Legal and Ethical Characteristics of Retailing

Legal and Ethical Aspects of Retailing

Laws Impacting Retailers

Laws Impacting Retailers

• Antitrust - Sherman Antitrust Act

Laws Impacting Retailers

• Antitrust - Sherman Antitrust Act

• Restraint of Trade - Robinson-Patman Act (does not allow different pricing to retailers; however, allows volume discounts)

Laws Impacting Retailers

• Antitrust - Sherman Antitrust Act

• Restraint of Trade - Robinson-Patman Act (does not allow different pricing to retailers; however, allows volume discounts)

• Unfair Trade - Federal Trade Commission Act

Laws Impacting Retailers

• Antitrust - Sherman Antitrust Act• Restraint of Trade - Robinson-

Patman Act (does not allow different pricing to retailers; however, allows volume discounts)

• Unfair Trade - Federal Trade Commission Act

• Labor Laws - Civil Rights Act; Fair Labor Standards Act

Laws Impacting Retailers

• Antitrust - Sherman Antitrust Act• Restraint of Trade - Robinson-

Patman Act (does not allow different pricing to retailers; however, allows volume discounts)

• Unfair Trade - Federal Trade Commission Act

• Labor Laws - Civil Rights Act; Fair Labor Standards Act

• State Sales Tax Laws

Laws Impacting Retailers

• Antitrust - Sherman Antitrust Act• Restraint of Trade - Robinson-Patman

Act (does not allow different pricing to retailers; however, allows volume discounts)

• Unfair Trade - Federal Trade Commission Act

• Labor Laws - Civil Rights Act; Fair Labor Standards Act

• State Sales Tax Laws• Zoning Ordinances

Legal Aspects of Merchandising

Legal Aspects of Merchandising

• Product Guarantees and Warranties

Legal Aspects of Merchandising

• Product Guarantees and Warranties

• Product Liability

Legal Aspects of Merchandising

• Product Guarantees and Warranties

• Product Liability• Trademarks

Legal Aspects of Merchandising

• Product Guarantees and Warranties

• Product Liability• Trademarks• Price Discrimination

Legal Aspects of Merchandising

• Product Guarantees and Warranties

• Product Liability• Trademarks• Price Discrimination• Price Fixing

Legal Aspects of Merchandising

• Product Guarantees and Warranties

• Product Liability• Trademarks• Price Discrimination• Price Fixing• Truth in Advertising

Legal Aspects of Merchandising

• Product Guarantees and Warranties

• Product Liability• Trademarks• Price Discrimination• Price Fixing• Truth in Advertising

Legal Aspects of Merchandising

• Product Guarantees and Warranties

• Product Liability• Trademarks• Price Discrimination• Price Fixing• Truth in Advertising• Price comparisons

Legal Aspects of Merchandising

• Product Guarantees and Warranties

• Product Liability• Trademarks• Price Discrimination• Price Fixing• Truth in Advertising• Price comparisons• “Free”

Ethical Aspects of Retailing

Ethical Aspects of Retailing

• Honesty and Fairness

Ethical Aspects of Retailing

• Honesty and Fairness• Rights and Duties in the

Marketing Exchange Process

Ethical Aspects of Retailing

• Honesty and Fairness• Rights and Duties in the

Marketing Exchange Process– Products are safe and

fit

Ethical Aspects of Retailing

• Honesty and Fairness• Rights and Duties in the

Marketing Exchange Process– Products are safe and

fit– Communications are

not deceptive

Ethical Aspects of Retailing

• Honesty and Fairness• Rights and Duties in the

Marketing Exchange Process– Products are safe and

fit– Communications are

not deceptive– Good Faith dealings

Ethical Aspects of Retailing

• Honesty and Fairness• Rights and Duties in the

Marketing Exchange Process– Products are safe and fit– Communications are

not deceptive– Good Faith dealings– System to handle

grievances

Summary

Summary

• Environment of retailing has complex legal requirements

Summary

• Environment of retailing has complex legal requirements

• Ethical standards are becoming more prevalent and are expected by the buying public