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Legal Issues of Internet Marketin
10

Legal issues of internet marketing

Dec 21, 2014

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Business

Suzanne Dibble

 
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Page 1: Legal issues of internet marketing

Legal Issues of Internet Marketin

g

Page 2: Legal issues of internet marketing

• How to do email marketing without breaking the law

• How to work with affiliates• How to work with SEO companies• What to watch out for in agreements

with online advertising companies• The main legal considerations of

social media • Website compliance• Advertising compliance

We will be covering:

Page 3: Legal issues of internet marketing

How to do email marketing without breaking the law

• Unsolicited direct marketing email• Individual subscribers v corporate subscribers• Consent and double opt in• Soft opt in• Information requirements• Privacy Policy

Page 4: Legal issues of internet marketing

How to work with affiliates

• Disclosure• Disclaimer• Marketing regulations

Page 5: Legal issues of internet marketing

How to work with SEO companies• Clarity is key• Service• Price• Payment• Tie-in• Termination

Page 6: Legal issues of internet marketing

Online advertising companies

• Brand protection• Tie-in• Roll-over• Exclusivity• Indemnity from you• Indemnity from them

Page 7: Legal issues of internet marketing

Social media

• CAP Code• Confidentiality•Defamation

Page 8: Legal issues of internet marketing

Website compliance•Website Compliance Checklist•Website Terms of Use• Privacy Policy• Cookie Policy• Terms of business (e-commerce terms)

Page 9: Legal issues of internet marketing

Advertising compliance• CAP Code• Sanctions • Enforcement

Page 10: Legal issues of internet marketing

Any questions?

Thank You!