Lee County #WhereBusinessIsTrending: The 2015-2016 Lee County Economic Development Strategic Marketing Plan.

Lee County#WhereBusinessIsTrending:

The 2015-2016 Lee County Economic Development Strategic

Marketing Plan

Overall Goal: To implement an integrated

communications strategy to market Lee County to:

• Site selection consultants•C-level executives •Entrepreneurs

•Talent

2014 Lee County Brevard County Sarasota County Seminole County

Population 652,447 549,664 387,161 431,283

HHI $46,385 $47,839 $48,427 $57,538

Median Age 46.8 46.6 54.4 38.8

25+ With HS Diploma 256,997 207,422 176,009 161,316

Total Businesses 79,656 58,44 59,802 59,550

Total Employees 286,761 240,363 206,638 194,110

Competitive Communities Research

Sub Taglines#ExceptionaLEE Good for Business

Working#CollaborativeLEE#CompetitiveLEE Driven for Success

Dynamic Tagline

#ExceptionLEEGoodforBusiness#CollaborativeLEEWorkingTogether

#PositiveLEEGreatforBusiness#InnovativeLEEThinking

Updated Collateral Materials

Digital Airport Displays

MLB Baseball Program Ads

Digital Ambassador Program

ambassadors.leecountybusiness.com

In-Market Newsletter

Out of Market Newsletter

Earned Media

Additional Tools:• In bound International Press Trip

• Residential Real Estate Engagement

• Increased Page Field Presence

• Sales Missions

• New York City Press Trip/Site Selector Luncheon

• Promotional Video/Video Testimonials

Rank City State Weighted Average1 New York NY 4052 Chicago IL 2993 Boston MA 1844 Minneapolis MN 179

5 Washington DC 1756 Atlanta GA 168

7 Philadelphia PA 1598 Detroit MI 1329 Dallas TX 127

10 Cleveland OH 12411 St. Louis MO 11712 Baltimore MD 11213 Cincinnati OH 10814 Pittsburgh PA 10715 Milwaukee WI 105

Rank City State Weighted Average1 New York NY 4052 Chicago IL 2993 Boston MA 1844 Minneapolis MN 1795 Washington DC 1756 Atlanta GA 1687 Philadelphia PA 1598 Detroit MI 1329 Dallas TX 127

10 Cleveland OH 12411 St. Louis MO 11712 Baltimore MD 11213 Cincinnati OH 10814 Pittsburgh PA 10715 Milwaukee WI 105

Target Markets Research

New Lee County EDO Website

http://www.leecountybusiness.com/

Industry Appreciation Award Categories

•EMERGING BUSINESS LEADER AWARD •LocalLEE GROWN BUSINESS AWARD

•BUSINESS CITIZENSHIP AWARD

•INDUSTRY LUMINARY AWARD