexel 74, Vermont 61Cornell 78, Toledo 60

Tournament MVP Erving Walker led Florida to the 2009 Legends Classic

Championship over Rutgers.


2008 Legends ClassicChampionship RoundsNovember 29Championship Game#4 Pittsburgh 57, Washington State 43Consolation GameTexas Tech 77, Mississippi State 73

November 28Semifinals#4 Pittsburgh 80, Texas Tech 67Washington State 63, Mississippi State 52

All-Tournament TeamSam Young - MVP

Kodi Augustus (Mississippi State)DeJuan Blair (Pittsburgh)Trevor Cook (Texas Tech)

Klay Thompson (Washington State)

Pullman RegionalNovember 18Washington State 55, Fairleigh Dickinson 33

Regional Rounds

Starkville RegionalNovember 22Mississippi State 54, Fairleigh Dickinson 58November 19Mississippi State 102, North Alabama 61

Lubbock RegionalNovember 22Texas Tech 98, Eastern Kentucky 84November 20Texas Tech 167, (East) Central Oklahoma 115

Pittsburgh RegionalNovember 22#6 Pittsburgh 86, Indiana (Pa.) 60November 21#6 Pittsburgh 86, Akron 67

Akron SubregionalNovember 25Akron 81, Urbana 37

Hackensack SubregionalNovember 30Akron 85, Fairleigh Dickinson 41November 29Eastern Kentucky 69, Akron 57November 28Eastern Kentucky 83, Fairleigh Dickinson 47

Tournament MVP Sam Young dunks during the Championship Game.

Richmond SubregionalNovember 25Eastern Kentucky 91, Thiel College 43


2007 Legends ClassicChampionship RoundsNovember 24Championship Game#16 Texas 97, #7 Tennessee 78Consolation GameWest Virginia 75, New Mexico State 61

November 23Semifinals#7 Tennessee 74, West Virginia 72#16 Texas 102, New Mexico State 87

All-Tournament TeamD.J. Augustin - MVPA.J. Abrams (Texas)

Connor Atchley (Texas)Da’Sean Butler (West Virginia)

Chris Lofton (Tennessee)

Regional Rounds

Las Cruces RegionalNovember 16New Mexico State 100, LeMoyne-Owen 64November 14New Mexico State 75, UC Davis 65

Austin RegionalNovember 18#16 Texas 100, Arkansas-Monticello 52November 16#16 Texas 73, UC Davis 42

Morgantown RegionalNovember 18West Virginia 106, Prairie View A&M 41November 16West Virginia 81, Arkansas-Monticello 53

Davis SubregionalNovember 18UC Davis 71, UC Santa Cruz 49November 11UC Davis 97, La Verne 55

Texas beat Tennessee to win the Inaugural 2007 Legends Classic

Championship.

Prairie View SubregionalNovember 25Prairie View A&M 88, Schreiner 59

Knoxville RegionalNovember 16#7 Tennessee 89, Prairie View A&M 41November 14#7 Tennessee 101, Arkansas-Monticello 53


MALE 25-54 COLLEGE BASKETBALL VIEWERS ARE MORE LIKELY TO PURCHASE AND USE A WIDE VARIETY OF PRODUCTS AND SERVICES

THAN THE AVERAGE U.S. ADULT.

To be read: Male 25-54 College Basketball viewers are +82% more likely to be decision makers for the purchase or lease of a truck than the average U.S. Adult.

Automotive Truck: net any vehicle DMSUV: net any vehicle DMAny Vehicle: net any vehicle DM

182199186

Automotive Aftermarket

Automotive Do-It-YourselfersGasoline: spent $50+ past monthMotor Oil: bought/changed any past yearTires: bought any past year

136155151156

Beverages Regular Domestic Beer: drank past weekImported Beer: drank past weekRegular Soft Drinks: drank past week

149160145

Computers Personal Computers: bought past yearPC Hardware: bought past yearOnline Internet Service: use daily

150162179

Electronics & Entertainment Electronics Store: shopped past monthPC Software: bought $200+ past yearMovies: Prefer to see in first two weeks of release

151170147

Financial Securities: current market value of investments $50K+Credit Cards: average monthly expenditure $450+

239192

Household Appliances & Furnishings

Home Improvement: did work yourself past yearHome Improvement/Hardware/Appliance Store: shopped past monthHousehold Furnishings: big ticket items bought past year

169151

152

Insurance Auto/Vehicle Insurance: DM for company usedLife Insurance: DM for company usedHomeowner’s/Property Insurance: DM for company used

156189177

Men’s Apparel & Sports Apparel

Casual Slacks: bought any past yearJeans: bought any past yearAthletic/Workout Wear: bought any past yearCross-Training Shoes: bought any past year

183156229151

Personal Supplies Razor Blades: used any past 6 monthsShaving Creams/Gels: used any past 6 monthsHeadache Remedies & Pain Relievers: used past 6 monthsPrescription Drugs: any prescription filled past month

162152149

151

Restaurants Fast Food Restaurants: dined 9+ times past monthFamily Restaurants & Steak Houses: dined past month

166166

Travel Hotels: Business, stayed 5+ nights past yearAirline Travel: Business, any round-trip flights past yearCar Rental: Business Use, any rentals past year

192223192

CATEGORY PRODUCT INDEX


MALE 75%FEMALE 25% AGE 21.5% of Men are 18-34 yrs old 36.6% of Men are 18-49 yrs old 32.2% of Men are 25-54 yrs old 47.5% of Adults are 18-49 yrs old

EDUCATION 74% are college graduates or have attended college 13% have a high school diploma 13% have attended some high school

TV VIEWERSHIP 31% watch college basketball less than 2 hours per week 34% watch college basketball 2-5 hours per week 27% watch college basketball more than 5 hours per week

EATING OUT 22% eat out 0-1 times per week 37% eat out 1-3 times per week 24% eat out 3-5 times per week 9% eat out 5-8 times per week 6% eat out more than 8 times per week

CAR OR TRUCK 75% own a car or truckHOME OWNERS 46% own their home FAMILY 54% do not have any children 35% have 1-3 children


Historic Boardwalk Hall is Atlantic City’s premier entertainment location. Built in 1929 to accommodate the city’s budding convention industry, the unique seaside arena is now a versatile contemporary venue known for world class entertainment, championship sporting events, and quality family shows. A three-year, $90 million renovation and restoration project was completed in 2001, transforming the historic hall into a state-of-the-art special events arena, capable of seating up to 14,800 and meeting present day production standards. In that time, Boardwalk Hall has played host to an ever-growing list of dazzling stars including Bruce Springsteen, Elton John, Madonna, Andrea Bocelli, Neil Diamond, and Bon Jovi. It is also a destination for major sporting events, including championship boxing, the Legends Classic, and the Atlantic 10 men’s basketball championship.

Boardwalk Hall consistently remains a top choice for quality entertainment among Atlantic City’s 33 million annual visitors. In 2005, 2006, and 2008, the Hall secured the top spot as the highest grossing mid-sized arena in the world as reported by Venues Today and Billboard magazines.

Atlantic City is located within driving distance of nearly one-third of the nation’s population and a combined purchasing power of $800 billion. Roughly 35 million people visit Atlantic City each year for its famous beaches, casinos, and stellar line-up of entertainment. It serves to enthrall residents and visitors year-round with concerts, sporting events, gaming, fine-dining, and shopping. Set on some of the most picturesque beaches along the east coast, Atlantic City provides an unforgettable atmosphere for all.


Star Ledger (M,T,W,F, Sa)

Star Ledger (Thu)

Asbury Park Press (M-Sa)

Asbury Park Press (Sun)

Bounce Magazine (National)

Dime Magazine (National)

Press of Atlantic City (M-Su)

Press of Atlantic City (Sun)

Home News Tribune & Courier News

Community Courier

TOTALS

Newspaper/Publication Circulation Readership # of Ads Total Circ. Total Readership

185,000

271,000

117,485

173,237

40,000

200,734

63,239

73,659

37,653

25,727

1,187,734

349,000

430,000

335,000

350,000

245,000

750,000

126,478

147,318

75,306

50,000

272,624

15

2

6

3

1

1

17

3

2

2

52

5,235,000

860,000

2,010,000

700,000

245,000

750,000

2,150,126

441,954

150,612

100,000

12,642,692

Total print advertising impressions: 12,642,692

2,775,000

542,000

704,910

346,474

40,000

200,734

1,075,063

220,977

75,306

51,454

6,031,918

ESPN.com (500x450)

ESPN.com (160x600)

WFAN.com

Philly.com

Northjersey.com

Comcast.net

NJ.com

APP.com

BoardwalkHall.com

TOTALS

Online Dates Locations Impressions/Day Total Impressions

11/8 - 11/29

11/8 - 11/24

11/8 - 11/29

11/1 - 11/28

10/29 - 11/21

11/2 - 11/28

11/16 - 11/23

11/5 - 11/27

9/15 - 11/29

Run of Site

Run of Site

Run of Site

Sports Page

Sports Page

Sports Page

Sports Page

Run of Site

Home Page

100,113

175,481

130,401

488,439

150,047

136,891

600,679

850,000

2,078,230

4.710,281

Total online advertising impressions: 4,710,281

4,551

7,976

5,927

23,259

6,252

5,070

75,085

26,990

37,000

192,110


NBC 40 - AC’s NBC affiliate

(During SNF, Evening News, Notre Dame football)

Comcast Cable

(:30 second commercials run on ESPN, ESPN2, TNT, YES)

SNY

(:30 second commercials run during college basketball and football games)

In-arena televisions - commercials ran during every

event and on a daily loop at the Box Office

TOTALS

ESPN 1050

ESPN 1050 (live read)

WFAN 660 AM

WFAN 660 AM

WIP (AM Drive)

ESPN 950 AM

TOTALS

Radio Station Dates Length # of Units Cume. Persons Avg. Audience Total Impact

11/12 - 11/27

11/12 - 11/27

11/12 - 11/27

11/12 - 11/27

11/12 - 11/28

11/12 - 11/28

70

8

15

6

15

34

1,288,000

147,200

628,500

251,400

178,935

304,198

2,798,233

Total radio advertising impressions: 2,798,233

18,400

18,400

41,900

41,900

11,929

8,947

141,476

:30

:10

:30

:15

:30

:30

235,000

235,000

535,200

535,200

152,374

114,281

1,807,055

Television Network Households Dates # of Units Viewers Gross Impact

---

609,178

251,643

283,899

1,144,720

Total television advertising impressions: 1,144,720

---

35,834

10,941

46,775

---

442,386

8,500,000

82

17

23

122

10/15 - 11/26

11/1 - 11/16

11/10 - 11/16

Banner Outside Boardwalk Hall

Duratran at Atlantic City Convention Center

TOTALS

Out of Home Dates Impressions/Day Total Impressions

3/5 - 11/27

3/5 - 11/27

2,730,000

1,228,500

3,958,500

Total out of home advertising impressions: 3,958,500

10,000

4,500

14,500

TOTAL ADVERTISING IMPRESSIONS: 52,811,926


Radio Station Dates Length # of Units Cume. Persons Avg. Audience Total Impact

Television Network Households Dates # of Units Viewers Gross Impact

Out of Home Dates Impressions/Day Total Impressions

Ticketmaster Database2 e-mails to 2,500,000 subscribers

Ticketmaster - Special Offer1 special offer e-mail to 83,000 subscribers

Dime Magazine

1 e-mail to over 48,000 subscribers

Gazelle Group Database4 e-mails to 7,000 subscribers

Boardwalk Hall Database5 e-mails to 52,000 subscribers

Syracuse University Database4 e-mails to 55,000 subscribers

University of Michigan Database2 e-mail to 88,000 subscribers

Georgia Tech University Database1 e-mails to 75,000 subscribers

UTEP Database 2 e-mail to 45,000 subscribers

OVER 5.9 MILLION IMPRESSIONS


Advertisement that ran in the November 2010 issue of Dime Magazine, Bounce Magazine, and Basketball Times.


Photo Courtesy of NickValinote.com

Enter the Legends Classic “Benchwarmer” Contest to WIN the following:

A chance for you and a guest to sit on the bench during the game of your choice

Two (2) VIP Tickets for the other tournament games Two (2) Invitations to each night’s hospitality reception Hotel Accommodations for November 26 & 27

www.legendsclassiccontest.com

5:30 p.m. Georgia Tech vs. UTEP7:30 p.m. Syracuse vs. Michigan

5:30 p.m. Consolation Game7:30 p.m. Championship Game

To enter and for official contest rules:

Print ad that ran in The Star-Ledger for a promotion.



Advertisements that ran in The Star-Ledger during the weeks leading up to the tournament.



Advertisement that ran in the Asbury Park Press.


Advertisement that ran in the The Press of Atlantic City.





Window banner displayed at Boardwalk Hall.



Advertisement displayed on the duratrans in Boardwalk Hall.


Syracuse and Georgia Tech during the Championship Game at Boardwalk Hall televised on HDNet.


Legends Classic courtside banner (above).

Legends Classic backboard support signage (left).


Legends Classic exposure on the chairbacks (right, above).

Legends Classic exposure on the center court decal (above).


Syracuse and Detroit during the Regional Rounds at the Carrier Dome (above).

John Wallace (‘96) was awarded the Legend of the Game Award during halftime (left).


Legends Classic backboard support at Crisler Arena.

Michigan Head Coach John Beilein during the post-game press conference.


Legends banner during game action (above), halftime tunnel at Alexander Memorial Coliseum (below), and

Legends Classic chairback (below right).


Official Souvenir Game Programs were sold at each Regional Round site.

Courtside LED signage at Don Haskins Center.

Legends Classic backboard support

during game action.


Date: 11/27/2010Game: Syracuse vs. Georgia Tech

Time: 7:30 pm

Sponsor Airtime (EST)2K Sports 8:00 pm

O’Reilly Auto Parts 8:01 pm

Reese’s 8:08 pm

Sonic 8:09pm

2K Sports 8:39 pm


State Farm 8:40 pm

Progressive 8:41 pm

2K Sports 9:00 pm


Sprint 9:10 pm

Atlantic City 9:11 pm

Date: 11/27/2010Game: Michigan vs. UTEP

Time: 7:30 pm

2K Sports 5:41 pm


Reese’s 5:51 pm

Sonic 5:52 pm

2K Sports 6:20 pm


State Farm 6:21 pm

Progressive 6:21 pm

2K Sports 6:33 pm


Sprint 6:46 pm


Commercial Units during Championship Rounds on HDNet

Commercial Spots: 24


Date: 11/26/2010Game: Syracuse vs. Michigan

Time: 7:30 pm

Sponsor Airtime (EST)2K Sports 8:07 pm


Reese’s 8:08 pm

Sonic 8:12 pm

2K Sports 8:34 pm


State Farm 8:35 pm

Progressive 8:35 pm

2K Sports 8:54 pm


Sprint 8:59 pm


Date: 11/26/2010Game: Georgia Tech vs. UTEP

Time: 5:30 pm

2K Sports 5:42 pm


Reese’s 5:52 pm

Sonic 5:53 pm

2K Sports 6:22 pm


State Farm 6:23 pm

Progressive 6:24 pm

2K Sports 6:36 pm


Sprint 6:46 pm


Commercial Units during Championship Rounds on HDNet

Commercial Spots: 24


Television - The Legends Classic was featured in HDNet’s promotional spots.- National, regional, and local sports highlight shows.- Local news network sports coverage.

Radio - Championship Round coaches participated in interviews on ESPN Radio (Mike & Mike in morning drive), ESPN Radio New York (Michael Kay Show in afternoon drive), WFAN (Boomer & Carton morning drive), and ESPN Radio Atlantic City (afternoon drive).

National Teleconference- A national teleconference prior to the Championship Rounds featured the head coach of each participating team.


Videoboard Mentions and PA Announcements

Sponsor logos and messages appeared on the center-hung

scoreboard during PA Announcements.


Official Event ProgramSponsors advertisements appear in the Official Event Program sold at each site.


On-Court Promotions

The loudest fans in Boardwalk Hall received t-shirts during a time-out.


Award Presentation

Syracuse defeated Georgia Tech in the Championship Game to be crowned the 2010 Legends Classic Champions.


Guests were able to mingle, relax and enjoy a fantastic buffet dinner and open bar before the games each night on the Musicians Balcony

overlooking the court at Boardwalk Hall.


As one of the nation’s premier early-season college basketball events, the Legends Classic annually receives abundant press coverage in the local, regional, and national media. The entire footprint of the event includes the four Regional Round sites, the Championship Rounds in Atlantic City, the two Subregional Round sites, and the local news areas in which the twelve participating institutions are located.

In 2010, stories before, during, and after the event were written by the Associated Press and circulated in most large and small newspapers across the nation. The event enjoys a tremendous amount of exposure on the Internet, on both national and sport-specific websites. More specifically, the Legends Classic was featured in articles in, but not limited to, the following media:

- SI.com- ESPN, The Magazine- FoxSports.com- SportingNews.com- Newark Star-Ledger- Atlanta Journal-Constitution

- Detroit News- Detroit Free Press- Syracuse Post-Standard- Press of Atlantic City- Buffalo News- El Paso Times

- Newport News Daily Press- Toledo Blade- The Sports Network- Troy Record- SNY.com

In all, over 100 reporters and photographers representing more than 40 media outlets were issued credentials to the Championship Rounds of the 2010 Legends Classic.

Syracuse Head Coach Jim Boeheim during the post-game press conference following the Championship Game at Boardwalk Hall.

Legends Classic

Documents

game television exposure

press coverage summary

event logo

media exposure

game com

supplemental exposure

press releases samples

game hospitality photos