Leeanne Smith Portfolio

Endangered!To promote wildlife awareness I created this poster. This piece is based on a Japanese Se-row or Goat-Antelope that is specially pro-tected in Japan and considered a living fossil. The design is based on the shape of the se-row forming the words Endangered!

Tools Used:Adobe Illustrator

Endangered!VolkswagenTrees to PeopleLiving GardensFioe

RaccoonSkull

Skills

Food GatherersLogo & PrintProject Book

Volkswagen KeyBased on the Volkswagen car’s key.

Tools Used:Adobe Illustrator


RaccoonSkull

Skills


Trees to PeopleTrees to People is a magazine spread for a not for profit environmental awareness mag-azine. This article talked about how many trees there are on our planet to humans.

Tools Used:Adobe PhotoshopAdobe InDesign


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a self-confessed treehugger. I have literally hugged trees. The first time was during my late teens after a couple of years of being stuck in a city. I finally got out into the country and hugged the first tree I came across; I was just so relieved to be away from the concrete and steel.

Fast forward 20 years and I’ve been privi-leged enough to finally acquire a patch of dirt of my own with thousands of trees. I haven’t hugged them all as it’s far too time consuming :).

The land was very cheap as it’s not much good for most traditional agricultural/commercial purposes due to poor soil and little rain - it’s rea-sonably harsh country, but to me, it’s an invaluable chunk of Australia. Last cleared in the 60’s, the bush has fought back and reclaimed most of the block - and I aim to keep it that way.

I’m

Answer?61 trees per person

I’m constantly in awe that these Mallee trees grow with so little rain, endure temperatures ranging from below freezing to above 45 degrees celcius (113F) in the shade and have next to no nutrient-rich soil - much of the ground is limestone. They thrive in all that for many, many decades. But there’s something they can’t resist - man. Much of this state (South Australia) has been denuded of Mallee trees in under 200 years.

While I’ve had the block, I’ve also often wondered what the tree to person ratio was globally given how many trees we’ve destroyed in this part of Australia.

They play such an important role in our lives - shelter, food, fuel, furniture, paper, cleaning up the carbon dioxide our cars and industries spew, providing us with oxygen; the list goes on.

The answer - an estimated 61 trees per person.

According to this article and based on NASA data, in 2005 there were over 400 billion trees on this planet and there’s over 6 billion of us. Given everything we use trees for, that’s a piddling amount and I suspect a similar number crunching exercise done in a decade from now would show it to be less again (unless we wake up).

Unfortunately, At least 80,000 acres (32,300 ha) of forest disappears from Earth each *day*! It certainly doesn’t need to be this way as unlike oil or coal, trees are an easily renewable resource.

In 1966, Ronald Reagan, who went on to become President of the USA reportedly said the following when op-posing an expansion of Redwood National Park: “A tree is a tree. How many more do you have to look at?”

A lot more Ronnie, way, way more.

Do you have a spare spot in your back yard? Con-sider planting a tree, or get active with groups that plant trees on public lands. If time isn’t something you have but you can spare a few bucks, consider sponsoring the planting of trees or the financial support of tree planting groups. A few respected organizations include:

Australia: Trees for LifeUSA: Trees for the FutureUK: The Woodland Trust

Canada: Tree Canada

Tree sponsorship could also make a great gift for someone you care about.

We really need every tree we can get.

a self-confessed treehugger. I have literally hugged trees. The first time was during my late teens after a couple of years of being stuck in a city. I finally got out into the country and hugged the first tree I came across; I was just so relieved to be away from the concrete and steel.

Fast forward 20 years and I’ve been privi-leged enough to finally acquire a patch of dirt of my own with thousands of trees. I haven’t hugged them all as it’s far too time consuming :).

The land was very cheap as it’s not much good for most traditional agricultural/commercial purposes due to poor soil and little rain - it’s rea-sonably harsh country, but to me, it’s an invaluable chunk of Australia. Last cleared in the 60’s, the bush has fought back and reclaimed most of the block - and I aim to keep it that way.

I’m

Answer?61 trees per person

I’m constantly in awe that these Mallee trees grow with so little rain, endure temperatures ranging from below freezing to above 45 degrees celcius (113F) in the shade and have next to no nutrient-rich soil - much of the ground is limestone. They thrive in all that for many, many decades. But there’s something they can’t resist - man. Much of this state (South Australia) has been denuded of Mallee trees in under 200 years.

While I’ve had the block, I’ve also often wondered what the tree to person ratio was globally given how many trees we’ve destroyed in this part of Australia.

They play such an important role in our lives - shelter, food, fuel, furniture, paper, cleaning up the carbon dioxide our cars and industries spew, providing us with oxygen; the list goes on.

The answer - an estimated 61 trees per person.

According to this article and based on NASA data, in 2005 there were over 400 billion trees on this planet and there’s over 6 billion of us. Given everything we use trees for, that’s a piddling amount and I suspect a similar number crunching exercise done in a decade from now would show it to be less again (unless we wake up).

Unfortunately, At least 80,000 acres (32,300 ha) of forest disappears from Earth each *day*! It certainly doesn’t need to be this way as unlike oil or coal, trees are an easily renewable resource.

In 1966, Ronald Reagan, who went on to become President of the USA reportedly said the following when op-posing an expansion of Redwood National Park: “A tree is a tree. How many more do you have to look at?”

A lot more Ronnie, way, way more.

Do you have a spare spot in your back yard? Con-sider planting a tree, or get active with groups that plant trees on public lands. If time isn’t something you have but you can spare a few bucks, consider sponsoring the planting of trees or the financial support of tree planting groups. A few respected organizations include:

Australia: Trees for LifeUSA: Trees for the FutureUK: The Woodland Trust

Canada: Tree Canada

Tree sponsorship could also make a great gift for someone you care about.

We really need every tree we can get.


Living GardensLiving Gardens is also a magazine spread for the environmental awareness magazine. This article talked about how to make gardens into walls so that there can be more nature around us.



RaccoonSkull

Skills

Innovations don’t come up often in gardening. A couple of years ago, at big shows such as Chelsea and Hampton Court, visitors clustered around show gardens that demonstrated how to transform sterile surfaces such as shed roofs into flowery meads. This year, lush, leafy wall coverings caused a stir: some uniformly green, others making tapestries of maroons, reds, pinks and lime greens.

As well as providing beautiful patterns and textures, cladding a building with plants is an ecofriendly option.

Green walls can be excellent insulators, reducing the temperature fluctuation of a build-ing by as much as 50% - which means less need for heating or air conditioning, so lower carbon emissions. The plants act as pollution and noise filters, and can reduce localised flooding, as they absorb rainwater rather than letting it run straight into the drains. They also provide food and shel-ter for insects and birds, increasing biodiversity.

As anyone with Virginia creeper or ivy on their walls will know, climbers also tick all these environmental boxes, but living walls (as they

are also called) have the potential for a much greater variety of plants and don’t need ground soil. That makes them just the ticket for any-one with limited space - a balcony, courtyard or paved basement, say - who is looking for some-thing lush and more interesting to look at than a featureless wall.

Patrick Blanc, an entrepreneurial French scientist, pioneered this kind of planting in the 1990s with his Murs Végétals - expanses of jungly-leaved and flowering plants that spring out of the facades of various museums, hotels and corporate HQs in France (www. vertical-gardenpatrickblanc.com). There are examples in Brussels and Spain, and at the French embassy in Delhi, while the first one to Blanc’s design in this country will be completed later this year on the Leamouth Peninsula, in London’s Docklands. His book, The Vertical Garden, has just been pub-lished (WW Norton 32).

Drive your garden up the wall.

Blanc got the idea when he observed that many plants in tropical rainforests and temperate mountain-ous areas survive without access to soil: in Malaysia, about 2,500 of the 8,000 known species grow this way. The hydroponic system he devised - consisting of a metal frame fixed to the building facade, holding a PVC liner with a felt layer on top, into which the plants root - relies on a constant supply of water and nutrients. His exact method is a trade secret, but Mark Gregory (01932 569169, www.landformconsultants.co.uk ), who made a wall of heucheras, sedums, eu-phorbias and ferns for his gold-medal Chelsea Flower Show garden for the Children’s Society this year, reck-ons it’s only a matter of time before the technology is widely available.

In the meantime, designers and garden-makers have been beavering away, devising their own ver-sions - you can see public examples in London at New Street Square, in the City, at the O2 Arena and at Paradise Park Children’s Centre, in Islington.

Earlier this year, the landscape designer Mark Laurence launched a hydroponic system (www.biotec-ture.uk.com ) that he says requires a sixth of the water used by Blanc’s vertical gardens. The rooting medium is horticultural rock wool, a mineral-based man-made material that holds moisture efficiently. Laurence is now giving quotes for large private spaces as well as

commercial buildings. It’s an expensive option if you’re installing it to decorate just a few square feet of wall (about £3,000 for an area between 36sq ft and 90sq ft, fully planted and installed), but becomes much more manageable if it’s part of the building fabric, either in a new construction or

a refurbishment.

Anjana Devoy and her hus-band, David, have been working with a team of design-ers to create a hydroponic green wall for the upper-storey “hide” - a stand-alone room that doubles as a viewing platform and a home cinema - at their new home overlook- ing Richmond Park, Surrey. Shown Blanc’s walls by Thomas Godwin, a garden designer with whom they are working, they were knocked out by the concept, even making trips to Paris to see some of them in situ. “We loved the idea, but felt we wanted one that was less jungly and had swirls of colours and textures,” Anjana says.

Nearly a year on, two green walls have just been planted up, with diagonal swathes of carex, heucheras, ber-genias, campanulas and purple sedum on the sunny side and shade-lovers such as ferns and euphorbias on the north.

“Thomas chose low-maintenance plants with colours that link to the vegetation of the park,” Anjana says. The 85-sq-ft walls - each one a framework of interlocking stainless-steel cages, lined with horticul-tural wool and filled with volcanic pebbles - cost about 15,000 each to build and plant up. Further costs will include the pump for the irrigation (using rainwater, which is flushed down the wall twice a day) and added nutrients. The Devoys, who were formerly barristers, have been so impressed by the potential of these walls, they are setting up a company with Godwin to design and install their prototype (07951 957067, www.verti-callandscapes.co.uk ).

ELT Easy Green Living Wall


Innovations don’t come up often in gardening. A couple of years ago, at big shows such as Chelsea and Hampton Court, visitors clustered around show gardens that demonstrated how to transform sterile surfaces such as shed roofs into flowery meads. This year, lush, leafy wall coverings caused a stir: some uniformly green, others making tapestries of maroons, reds, pinks and lime greens.

As well as providing beautiful patterns and textures, cladding a building with plants is an ecofriendly option.

Green walls can be excellent insulators, reducing the temperature fluctuation of a build-ing by as much as 50% - which means less need for heating or air conditioning, so lower carbon emissions. The plants act as pollution and noise filters, and can reduce localised flooding, as they absorb rainwater rather than letting it run straight into the drains. They also provide food and shel-ter for insects and birds, increasing biodiversity.

As anyone with Virginia creeper or ivy on their walls will know, climbers also tick all these environmental boxes, but living walls (as they

are also called) have the potential for a much greater variety of plants and don’t need ground soil. That makes them just the ticket for any-one with limited space - a balcony, courtyard or paved basement, say - who is looking for some-thing lush and more interesting to look at than a featureless wall.

Patrick Blanc, an entrepreneurial French scientist, pioneered this kind of planting in the 1990s with his Murs Végétals - expanses of jungly-leaved and flowering plants that spring out of the facades of various museums, hotels and corporate HQs in France (www. vertical-gardenpatrickblanc.com). There are examples in Brussels and Spain, and at the French embassy in Delhi, while the first one to Blanc’s design in this country will be completed later this year on the Leamouth Peninsula, in London’s Docklands. His book, The Vertical Garden, has just been pub-lished (WW Norton 32).

Drive your garden up the wall.

Blanc got the idea when he observed that many plants in tropical rainforests and temperate mountain-ous areas survive without access to soil: in Malaysia, about 2,500 of the 8,000 known species grow this way. The hydroponic system he devised - consisting of a metal frame fixed to the building facade, holding a PVC liner with a felt layer on top, into which the plants root - relies on a constant supply of water and nutrients. His exact method is a trade secret, but Mark Gregory (01932 569169, www.landformconsultants.co.uk ), who made a wall of heucheras, sedums, eu-phorbias and ferns for his gold-medal Chelsea Flower Show garden for the Children’s Society this year, reck-ons it’s only a matter of time before the technology is widely available.

In the meantime, designers and garden-makers have been beavering away, devising their own ver-sions - you can see public examples in London at New Street Square, in the City, at the O2 Arena and at Paradise Park Children’s Centre, in Islington.

Earlier this year, the landscape designer Mark Laurence launched a hydroponic system (www.biotec-ture.uk.com ) that he says requires a sixth of the water used by Blanc’s vertical gardens. The rooting medium is horticultural rock wool, a mineral-based man-made material that holds moisture efficiently. Laurence is now giving quotes for large private spaces as well as

commercial buildings. It’s an expensive option if you’re installing it to decorate just a few square feet of wall (about £3,000 for an area between 36sq ft and 90sq ft, fully planted and installed), but becomes much more manageable if it’s part of the building fabric, either in a new construction or

a refurbishment.

Anjana Devoy and her hus-band, David, have been working with a team of design-ers to create a hydroponic green wall for the upper-storey “hide” - a stand-alone room that doubles as a viewing platform and a home cinema - at their new home overlook- ing Richmond Park, Surrey. Shown Blanc’s walls by Thomas Godwin, a garden designer with whom they are working, they were knocked out by the concept, even making trips to Paris to see some of them in situ. “We loved the idea, but felt we wanted one that was less jungly and had swirls of colours and textures,” Anjana says.

Nearly a year on, two green walls have just been planted up, with diagonal swathes of carex, heucheras, ber-genias, campanulas and purple sedum on the sunny side and shade-lovers such as ferns and euphorbias on the north.

“Thomas chose low-maintenance plants with colours that link to the vegetation of the park,” Anjana says. The 85-sq-ft walls - each one a framework of interlocking stainless-steel cages, lined with horticul-tural wool and filled with volcanic pebbles - cost about 15,000 each to build and plant up. Further costs will include the pump for the irrigation (using rainwater, which is flushed down the wall twice a day) and added nutrients. The Devoys, who were formerly barristers, have been so impressed by the potential of these walls, they are setting up a company with Godwin to design and install their prototype (07951 957067, www.verti-callandscapes.co.uk ).


ELT Easy Green Living WallFood GatherersLogo & PrintProject Book

FioeFioe was a project where we had to take an everyday object and re-purpose it for some-thing else. I took an orange juice container and turned it into a fish bowl.

Tools Used:Adobe IllustratorAdobe Photoshop


RaccoonSkull

Skills

Fioe

Fioe

Fioe Fioe


RaccoonThis is a cartoon of a young raccoon I named Swivel.

Tools Used:Paper, PencilAdobe Photoshop


RaccoonSkull

Skills


SkullThis is a skull that I drew and then colored in Photoshop.

Tools Used:Paper, PencilAdobe Photoshop


RaccoonSkull

Skills


Food GatherersFood Gatherers was a large project for my masters degree where we had to take a not for profit company and re brand it with a product. My project was on Food Gatherers and helping with food hunger in America. The first part of the project I created a logo and print advertisements for the campaign. After, I created a project book for the entire campaign shown next.

Tools Used:Adobe PhotoshopAdobe Illustrator


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to alleviate hunger and eliminate its causes in our com-munity by: reducing food waste through the rescue and distribution of perishable and non perishable food; coordi-nating with other hunger relief providers; educating the public about hunger; and developing new food resources.

Our Mission. Visit Us Online @FoodGatherers.com

to alleviate hunger and eliminate its causes in our community by: reducing food waste through the rescue and distri-bution of perishable and non perishable food; coordinating with other hunger relief providers; educating the public about hunger; and developing new food resources.resources.

Our Mission.

Visit Us Online @FoodGatherers.com

Grow and Learn Life.oodF atherersG




FG





FG

Food GatherersTo see the full version of the project book go to http://issuu.com/leeannesmith/docs/food-gatherersproj



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BookProject

strategy, creative briefResearchsection 1

Research Food Gatherers

Food Gatherers is a very intriguing company with a fascinating story behind it and a fruitful future in front of it.

The meaning behind Food Gatherers and their mission is what first drew me to them. I wanted to create something that showed their passion for helping others, as well as their lo-cal feel and focus.

The old logo for Food Gatherers, that you can see above, was very small and I felt it did not convey or uphold to the purpose of Food Gatherers.3

Alleviate hunger and elimi-nate its causes in our commu-

nity by: reducing food waste through the rescue and distri-bution of perishable and non-perishable food, coordinating

with other hunger relief provid-ers, educating the public about

hunger, and developing new food resources.

Mission

simpleNeeds for Redesign

legiblepromote mission

The designs that the Scripps Networks does are very simple and clean with very little text and emphasis on the idea. I wanted to take those design ideas and convey them into this project.

An example of a project that they did I liked was a commercial line in the Fall of 2010 for HGTV that had a very warm feeling to it and the only words spoken and written were “Fall into HGTV.”

It was very inspirational and got the feeling across with very little of anything. This was my focus when I began to merge Food Gatherers with the Scripps Networks.

Scripps Networks

4

colorfulbright

Inspirationhappy

clean

A media and marketing company that deals with the home, food, and lifestyle categories.

Scripps Networks

© Groceries DownTown © HGTV

© HGTV

ExperienceVictory Nissan - Chantilly, VACashier/ ReceptionistShort experience with store as they began to open. Put invoices into computer, rung up customer receipts for car work done, and paged workers around the building.

EB Games/ Gamestop - Manassas, VASenior Sales AssociateApril 2005 - February 2007Managed, opened and closed store. Orga-nized the shelving and stock. Set up store ad-vertisements and sign age. Third key holder; under Manager and Assistant Manager.


RaccoonSkull

Skills


Skills

Education

Adobe SuitePhotoshopIllustratorInDesignDreamweaverFlashAfter Effects

WebHTMLCSS

Bachelors of Digital Arts and DesignFull Sail UniversityWinter Park, FLGraduated August 2009

Masters of Design MediaFull Sail UniversityWinter Park, FLGraduated October 2011

Other3D Studio MaxHand DrawingPaintingFinal Cut ProSound ForgeSony Acid Pro

Leeanne Smith Portfolio

Documents

mallee trees

thousands of trees

trees weve

adobe illustratorendangered

little rain

couple of years

person im

person ratio