Lecture Slides Business Communication, 16e, Lehman & DuFrene © 2011 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or.

Lecture SlidesBusiness Communication, 16e, Lehman & DuFrene

© 2011 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.

Chapter 12

Designing and Delivering Business Presentations

Chapter 12, Business Communication, 16e, Lehman & DuFrene © 2011 Cengage Learning

Preparing an Effective Presentation

• Select topic of interest to you and the audience• Determine purpose (what you want the

audience to gain)• Identify major points and locate supporting

information• Develop a strong opening and closing• Arrange for a proper introduction

Chapter 12, Business Communication, 16e, Lehman & DuFrene © 2011 Cengage Learning

Organizing Your Presentation

Source: Dale Carnegie, 1888-1955

Chapter 12, Business Communication, 16e, Lehman & DuFrene © 2011 Cengage Learning

An Effective Introduction . . .

• Captures audience’s attention

• Establishes rapport with audience

• Presents the purpose

• Previews major points

Chapter 12, Business Communication, 16e, Lehman & DuFrene © 2011 Cengage Learning

Crafting an Effective Body

• Provide _______ in an easy-to-understand form

• Provide relevant ________• Use ______ from prominent people• Use _____ and ______ appropriately • Use interesting __________• Use presentation _______

support

statisticsquotesjokes humor

anecdotesvisuals

Chapter 12, Business Communication, 16e, Lehman & DuFrene © 2011 Cengage Learning

Crafting an Effective Closing

• Make conclusion creative and memorable• Tie closing to introduction for unity• Use transition words to show clearly

movement to closing• Practice close for smooth delivery• Smile and accept audience’s applause

Chapter 12, Business Communication, 16e, Lehman & DuFrene © 2011 Cengage Learning

Presentation Design Principles

• Limit the _______ of visuals• Use limited text and _________images to develop

____ ____ per slide• Use effective ________, fonts, and color scheme

for appeal and easy reading• Capitalize ____ letter of bullets, eliminate periods,

and avoid abbreviations• Reflect _____ and ethical responsibility• _________ carefully

number

onetemplate

first

legalProofread

ideapowerful

Chapter 12, Business Communication, 16e, Lehman & DuFrene © 2011 Cengage Learning

Vocal Qualities Enhance Presentation Style

Chapter 12, Business Communication, 16e, Lehman & DuFrene © 2011 Cengage Learning

Your Turn

1. Kind of

2. This and that

3. Working

4. What is up?

Which of these words or phrases are you most likely to articulate incorrectly?

Chapter 12, Business Communication, 16e, Lehman & DuFrene © 2011 Cengage Learning

Speaking to Culturally Diverse Audiences

• Use simple English and short sentences • Avoid words that trigger emotion • Enunciate carefully and speak more slowly• Use humor and jokes cautiously• Seek feedback to ensure understanding• Consider the culture’s preferences for: ─ Direct or indirect presentation style─ Nonverbal communication, greetings, farewells─ Desired degree of formality─ Gift-giving

Chapter 12, Business Communication, 16e, Lehman & DuFrene © 2011 Cengage Learning

Delivering as a Team

• Select a winning team

• Agree on purpose and schedule

• Plan seamless transitions and build natural bridge between sections

• Deliver and field questions as a team

Chapter 12, Business Communication, 16e, Lehman & DuFrene © 2011 Cengage Learning

Adapting Presentations for Distance Delivery

• Be certain presentation is appropriate for distance delivery

• Establish rapport with participants prior to presentation

• Gain proficiency in delivering through distance technology

• Develop appropriate high-quality graphics