LEEDing The Grounds: Finding Economic & Sustainable Returns USGBC Building Green Conference Duluth, MN October 24, 2012 Richard Murphy Jr. President & CEO Murphy Warehouse Company www.murphywarehouse.com & Adjunct Professor of Landscape Architecture College of Design, U of MN and Past Chair Council of Supply Chain Management Professionals (CSCMP) Center For Transportation Studies (CTS), U of MN American Society of Landscape Architects – MN Chapter E-mail: [email protected]Web: www.murphywarehouse.com
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LEEDing The Grounds: Finding Economic & Sustainable Returns
USGBC Building Green Conference
Duluth, MN
October 24, 2012
Richard Murphy Jr. President & CEO
Murphy Warehouse Company www.murphywarehouse.com
&
Adjunct Professor of Landscape Architecture
College of Design, U of MN
and
Past Chair
Council of Supply Chain Management Professionals (CSCMP)
Center For Transportation Studies (CTS), U of MN
American Society of Landscape Architects – MN Chapter
International Warehouse Logistics Association sustainability certification for the 3PL Logistics Industry.
Why We Went LEED Especially at the Height of a Recession Put Another Way: Why Does Murphy Voluntarily Do Green Projects/Practices?
5 Part Strategy
1. Leader’s and Family’s Perspective on
Leadership
2. Doing most of the actions anyway so why not
get 3rd party recognition
3. Strategic Business Reasons
4. Green practices are showing positive
economic ROI results
5. Marketing and Branding
Why LEED
Why We Went LEED Leadership Strategy (Item 1)
• Leader a Landscape Architect “what can we say…..”
• 4th generation family business “in for the long haul”
• Family believes it is important to be a leader - being sustainable is important and will grow
Why LEED
Why We Went LEED Business Strategies (Items 2 & 3)
• Doing most of the actions anyway so why not get 3rd party recognition Client’s sustainability departments
don’t understand what we have been up to for years.
They do not readily understand where the rubber literally hits the pavement.
• We will discuss these under case studies
• Listening and responding to our client’s “future” needs Major corporations will have “Green”
initiatives and requirements – esp. once the recession in finally over!
They need assistance from their Carriers, 3PL’s, Suppliers, etc. to contribute to their “greenness” measures.
They cannot achieve their goals without the suppliers involvement and assistance.
Top 50 Green Supply Chain Partners List Murphy has been listed since list inception 4 years ago
Why LEED
Why We Went LEED Economic and Marketing / Branding Strategies (Items 4 & 5)
• Green practices showing financial paybacks & positive ROI In many cases must be willing to take longer
view than Wall Street ROI period of 2 - 4 yrs.
• Leveraging “Green” brand via marketing / PR Murphy gets far more “press” time
than a typical business its size – esp. at the national level.
Opens up a totally new avenue for marketing and sales penetration.
Why LEED
Why We Went LEED Branding Impact
World Trade 100 2012 Article Highlighting Murphy
“You can’t buy this kind of exposure”
Why We Went LEED Branding Impact
KARE 11 TV Richard Interviewed on Simply Science Feature Discussing Murphy’s Prairies and Stormwater
MN Pollution Control Agency Small Business Enterprise Newsletter Feature
Why LEED
Why We Went LEED Branding Impact
Business School Case Study on the Economics of Green Exploring Stormwater ROI Issue at Murphy
Why We Went LEED Branding Impact
Sierra Club Article 2,000+ word article for publication late 2012 Writer for the club contacted Richard based upon web research & networking and heard we were the company to contact!
Murphy Warehouse Company Has Long History with Green Initiatives
By Cassandra Hall
With over a century under its belt, the Murphy Warehouse Company has been a fixture of the Twin
Cities business scene for quite a while—and reinforces its commitment to stick around by investing time
and money into the latest green initiatives for their fleet of warehouses.
The Murphy Warehouse Company started in 1904 as a simple horse and buggy affair, hauling materials
off of paddle boats and barges; at one point they carried materials for building the St. Paul capitol.
Warehouses have always been part of, and grown with, the company. Now on their fourth and fifth
generations of family shareholders, and proud owners of five buildings out of their fleet of twelve
warehouses, the Murphy family continues to serve the Twin Cities area in third-party contract
logistics—that is, distributing people’s products when, how, and to whom they need them shipped. A
number of industries use Murphy Warehouse’s service, including the food, medical supply, paper,
industrial product, recycling, retail, beverage, and building material industries.
It is difficult to think of a thriving business taking the time to consider how their actions are impacting
the environment, especially when environmentally-conscious moves might cost money. On the
contrary, according to President and CEO Richard T. Murphy Jr., not only is Murphy Warehouse
dedicated to doing right by the community and the environment, doing so is not financially impractical
at all and actually makes a lot of business sense. To begin with, being environmentally-conscious is a big
part of listening and responding to clients’ needs for the future.
Where Do I Come From Supply Chain Logistics / Transportation
Why care About This Industry
Touches everything we do….
% of Economy:
8.9% Logistics $3.83 per person in U.S.
vs.
17.3% Healthcare $7.89 per person in U.S.
Where From
Where Do I Come From 3PL (3rd Party Logistics) Industry
Warehousing in Logistics
5 Billion Sq. Ft of warehousing in U.S.
Floor area equals a 4 foot walkway from here to the Moon…!!!
Industry has a massive impact on the Nation’s landscape
Where From
Who is Murphy Supply Chain Logistics Services / 3PL
We are a Service Company Warehousing, distribution, transportation, value-added,
fulfillment, international, etc.
We handle products throughout their life-cycle From raw materials to in-process goods to finished
products to returns for numerous industry segments.
Murphy Family, 4thGeneration (1904)
Square Feet Operated: 2,700,000
SKU’s Controlled: 31,000+
Truck Loads Handled / Year: 120,450
Rail Cars Handled / Year: 9,000 (equivalent to 31,500 TL’s)
3PL – “3rd Party Logistics Services Provider”
Companies Served: Fortune 100 to Small Entrepreneurs Domestic and Global
Industries Served: Retail / Catalogue / Consumer Medical / Health Care Grocery / Food Processing Beverage Plastics Recreational / Camping Industrial Forest Products (Paper/Packaging) International
Where From
Customer Returns Management Reverse Logistics
What happens to your clothes once they reach the final end of retail
Clothing – garments shipped overseas for fibers to
be separated and reused.
A local fashion designer has a clothing line made from
re-cycled threads.
Shoes – rubber soles are recycled; fabric used as
compost.
Leather Goods – reprocessed into other leather
items.
Mass Merchant Retail Support Store Backroom Logistics
Supply of 1500+ Stores with items to run stores
Supplies, training manuals, uniforms. Sales/promo
materials, bags, etc.
Full “pick-pack” operation..
Where From
Medical Support Logistics JIT Replenishment
Surgical Kits
Custom kits for various surgery operations Customized for teams of Doctors at every hospital.
Kit contains all the items needed for a surgery.
JIT delivery to hospital.
Hospital Supplies IV Solutions, Needles, Dressings, etc.
Manufacturing Support Logistics Component Customization, Pick & Sequencing
For Direct Shipment to Manufacturing Line on JIT
Where From
Global Sourcing – Domestic Production Multiple Concepts in Operation
Food Products – Raw, In-Process & Finished Import From Middle East & elsewhere Vendor Park (Global Consolidation Point)
North America Distribution
Inbound Flow - Raw Materials
Outbound Flow – Finished Goods
U.S. Distribution Recreation Industry
Canadian Company Covering Entire U.S. from One Central DC Operations Include:
Item Pick / “Pick-Pack” Case Pick Pallet pick Small-to-Large Order Custom Labeling Carrier Selection and Management
Murphy Rigging & Erecting, Inc. A Rigging / Millwright Contractor
From Very Precarious Handling….to Very Heavy Lifts ….to Fragile Works of Art….to Delicate and Expensive Medical Devices
Clients:
Manufacturers to Printers
Medical to High Tech.
Artists to Classified Military.
Sustainability / Green Practices A Fresh Perspective
Traditional Focus is Inward Looking
Lighting, HVAC, forklift & truck fuel, packaging,
recycling, green purchasing, etc.
Added Focus is Outward Looking - Site Level Green / Sustainable Practices In many cases these represent “low-hanging fruit” with short ROIs.
Native Prairie Planting – why plant & maintain,
economic ROI (return-on-investment) results.
Trees + Prairies Carbon Sequestration
Facility Design: Stormwater Management –
how to be green and economic at the same time.
Solar Power Generation – using state of art
technology, designed and manufactured in Bloomington, MN.
Impact of Solar on Mortgage Finance
LED Lighting & ROI Analysis / Decision –
350,000 sq. ft. case study in Eagan by Murphy
Carbon Neutrality – Murphy’s practices getting very close
at 12.83%
–
–
–
–
A Question We In Our Industry Must Ask:
Have you ever given much thought to your facilities?
Landscape?
Stormwater?
Site Level Green
….You Should…!!!
A Question We In Our Industry Must Ask:
Have you ever given much thought to your facilities?
Landscape?
Stormwater?
Site Level Green
Native Prairie vs. Lawn Three Questions
1. Is there a cost difference?
2. Is there an environmental difference?
3. Do they look OK?
Site Level Green
Northtown Logistics Campus 4700 & 4850 Main St NE, Fridley, MN 55421 Location of cost figures
Campus Specs: 500,000 sq. ft Warehouse; 6 Acres of Native Prairie; 4.2 Acres of Cut Lawn
Brown areas are native prairie Photo taken in early spring.
GOLD Top 1%
Site Level Green
Facility Design Native Prairie vs. Lawn
Is there a cost difference – YES Annual Maintenance Costs
Why have manicured lawn entirely surround large DC & manufacturing facilities?
Manicured lawn costs 7.3x move to maintain than native prairie plants!
Much more environmentally friendly and sustainable!
Site: 4700 & 4850 Main St NE, Fridley, MN 55421
Actual data from Murphy expense records
$4,240
$21,650
$-
$5,000
$10,000
$15,000
$20,000
$25,000
6 acresPraire Areas
4.2 acresLawn Areas
To
tal C
osts
Native Prairie vs. LawnTotal Cost Differences
Site Level Green
Native Prairie vs. Lawn Is there a cost difference – YES
Annual Maintenance Costs If all 10.2 acres is cut lawn: $52,652
Site: 4700 & 4850 Main St NE, Fridley, MN 55421
Actual data from Murphy expense records
$707
$5,167
$-
$1,000
$2,000
$3,000
$4,000
$5,000
$6,000
$-
$10,000
$20,000
$30,000
$40,000
$50,000
$60,000
Praire Areas6 acres
Lawn Areas4.2 acres
If All Cut Lawn10.2 acres
Co
st
pe
r A
cre
To
tal C
os
ts
Native Prairie vs. Lawn Total Cost Differences
Total Costs Cost / Acre
Manicured Lawn costs 7.3x more to
maintain than native prairie plants!
Site Level Green
If all
Cut Lawn
Prairie Lawn Lawn
Areas Areas AreasAnnual Costs 6 acres 4.19 acres 10.19 acres
Maintenance 4,240$ -$ -$
Mowing - 12,015.00 29,220.25
Watering - 8,630.00 20,988.00
Fertilization - 1,005.00 2,444.14
Total Cost: 4,240$ 21,650$ 52,652$
Cost / Acre.: 707$ 5,167$ 5,167$
Existing Set-up
Native Prairie vs. Lawn Is there a cost difference – YES
Annual Maintenance Costs Component Costs
$ 4,240
$12,015
$8,630
$1,005
$-
$2,500
$5,000
$7,500
$10,000
$12,500
Native Prairie vs. LawnComponent Cost Differences
Praire Areas 6 acres
Lawn Areas 4.2 acres
Site Level Green Site: 4700 & 4850 Main St NE, Fridley, MN 55421
Actual data from Murphy expense records
Prairie Maintenance Key to success…!!!
Provided since day one by
Prairie Restorations of Princeton, MN www.prairieresto.com
Services include site visits 4-6 times per
growing season and burning every 3 years.
Brown areas are
Native Prairies
Native Prairie vs. Lawn Is cost difference significant - YES
Economic Impact
“Over the last 16 years we have saved over
$947,428 while being green by planting
native prairies on 2 logistics Campuses!!”
Maint. Cost
6 Acres
Lawn: 31,002$
Prairie Install Cost 34,320$ 1.28 Years
Prairie: 4,240$ Savings per Year 26,762$
of Prairie vs. Lawn
Cost Difference: 26,762$
Native Prairie vs. Lawn Is there a cost difference – YES
ROI of Prairie vs. Lawn Installation
* Does not include $30,000+ cost of sprinkler system.
Site: 4700 & 4850 Main St NE, Fridley, MN 55421
Actual data from Murphy expense records
Install Cost Install Cost
6 Acres vs. Prairie
Prairie 34,320$ -
Seeded Lawn* 48,000$ 1.4x
Sod* 111,000$ 3.3x
Site Level Green
Native Prairie vs. Lawn Is there an environmental difference - YES
Native plant materials selection.
No watering required, or significantly less in dryer climates.
No fertilization required.
Roots are deep and assist stormwater infiltration.
Large root systems sequester much more carbon.
Lawn Grass:
1-3 inches
Prairie Grass:
3-15 feet
Site Level Green
Native Prairies & Trees Environmental Metrics
Carbon Sequestration Annual Benefits 14 Acres of Native Prairie
24.93 MtCO2e/Year
732 Trees
275 Oaks, 274 Maples, 183 Spruce/Pines
117.1 MtCO2e/Year
Carbon Sequestered by Murphy’s Trees and Prairies over 14 years:
5,009,961 pounds
Site Level Green
Native Prairie vs. Lawn Do they look OK?
Neighbors love it…!!!
We run 37,000 trucks through the neighborhood yet the #1
thing I hear is…...“oh, you’re the guys with all the pretty flowers on Main St.”
Start-up Issue….
Prairie plants often do not meet city
lawn height ordinances!
Needed a variance in 1994 with 1st one.
Former Landscape Architecture student
of mine was Fridley’s Assistant City
Planner and understood what we
wanted to achieve and allowed us to
proceed - the rest is history!
Photos show native prairies at Murphy’s Campuses -
14 acres total at four facilities.
Prairies installed in 1994, 1996, 1999 and 2008.
Site Level Green
Edge Key Design Element
Much like a picture frame gives order to a busy painting, a cut lawn edge does the same for a prairie.
Site Level Green
Edge Key Design Element Without an edge prairies are very, very rough looking.
Note flowing line (“edge”) between prairie and lawn
Note straight line (“edge”)
Note flowing line / edge
between prairie & lawn
Native Prairie vs. Lawn Do they look OK?
Not only do neighbors love them We’ve been robbed twice!
One 4th of July a van was seen pulling away from the property with plants in back. Police arrested the individual.
Contacted Ron Bowen of Prairie Restorations
for a value per police request he responded:
“they’re priceless!”
These were 7 year old plants with deep roots.
Summer 2009 an elderly couple were seen digging up plants. Unfortunately not caught.
Great idea – per respective industry associations: not capable today of withstanding the constant grinding & shear stress from truck’s turning while pulling back into docks.
NOTE: Original design generated 78% stormwater fee credit.
“As-built” drawings = 102% net credit.
Site: 22 acres
% impervious: 95%
Project Cost
(Design + Const.) 580,000$
Annual Storm water Fee 68,000$
Payback in Years: 8.53
+ Federal Stimulus Package
Immediate 50% Depreciation: 290,000$
7.0 yrs after Fed Credit & Tax Impact
8.5 yrs simple pre-tax basis
Minneapolis Logistics Campus Stormwater Project Major Retention Basin in photo
Site Level Green
Major Retention Basin NW Corner of Site
Photos Show 1st Year Growth
Site Level Green
Major Retention Basin NW Corner of Site
Photos Show 2nd Year Growth
Important to recognize that native prairie plantings will take 3 years to show maturity. One must be a bit patient.
Site Level Green
Facility Design Gray + Green Infrastructure
Cities starting to treat & regulate street trees like sewers and roads.
To handle urban heat, stormwater, and improve real estate values thus higher property tax values.
Only a matter of time before they look to private property to help in this cause.
Gray Infrastructure Green Infrastructure
Site Level Green
Green Urban Infrastructure Why Trees Will Be In Your Future
Trees and Stormwater Management
Mature trees hold nearly an acre-foot of stormwater…!!!
Mature tree’s leaves & branches hold 80% of 1” rain in 24 hrs. In Minneapolis this represents 90% of all storms!
Reducing stormwater prolongs life of sewers and pipes. Cities today can’t afford to replace current old and wearing out systems!
Site Level Green
Urban “Heat Island” Impacts From Trees
Urban Infrastructure
New planting technologies allow more: Tree root growth - thus bigger trees
Stormwater - holding & recycling
Gray Infrastructure - reducing stormwater prolongs life of sewers and pipes. Cities today can’t afford to replace current old and wearing out systems
Shade - more due to bigger tree growth reducing urban heat island impact
Increased property values
Silva Cell example in Minneapolis (http://www.deeproot.com)
Technique readily useable on Logistics / DC Campuses
Site Level Green
Energy Creation - Solar Power Roofs - Large available flat areas “just sit there” LEED Credit Points….
Commercial solutions include:
“Solar Energy Service Provider” - 100% responsibility to design,
build, own and operate the asset - including all upfront purchase
and installation costs….challenge in Midwest – utility rates too
low for economic models!!!
….to solutions where building owner owns the solar assets and
provider merely design-builds the system.
Staples Store, CA
2 Solar Providers:
Site Level Green
Energy Creation Solar Power
Myth: Solar PV better in hotter climates.
Fact: Solar PVs are more efficient the colder they get. Minnesota’s climate is perfect!
Site Level Green
Energy Creation By Murphy
4th Largest Solar Energy Producer in MN Ikea is #1 & other in top 10 are government entities
Murphy installed 8 systems 2010 - 2012 320KW total power
5 buildings
Fridley Logistics Campus: produces 50% of energy use on 2% of roof…!!! 2 LEED Gold site
5 Major Innovations (state of art in world today):
Run at low voltage – increases efficiency and solves fire department issues with live systems; system can be turned off when fire dept. shows up for fire!
Solved “shadow problem” – shading a portion of panel now doesn’t shut system down!
Can Utilize 3M Solar Reflector Tech – only solar manufacturer who can utilize this boasting power.
Smart Panel Technology – panels only produce power when asked by control device.
No Roof Penetrations – held in place by weight array (vs. attaching to roof with potential roof leaks!)
Site Level Green
Energy Creation ROI of Solar Power
1st Three Systems in 2010 Project Cost for 120KW power: $1,000,000
• Normal, non grant supported solar ROI period is 20-25 years.
Why Install with 11 Year ROI? SBA Mortgage Loan Impact
• Original finance goal was to secure an 80-20 loan structure (80% loan with 20% Murphy cash investment).
Market is closer to 70:30 to 75:25 structures
• Explored 5 different banks, 1 REIT, and the insurance market.
• Two of the banks suggested we explore SBA track as part of total mortgage package.
• Because Murphy, plus others in our industry, have large buildings with few employees per sq. ft. we never meet SBA criteria. This time it was no different.
• HOWEVER…..when the SBA saw on our application that we are installing solar power (i.e. renewable energy) we automatically became eligible!
• Result: 95:5 structure….unheard of today!!! 95% is mortgage with only 5% Murphy cash
Murphy Minneapolis Logistics Campus
1 of 4 solar arrays onsite
Site Level Green
Energy Creation Eagan ROI of Solar Power
SBA Loan PR Benefits From Murphy’s Education Effort National + Local Coverage
DC Velocity Dec. 2012 Issue Mitch Mac Donald Byline Will highlight the SBA loan to Murphy and how it represents the 1st time many have heard of direct benefits for being green esp. for mid-market sized companies.
The impetus for this article came from Richard’s sending Mitch a note re this interesting situation. Mitch also highlighted Murphy in 2010 as seen below – the 1st time he has ever used a company name in his byline title!!!
Lawn Irrigation Sustainability Eagan Site
Smart Management Tool at Eagan Plant Need + Soil Moisture Level + Rain Forecasting & Adjustment
Soil moisture sensors Weather adjusted irrigation 24/7 automatic site monitoring Internet mgmt. Est’ed ROI: 3 years
Site Level Green
Lighting Since 1980’s Have Been Changing Fixtures w New Tech
ROI of 1.8 Years Typical
Minneapolis Site: 3x so far since 80’s
Fridley Central: new bldg. in 1999
and changed fixtures after 5 years
All facilities now T-8
Site Level Green
LED Lighting Leading Edge in Mid-West For Facilities 100,000 sq. ft. +
Murphy Eagan
350,000 sq. ft. in size
Built in late1970’s
Old high pressure sodium
Upgrade options: T-5 or LED
Existing
Proposed
Vs.
LED Lighting Why?
Multiple Benefits:
Long-term energy use reduction
Long-term maintenance cost reduction
Fluorescent lighting needs the bulbs
replaced every 2.5 - 3 years.
LED fixtures will not be touched for 40-
50,000 hrs. or 20+ years!
LEED / Energy Star impacts
PR Leverage value in corporate strategy ROI
Install Energy Cost Savings Period
Fixture KW Cost * per Year per Year Years
HP Sodium 223.16 -$ 64,937$ -$ n.a.
Existing
T-5 118.56 210,000$ 23,576$ 41,360$ 4.1
LED 89.38 445,000$ 17,773$ 47,164$ 7.8 **
* Includes sensors on each fixture.
** Savings from no T-5 bulb replacement & disposal every
3 years not included. Dakota est'ed utility credit included.
Site Level Green
3873
724
0
500
1000
1500
2000
2500
3000
3500
4000
Typ. Warehouse / DC
Murphy Warehouse Bldg.
Only
Met
ric
To
ns
of
CO
2e p
er Y
ear
GHG Emissions MeasurementTyp. Modern DC
vs. Murphy Northtown DCMetric Tons of CO2e per Year
Toward Carbon Neutrality Murphy Northtown Fridley Facilities 500,000 sq. ft.
12.83% carbon emission vs. standard warehouse **
** Source: US EPA / US DOE Energy Star Program; 3873 GHG reflects an
average warehouse with score of 50. Murphy bldg’s scored 99 & 98
respectively out-of-possible 100 points, thus placing them in top 1% category.
GHG Emissions for Warehouses
Metric Tons of
CO2e per Year
3873
724
3149
Additional Emissions Reduction Measures
142
85
227
Toward Carbon Nuetrality
724
227
497
Total Additional GHG Emission Reduction
Actual Murphy Bldg. GHG Emissions
Total Murphy Additional GHG Emission Reduction
Net GHG Emissions (for a 406,000 sq. ft. warehouse)